Running an equestrian business means long days in the barn, the arena, and the truck, and almost no time left for the books. Equestrian Accounting was built for exactly that problem. Founded by Jessica Dion, the firm provides managed bookkeeping and accounting services made specifically for horse-owned businesses, so barn owners, trainers, and breeders can hand off the spreadsheets and get back to doing more of what they love.
At its core, Equestrian Accounting keeps your books clean and current. Each month the team categorizes your transactions and delivers the two financial statements every owner needs to read their business: a Balance Sheet and a Profit & Loss. Managed bookkeeping packages are customizable, with add-on services layered on as your operation grows, and email and text support is built in so questions never wait until tax season.
If your records have fallen behind, the Clean Up and Catch Up service is the place to start. Disorganized or neglected books get sorted, reconciled, and brought current, giving you an accurate starting point before ongoing bookkeeping begins. From there, the goal is more than tidy numbers. As the team puts it, they go beyond bookkeeping to help you implement strategies that make you more profitable, using cash flow analysis so you understand the money moving through your business and can make better decisions year-round.
Jessica Dion holds a bachelor's degree in accounting and has worked as a bookkeeper since 2012, founding JM Dion, LLC in 2019. Over the years she worked for and helped manage many barns, serving clients across the equestrian, construction, real estate, and marketing industries. She saw firsthand how time-consuming bookkeeping pulls business owners away from the work that actually drives their revenue. In 2022 she followed her passion and instincts and began the journey to launch Equestrian Accounting in 2023, combining her accounting expertise with her love for the equestrian industry.
"Jessica is professional and very organized. She developed finance spreadsheets to help me." Samantha M.
Jessica is joined by Alicia, a bookkeeper who brings deep equine experience of her own. A New England native with a Bachelor of Science from Bridgewater State University and a background as a senior-level administrator and business support specialist, Alicia owns private stables and has instructed riding lessons at a show facility. That shared equestrian background is what sets the firm apart: the people handling your numbers understand board, lessons, hauling, vet bills, and feed because they have lived the business too.
Getting started begins with a consultation to discuss your business and go over your current bookkeeping situation, as the team frames it, the good, the bad, and the ugly. That conversation determines whether the firm is a fit and which solution suits you, whether that is a clean-up of past records, an ongoing managed package, or both. Because the service is virtual and cloud-based, Equestrian Accounting works with horse businesses nationwide, and the team regularly offers additional bonuses to its clients. The mission is simple: help equestrian professionals become more profitable doing what they love.
Equestrian Accounting provides managed monthly bookkeeping with customizable packages, add-on services tailored to each client, and Clean Up / Catch Up work for disorganized or neglected books. Monthly service includes categorizing transactions, preparing Balance Sheet and Profit & Loss statements, cash flow analysis, and email and text support.
It is built for equestrian-owned businesses, including barns, trainers, and breeders, who want to stop drowning in paperwork and get back to working with their horses. The firm serves clients virtually and nationwide.
The whole team has an equestrian background, so they understand the way a horse business actually earns and spends. They also go beyond basic bookkeeping to help owners implement strategies that make them more profitable, rather than just recording transactions.
Jessica Dion is the founder of Equestrian Accounting. She holds a bachelor's degree in accounting, has worked as a bookkeeper since 2012, and founded JM Dion, LLC in 2019. After years helping manage barns and serving clients across several industries, she launched Equestrian Accounting in 2023 to combine her accounting expertise with her love of the equestrian world.
Yes. The Clean Up / Catch Up service is designed for disorganized or neglected records. The team brings your books current and accurate first, creating a clean starting point before ongoing monthly bookkeeping begins.
Beyond keeping the books current, the team provides cash flow analysis so you understand the money moving through your business, and helps you implement strategies aimed at improving profitability, so financial insight turns into better business decisions.
You begin with a consultation where the team reviews your business and your current bookkeeping situation to determine fit and recommend the best solution, whether that is a clean-up, an ongoing managed package, or a combination of both.
Yes. Equestrian Accounting is a virtual, cloud-based service, so it works with equestrian businesses across the country regardless of location.
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