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Equine Bloom by Bloom Products, LLC — Health (Equine Bloom offers some of the most COMPREHENSIVE, COMPLETE, Human Grade…)

Equine Bloom by Bloom Products, LLC

Equine Bloom offers some of the most COMPREHENSIVE, COMPLETE, Human Grade vitamins for your horse

Looking for comprehensive horse vitamins from formulators since 1954?

Reviewed by Ann Pruitt, InfoHorse.com · Updated May 2026
Equine Bloom by Bloom Products, LLC - Image 2 on InfoHorse.com
Equine Bloom by Bloom Products, LLC - Image 2 on InfoHorse.com
Equine Bloom by Bloom Products, LLC
Equine Bloomoffers some of the most Comprehensive, Complete, Human Grade vitamins for your horse-- it is almost impossible to find better-- and at a better price!!

How Did BLOOM Products Come To Be?

In 1954 John (Jack) Ronicker, a graduate of Ohio State University in Animal Husbandry and Nutrition, started his career formulating dietary supplements for the horse and livestock industry and contributed many important research developments. With the knowledge and success he gained from working with horses and livestock, he began research in canine nutrition for performance and breeding dogs in 1965. The formulations were so successful that he began to market his Horse and DOG formulations with his new “BLOOM PRODUCTS” in 1970. It became his lifelong mission to continue to research and improve his formulations for horses and dogs. Generations of horse and dog breeders have enjoyed the remarkable BLOOM difference and you can too!

What Do I Look For When Selecting A Superior Supplement For My Horses?

While there are many supplements available on the market today, it is a sad reality that many just aren’t worth the container they are packaged in, despite large advertising budgets that would make you think otherwise.

There are 4 simple rules for selecting a quality supplement:

* What does it contain in the Guaranteed Analysis of proven essential micronutrients

* Daily Cost of Usage (not cost of the package!)

* Is it in the purest most "Bio-Available" form (power is best as liquids can be unstable, wafers and tablets can be 75% ‘binders’)

* Credibility and integrity of the manufacturer.

What Can Equine BLOOM Do For MY Horse?
Equine BLOOM is a very High Potency Vitamin-Mineral Supplement For Horses and Ponies of any age or breed
It’s concentrated formula is safe and effective with any feeding program.

BLOOM is The Finest Product Available For:
* Beautiful coats and skin condition
* Strong Hoofs
* Improve muscle tone
* Boost performance and recovery for working horses
* Increase feed efficiency
* Weight gain through better digestion
* Maximize immune system
* Improve stud performance.

Excellent Nutritional Support During
* Pregnancy & Nursing
* Growth Period
* Sick or Convalescing

So What Are The Ingredients That Make BLOOM Such an Effective Supplement?

Very clean ingredient list Dried grain solubles for carrier of the vitamins and minerals and Apple flavor for palatability.

Analysis per pound of EQUINE BLOOM VM 999

Vitamin A 1,000,000 IU Vitamin D 175.000 IU Vitamin E 5,000 IU Vitamin K 450 mg. Vitamin C 4,500 mg. Vitamin B12 7,000 mcg. Riboflavin 1,000 mg. Pantothenic Acid 2,000 mg. Niacin 5,000 mg. Choline Chloride 20,000 mg. Thiamine (B1) 1,000 mg. Pyridoxine (B6) 240 mg. Biotin 5 mg. Folic Acid 200 mg. Inositol 200 mg. Paba 200 mg. Magnesium .0418% Manganese .15% Iron .075% Copper .015% Zinc .15% Iodine .0045% Cobalt .0015% Potassium .20% Sodium 550 ppm Calcium Min 1.0% Max 1.5% Phosphorus Min 1.0%
Is It True That A 2 Pound Container of EQUINE BLOOM Is A 2 Month’s Supply?
YES!! It is only$22.95to bring this outstanding supplement to your horse— for a full2 months!When you see the comprehensive ingredient list above, all with fresh, human grade quality and all in amounts that can actually have a very positive effect on the health and well being of your horse— and then consider the reasonable price— you will see why horse owners on EQUINE BLOOM never go back to anything else!!

Note:Larger sizes are available!!

What Do Horse Owners SAY About EQUINE BLOOM?

