Shine On™ by Straight Arrow Products, Inc.

Shine On by Straight Arrow Products, Inc. is there to ensure that your horse's coat, mane and tail

Heading to a show and want a high-gloss coat shine that repels dust and detangles?

Reviewed by Ann Pruitt, InfoHorse.com · Updated April 2026

Mane 'n Tail Shine-On Coat Polish Spray 32 oz bottle front by Straight Arrow Products

Shine On™ by Straight Arrow Products, Inc.

Shine On™ by Straight Arrow Products, Inc.
Shine On™ goes on easily to produce a long lasting high gloss shine that repels dust, leaves manes and tails tangle free and gives the coat a natural feel.

Shine On™

By Straight Arrow Products, Inc.

Shine On by Straight Arrow Products, Inc. is there to ensure that your horse's coat, mane and tail are glossy and bright when the spot light it on! Whether it is preparing for a show, or just looking great on the trail, Shine On goes on easily to produce a long lasting high gloss shine that repels dust, leaves manes and tails tangle free and gives the coat a natural feel. It's gentle pH balanced formula ensures that your horse's coat remains healthy and helps to prevent coat stains. Use Shine On today or any day that you want your horse to look their best!

The Original Mane 'n Tail Shine-On is an exclusive formula designed to provide instant high gloss shine that lasts. Shine-On™is a pH balanced formula that repels dust and provides long lasting prevention of coat stains.

Instant long lasting, high gloss shine that repels dust
Long lasting protection from coat staining
Maintains tangle free manes and tails
Conditions coat leaving a natural feel
Saves grooming time, can be used dry or wet
Gentle pH balanced formula with no unpleasant odor

Make Sure To Get Your SHINE ON With Shine On™ Today!!

Shine On™ and other great Straight Arrow products are available
JeffersEquine, ValleyVet, DoverSaddlery, SmartPak
and at most feed and nearly all tack stores! Go pick some up today and enjoy seeing your horse put the "shine" on!

What exactly is Shine-On by Straight Arrow Products, Inc.?
Shine-On is the Original Mane 'n Tail® finishing spray, a maximum-shine and conditioning coat polish sold in a 32-ounce trigger-spray bottle (SKU 54477-E, UPC 727556544771) at a list price of $18.99 on the manufacturer's own equine store. It is engineered as a "finishing" product, the last step in a grooming routine, delivering an instant high-gloss shine that lasts while it repels dust and guards against coat staining. Unlike a shampoo or conditioner that you rinse out, Shine-On is a leave-on polish that works on both the body coat and the mane and tail.

Mane 'n Tail Shine-On 32 oz back label with directions by Straight Arrow Products

Who makes Shine-On, and what is the company's story?
Shine-On is made by Straight Arrow Products, Inc., the family-owned American company behind the iconic Mane 'n Tail® brand. The company was founded around 1970 by Arabian-horse breeders Bonnie and Phil Katzev on a horse farm in rural New Jersey, after they set out to create a gentler alternative to the harsh detergents most people were using on their horses; their son Devon B. Katzev now serves as CEO. The original Mane 'n Tail Conditioner was first mixed and sold from the Katzev kitchen and out of the back of a pickup truck before the brand grew to be carried in more than 175,000 retail locations across North America. With over 50 years of experience, Straight Arrow continues to develop equine grooming and finishing products in direct response to horse-owner requests.

Equestrian rider Caroline Martin with horse lifestyle photo on Mane 'n Tail Equine by Straight Arrow Products

What is in the Shine-On formula?

Shine-On is built on a silicone-based shine system, with the published ingredient list led by Cyclopentasiloxane, Dimethicone, and Amodimethicone, plus Fragrance (Parfum). The botanical package is fitting for a horse product: Extracts of Equisetum Arvense (Horsetail) Leaf, Larrea Divaricata (Chaparral), Tussilago Farfara (Coltsfoot) Flower, Aesculus Hippocastanum (Horse Chestnut) Seed, Spiraea Ulmaria (Meadowsweet) Flower, and Trifolium Pratense (Clover) Flower, rounded out by Benzyl Benzoate, Coumarin, and Linalool. It is a pH-balanced formula (Mane 'n Tail formulas are described as 6.0–6.5 pH) designed to be gentle on skin and coat, and it carries no overpowering fragrance.

