About InfoHorse.com
InfoHorse.com has been connecting horse owners with quality products, services, and education since 1997. Founded by Ann and Bob Pruitt, InfoHorse.com is your trusted directory for everything equestrian — from barn accessories and horse fencing to professional trainers, natural horsemanship schools, and trailer products.
We work directly with manufacturers, service providers, and equine professionals to bring you honest, detailed information about the products and services that matter most to horse owners. Every advertiser on InfoHorse.com is individually reviewed and approved.
Our Story
InfoHorse.com began in 1997 as a family project built by two lifelong horse people, Ann and Bob Pruitt. In the early days of the web, horse owners had few good ways to find trustworthy manufacturers and reliable equine professionals in one place. Ann and Bob set out to fix that — building a directory the way they would want to use it themselves, with listings they had personally vetted.
More than two decades later, that same family still runs InfoHorse.com by hand. We have grown to cover hundreds of verified manufacturers and equine professionals across every corner of the horse world, but the standard has not changed: real horse people, reviewing real products, for real horse owners. This is our livelihood and our passion, and we treat every listing and every reader accordingly.
Our Mission
To provide horse owners with a comprehensive, trustworthy resource for discovering quality horse products and educational content — all in one place.
The People Behind InfoHorse.com
Ann Pruitt
Editorial Curator & Co-Founder
Ann is the editorial curator of InfoHorse.com and has guided the directory since 1997. A horsewoman with more than 40 years of experience, she personally tests and reviews products before listing them, and she reviews and approves every advertiser before it goes live. Her hands-on knowledge spans equine product evaluation, horse health, barn design, tack, nutrition, and training methods.
Bob Pruitt
Co-Founder
Bob co-founded InfoHorse.com in 1997 alongside Ann and oversees site operations. A lifetime horseman, he brings decades of perspective on the horse industry and a steady focus on keeping the directory dependable for the horse owners who rely on it.
How We Work
InfoHorse.com is a paid directory supported by the advertisers listed on the site, and we keep our editorial content clearly separate from advertising. To understand exactly how that works, see our Advertiser Disclosure, Editorial Policy, and Health Disclaimer.
Contact Us
Interested in advertising with InfoHorse.com or have a question? We'd love to hear from you.