I got both the Equine Bloom and The Dog Bloom. The first thing I noticed, is that my German Shephard, Elsa-- who Runs from all supplements, was actually trying to eat it out of the jar! She now refuses her food if she doesn't have BLOOM sprinkled on top! It smells amazing the ingredients are just so comprehensive, and after just one week, her coat looked amazing! My Morgan mare "Sugar" absolutely loves it too. No more "supplements at the bottom of the feeder" left for the flies... she gobbles it up and 2 weeks later she actually had Dapples-- something she has never had. I highly recommend this amazing, comprehensive and so affordable supplement for both your horses and dogs!
-
Ann Pruitt- Director InfoHorse.com

I love the coat condition is gives all my horses!
Chet D- winning 4th place Gelding at Championships

Ha! I would not go a day with out my EQUINE BLOOM for the health of all my horses for over 40 years! Diana E

Using Equine Bloom on all my track horses has made some $$ for me!
Carolyn M.

Doesn’t Your Horse Deserve To BLOOM With EQUINE BLOOM?
We believe they do. The quality, comprehensiveness, freshness, and wonderful price makes EQUINE BLOOM Unbeatable supplement for the mares, foals, pregnant mares, stallions and geldings on your farm. Whether you are training, breeding, performing or just pleasure riding, your horse will greatly benefit from EQUINE BLOOM
Order today and let your horses BLOOM into top condition!



What exactly is Equine Bloom VM 999+2?

Equine Bloom VM 999+2 is a high-potency, concentrated vitamin-mineral supplement for horses that the company describes as one of the most comprehensive, complete, human-grade formulas you can put in a feed pan. Rather than a single-purpose additive, it is built as a daily "insurance" supplement that fills the vitamin and trace-mineral gaps left by hay, pasture, and grain. Bloom Products positions it as safe and effective alongside any existing feeding program, so owners do not have to overhaul a diet to add it.

Who makes Equine Bloom, and where did it come from?
Equine Bloom is manufactured by Bloom Products, LLC of West Milton, Ohio. The lineage traces back to 1954, when John (Jack) Ronicker, a graduate of The Ohio State University in Animal Husbandry and Nutrition, began formulating dietary supplements; his early work carried into the J. E. Ronicker Co. Laboratories "Bloomix" feed-additive line of the 1960s. Today the Equine Bloom trademark and the company are run by owner-manager Diana Edwards, who continues the original human-grade formulating philosophy.

What goes into the human-grade formula?

The VM 999+2 label lists a deep stack of vitamins and chelated minerals: Vitamin A acetate, Cholecalciferol (Vitamin D3), Vitamin E, Vitamin K activity, Choline Chloride, the full B-complex (d-Calcium Pantothenate, Niacin, Riboflavin, Pyridoxine, Thiamine, B12, Folic Acid), Biotin, Ascorbic Acid (Vitamin C), Inositol and Paba. On the mineral side it pairs sulfate sources of iron, manganese, zinc and copper with amino-acid-chelated forms — Zinc Methionine, Manganese Methionine, Copper Lysine, Cobalt Glucoheptonate and Ferric Methionine complexes — plus calcium, magnesium, potassium, iodine and cobalt for better absorption.

How does it support coat, hoof, and condition?
Owners use Equine Bloom for beautiful coats and skin condition, strong hooves, and improved muscle tone, with the biotin, methionine-chelated zinc and copper targeting hoof wall and hair quality. The company also credits the formula with boosting performance and recovery in working horses, increasing feed efficiency, supporting weight gain through better digestion, maximizing the immune system, and improving stud performance. Because the potency is concentrated, a small daily dose delivers nutrient levels such as 1,000,000 IU Vitamin A, 175,000 IU Vitamin D, 5,000 IU Vitamin E and 4,500 mg Vitamin C per 454 grams of product.

How much do you feed, and how long does a bag last?
Feeding is simple: introduce it gradually into the diet at roughly 8 grams per dose, mixing it well in feed or sprinkling it over hay. At that rate the 2 lb package provides about a 60-day supply for a single horse, which makes the smallest size an easy, low-commitment way to trial the supplement before scaling up to the larger bags for a barn full of horses.

What sizes are available, and how do you order?
Equine Bloom VM 999+2 is sold in multiple sizes — 2 lbs at $26.95, 5 lbs at $52.95, and a barn-size 30 lbs at $220.95 — with the full line ranging from $26.95 through $220.95. You can order directly from Bloom Products, LLC at www.bloomproductsllc.com or by phone at or (FAX ), or reach the company by mail at P.O. Box 40, West Milton, OH 45383 and by.

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The Solution Section (FAQ)
Who is Bloom Products — and what's the founding story?

Per Bloom Products, LLC: in 1954, John (Jack) Ronicker, a graduate of Ohio State University in Animal Husbandry and Nutrition, started his career formulating dietary supplements for the horse and livestock industry.