Mane 'n Tail Detangler 16 oz finishing spray companion to Shine-On by Straight Arrow Products

How do you use Shine-On for show-ring results?

Shine-On can be applied either wet or dry, which makes it flexible as both a daily grooming aid and a last-minute show-ring touch-up. For maximum effect, mist it onto a clean coat, mane, and tail and brush or wipe through; the silicone slip detangles hair, reduces static and frizz, and leaves a non-sticky, natural feel rather than a gummy buildup. Because the polish makes hair slick, the manufacturer specifically warns against applying it to the saddle and girth area, where it may cause the saddle to slip on some horses. Used on the body, mane, and tail it produces the instant, lasting gloss that gives horses that finished look under sun or show lights.

Why do horse owners choose Shine-On over other coat sprays?

The appeal is in the combination of instant gloss and lasting protection: the dust-repelling, stain-resisting finish keeps a horse cleaner for longer, which can stretch the time between full baths and cut down on daily grooming effort. The conditioning silicones leave manes and tails tangle-free and more manageable, helping to retain length by reducing breakage from brushing. Because it is the original pH-balanced Mane 'n Tail finishing spray from a brand with a 50-plus-year reputation among horse owners worldwide, buyers get a recognized, show-proven product rather than an unknown polish.

Where can you buy Shine-On and reach the company?

Shine-On is sold direct on the official Mane 'n Tail Equine store at manentailequine.com/products/shine-on, where the 32 oz bottle is listed at $18.99, and it is also widely stocked by tack and farm retailers and online marketplaces. All Mane 'n Tail grooming and care products are proudly formulated and manufactured in Easton, Pennsylvania, in the United States. For product questions, Straight Arrow Products, Inc. can be reached through its consumer affairs team, and corporate information is available at straightarrowinc.com.

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The Solution Section (FAQ)

How does Shine On help horses or owners?

It's gentle pH balanced formula ensures that your horse's coat remains healthy and helps to prevent coat stains. Use Shine On today or any day that you want your horse to look their best!

What does Shine On offer?

Shine-On is a pH balanced formula that repels dust and provides long lasting prevention of coat stains. Shine On and other great Straight Arrow products are available JeffersEquine, ValleyVet, DoverSaddlery, SmartPak and at most feed and nearly all tack stores!

How do you use Shine On?

Use Shine On today or any day that you want your horse to look their best! Shine-On is a pH balanced formula that repels dust and provides long lasting prevention of coat stains.

What is Shine-On by Straight Arrow Products?

Shine-On is the Original Mane 'n Tail coat polish and finishing spray made by Straight Arrow Products, Inc. It is a leave-on, pH-balanced formula that gives a horse's coat, mane, and tail an instant high-gloss shine that lasts while repelling dust and helping prevent coat stains. It is sold as a 32-ounce trigger-spray bottle (SKU 54477-E).

Who makes Shine-On?

Shine-On is made by Straight Arrow Products, Inc., the family-owned American company behind the Mane 'n Tail brand. The company was founded around 1970 by Arabian-horse breeders Bonnie and Phil Katzev, and their son Devon B. Katzev now serves as CEO. It has more than 50 years of experience in equine and personal hair and skin care.

How much does Shine-On cost and what size does it come in?

On the official Mane 'n Tail Equine store, the 32-ounce bottle of Shine-On Coat Polish Spray is listed at $18.99. Its SKU is 54477-E and its barcode is 727556544771. It is also stocked by many tack shops, farm stores, and online retailers, where pricing may vary.

What are the ingredients in Shine-On?