Per the company: with knowledge gained from working with horses and livestock, Jack began research in canine nutrition for performance and breeding dogs in 1965. Formulations were so successful he began marketing the horse and dog formulations under Bloom Products in 1970.

What does Equine Bloom do — and what's the analysis?

Per Bloom Products: Equine BLOOM is a high-potency vitamin-mineral supplement for horses and ponies of any age or breed. The concentrated formula is safe and effective with any feeding program.

Per the company, supports:

  • Beautiful coats and skin condition
  • Strong hoofs
  • Improved muscle tone
  • Performance and recovery for working horses
  • Increased feed efficiency
  • Weight gain through better digestion
  • Maximize immune system
  • Improve stud performance

Excellent nutritional support during pregnancy / nursing / growth period / sick or convalescing phases.

What are the four rules for selecting a quality supplement?

Per Bloom Products, four simple rules for selecting a quality supplement:

  1. What it contains in the Guaranteed Analysis of proven essential micronutrients
  2. Daily Cost of Usage — not cost of the package
  3. Bio-availability — purest form (powder is best; liquids can be unstable; wafers and tablets can be 75% binders)
  4. Credibility and integrity of the manufacturer
What's in Equine BLOOM's analysis per pound?

Per Bloom Products, Analysis per pound of EQUINE BLOOM VM 999:

  • Vitamin A 1,000,000 IU / Vitamin D 175,000 IU / Vitamin E 5,000 IU
  • Vitamin K 450 mg / Vitamin C 4,500 mg / Vitamin B12 7,000 mcg
  • Riboflavin 1,000 mg / Pantothenic Acid 2,000 mg / Niacin 5,000 mg
  • Choline Chloride 20,000 mg / Thiamine (B1) 1,000 mg / Pyridoxine (B6) 240 mg
  • Biotin 5 mg / Folic Acid 200 mg / Inositol 200 mg / PABA 200 mg
  • Magnesium 0.0418% / Manganese 0.15% / Iron 0.075% / Copper 0.015% / Zinc 0.15%
  • Iodine 0.0045% / Cobalt 0.0015% / Potassium 0.20% / Sodium 550 ppm
  • Calcium Min 1.0% Max 1.5% / Phosphorus Min 1.0%

Carrier: dried grain solubles + apple flavor for palatability.

What's the pricing — is a 2-pound container really 2 months?

Per Bloom Products: YES. A 2-pound container of Equine BLOOM is a 2 month's supply at $22.95. Larger sizes are also available.

Pricing as quoted is subject to change due to economic factors and ingredient-market conditions — confirm current pricing with Bloom Products directly when ordering.

What does Ann Pruitt say about Equine BLOOM?

Per Bloom Products, Ann Pruitt — Director of InfoHorse.com:

"I got both the Equine Bloom and the Dog Bloom. The first thing I noticed is that my German Shepherd, ELSA — who runs from all supplements — was actually trying to eat it out of the jar! She now refuses her food if she doesn't have BLOOM sprinkled on top! It smells amazing, the ingredients are just so comprehensive, and after just one week, her coat looked amazing!

My Morgan mare 'Sugar' absolutely loves it too. No more 'supplements at the bottom of the feeder' left for the flies… she gobbles it up and 2 weeks later she actually had DAPPLES — something she has never had. I highly recommend this amazing, comprehensive and so affordable supplement for both your horses and dogs!"

What do other horse owners say?

Per Bloom Products:

"I love the coat condition is gives all my horses!" — Chet D, winning 4th place Gelding at Championships
"I would not go a day without my EQUINE BLOOM for the health of all my horses for over 40 years." — Diana E
"Using Equine Bloom on all my track horses has made some money for me." — Carolyn M.
How do I order Equine BLOOM?

Per Bloom Products, LLC:

Pricing as quoted is subject to change due to economic factors — confirm current pricing with Bloom Products directly when ordering.