The published ingredient list is led by Cyclopentasiloxane, Dimethicone, and Amodimethicone, plus Fragrance (Parfum). It also contains botanical extracts of Equisetum Arvense (Horsetail) Leaf, Larrea Divaricata (Chaparral), Tussilago Farfara (Coltsfoot) Flower, Aesculus Hippocastanum (Horse Chestnut) Seed, Spiraea Ulmaria (Meadowsweet) Flower, and Trifolium Pratense (Clover) Flower, along with Benzyl Benzoate, Coumarin, and Linalool.

How do you use Shine-On on a horse?

Shine-On can be applied either wet or dry, making it useful both as a daily grooming aid and a quick pre-show touch-up. Mist it onto a clean coat, mane, and tail and brush or wipe it through; for maximum shine, apply to damp or dry hair as a finishing spray. The silicone formula detangles, reduces static, and leaves a non-sticky, natural feel.

Where should you NOT use Shine-On?

The manufacturer specifically advises against applying Shine-On to the saddle and girth area. Because the polish makes the coat slick, it may cause the saddle to slip on some horses if applied where the tack sits. Use it on the body coat, mane, and tail instead.

Is Shine-On pH balanced?

Yes. Shine-On is a gentle, pH-balanced formula. Mane 'n Tail products are formulated in a roughly 6.0 to 6.5 pH range, which is intended to be gentle on a horse's skin and coat while still performing effectively.

Does Shine-On help with tangles in the mane and tail?

Yes. The conditioning silicones in Shine-On help keep manes and tails tangle-free and more manageable, and the slip they provide reduces static and frizz. By cutting down on snags and breakage during brushing, it can help horses retain mane and tail length over time.

Will Shine-On make my horse's coat sticky or greasy?

No. Shine-On is designed to leave a high-gloss shine with a natural feel rather than a sticky or gummy residue. It conditions the coat while repelling dust, so the finish looks polished without attracting dirt the way a heavier oil might.

Is Shine-On good for the show ring?

Yes. Shine-On is sold as a finishing product, intended as the last step before a horse goes in the ring. Its instant, long-lasting gloss helps a horse look its best under sun or show lights, and because it can be applied dry it works well for last-minute touch-ups at a show.

Does Shine-On help keep a horse cleaner between baths?

Yes. Shine-On's dust- and dirt-repelling action helps a coat stay cleaner longer and provides long-lasting protection against coat staining. The manufacturer notes this can potentially extend the time between full baths and reduce daily grooming time.

Does Shine-On have a strong smell?

No. Shine-On is formulated with no overpowering fragrance. It carries a light scent and is intended to be pleasant without being heavy, which suits horses that are sensitive to strong odors.

Where is Shine-On made?

All Mane 'n Tail grooming and care products, including Shine-On, are proudly formulated and manufactured in Easton, Pennsylvania, in the United States by Straight Arrow Products, Inc., a family-owned American company.

What is the difference between Shine-On and the Mane 'n Tail Detangler?

Shine-On is primarily a high-gloss coat polish and finishing spray that adds lasting shine across the whole coat, mane, and tail while repelling dust and stains. The Detangler is focused on loosening knots and easing combing. The two are complementary finishing products from the same Mane 'n Tail line and are often used together.

Can Shine-On be used on a wet or dry coat?

Both. Shine-On is specifically formulated to be applied either wet or dry. Using it on a clean damp coat can boost overall shine during grooming, while applying it dry makes it convenient for quick touch-ups before competition or photos.

How do I contact Straight Arrow Products about Shine-On?

Straight Arrow Products, Inc. can be reached through its consumer affairs team at [email protected]. Corporate information is available at straightarrowinc.com, and Shine-On is sold directly on the brand's equine store at manentailequine.com.

What other Mane 'n Tail products pair well with Shine-On?

Shine-On is part of the broader Mane 'n Tail equine grooming line, which includes the Original Shampoo and Conditioner, ProTect Shampoo, the Detangler, Spray 'n Braid, Hoofmaker, and the Ultimate Gloss shampoo and conditioner. Many owners pair Shine-On as the finishing step after washing and conditioning with these companion products.