What is Equine Bloom VM 999+2?
It is a high-potency, concentrated vitamin-mineral supplement for horses made by Bloom Products, LLC. It is designed as a comprehensive, human-grade daily supplement that fills the vitamin and trace-mineral gaps left by hay, pasture and grain. The company markets it as safe and effective alongside any existing feeding program.
Who makes Equine Bloom?
Equine Bloom is made by Bloom Products, LLC of West Milton, Ohio. The company is run by owner-manager Diana Edwards. Its supplement-formulating heritage traces back to 1954 and the work of John (Jack) Ronicker.
Who was John (Jack) Ronicker and how did Bloom Products begin?
John (Jack) Ronicker was a graduate of The Ohio State University in Animal Husbandry and Nutrition who, in 1954, began his career formulating dietary supplements. His work carried forward through the J. E. Ronicker Co. Laboratories "Bloomix" feed-additive line in the 1960s. That formulating philosophy is the foundation of the Equine Bloom products sold by Bloom Products, LLC today.
What does the "VM 999+2" name mean?
VM stands for the vitamin-mineral nature of the product, and the 999+2 designation refers to the specific high-potency Equine Bloom formula. It is the company's flagship horse supplement, distinguishing the equine vitamin-mineral blend within the broader Bloom Products line. The number corresponds to the catalog formula sold in 2 lb, 5 lb and 30 lb sizes.
What vitamins are in Equine Bloom?
The formula includes Vitamin A acetate, Cholecalciferol (Vitamin D3), Vitamin E, a source of Vitamin K activity, and Vitamin C (ascorbic acid). It also carries a full B-complex: d-Calcium Pantothenate, Niacin, Riboflavin, Pyridoxine, Thiamine, B12, Folic Acid, plus Biotin, Choline Chloride, Inositol and PABA. This breadth is why the company calls it one of the most comprehensive equine supplements available.
What minerals does Equine Bloom contain?
It pairs sulfate sources of iron, manganese, zinc and copper with amino-acid-chelated forms for better absorption, including Zinc Methionine, Manganese Methionine, Copper Lysine, Cobalt Glucoheptonate and Ferric Methionine complexes. It also supplies calcium, magnesium, potassium, iodine and cobalt. The chelated (complexed) trace minerals are intended to be more bioavailable than basic inorganic forms.
How much Equine Bloom do I feed my horse?
The directions call for introducing it gradually into the diet at about 8 grams per dose. You mix it well into feed or sprinkle it over hay. Because the formula is concentrated, only a small daily amount is needed to deliver the full nutrient profile.
How long does a bag of Equine Bloom last?
The 2 lb package provides approximately a 60-day supply for one horse when fed at the recommended 8 grams per day. Larger 5 lb and 30 lb sizes last proportionally longer and are better suited to multiple horses or longer feeding programs. Buying a larger size lowers the cost per day.
What are the main benefits of Equine Bloom?
Owners use it for beautiful coats and skin condition, strong hooves and improved muscle tone. The company also credits it with boosting performance and recovery in working horses, increasing feed efficiency, supporting weight gain through better digestion, maximizing the immune system, and improving stud performance. It is meant to be an all-around conditioning and wellness supplement.
Is Equine Bloom really "human grade"?
Yes — Bloom Products describes Equine Bloom as a human-grade vitamin-mineral supplement, reflecting the quality standard the company applies to its ingredients. This is a longstanding part of the brand's identity dating back to Jack Ronicker's nutrition background. It is one of the key selling points the company uses to distinguish the product from ordinary feed-store additives.
How much does Equine Bloom cost?
Equine Bloom VM 999+2 is priced at $26.95 for 2 lbs, $52.95 for 5 lbs, and $220.95 for the 30 lb barn size, with the line ranging from $26.95 through $220.95. The larger sizes deliver a lower cost per dose. Prices are set by Bloom Products, LLC and may vary at third-party retailers.
Can I use Equine Bloom with my horse's current feed?
Yes. The company specifically states the concentrated formula is safe and effective with any feeding program, so you do not need to change your horse's existing grain or hay. You simply add the recommended 8-gram dose on top of the current diet. It is designed to complement, not replace, your forage and concentrate.
How do I introduce Equine Bloom to a horse?
Introduce it gradually into the diet rather than adding the full dose all at once. Mix it well into the feed or sprinkle it over hay so the horse accepts the taste and the digestive system adjusts. Natural and artificial flavors are included to aid palatability.
Is Equine Bloom good for hoof health?
Yes — strong hooves are one of the headline benefits. The formula includes biotin along with chelated zinc (Zinc Methionine) and copper (Copper Lysine), nutrients commonly associated with hoof wall integrity and growth. The same nutrients also support a healthy, glossy coat.
Where is Bloom Products, LLC located?
Bloom Products, LLC is based in West Milton, Ohio, with a mailing address of P.O. Box 40, West Milton, OH 45383. The company has been an Ohio-based animal-health products maker, with a formulating heritage that began in the 1950s. It also produces companion products under related Bloom labels.
Is Equine Bloom suitable for show, performance, and breeding horses?
Yes. The company markets the supplement for working, breeding and show animals, citing improved muscle tone, performance and recovery for working horses, and improved stud performance for breeding stock. Show owners value it for the coat and skin condition it supports. The broad nutrient profile makes it appropriate across disciplines and life stages.

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Ann Pruitt
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