Owners Brittany Jacobsen and Rachel Schaefer built ActivateQi from their own struggles with horses and dogs that weren't responding to conventional supplements. Both were introduced to Traditional Chinese Medicine (TCM) for humans and recognized that TCM's focus on root-cause organ imbalance — rather than symptom-chasing — was something the equine market was missing. They started with a handful of horse products, expanded to a canine line, and have more equine formulas in development.
Qi (pronounced "CHEE") is the term Traditional Chinese Medicine uses for the vital energy or life force that travels through the body. ActivateQi describes blocked Qi using the everyday example of a stomach knot from worry — short-term emotion is fine, but long-term Qi blockage can lead to broader imbalance. TCM is one of the world's oldest medical systems and works through balance between the internal organs and the five external elements (earth, fire, water, wood, metal), with seven emotion categories paired to specific organs. Treatment options in TCM include acupuncture, nutrition evaluation, therapeutic massage, cupping, scraping, and herbal remedies.
KNOCKOUT was formulated to cleanse parasites and worms while supporting the organs that bear the brunt during a parasite cleanse. Parasites can hide dormant in organs and are a root cause of digestive and cognitive issues. Per ActivateQi, KNOCKOUT aids in removing parasite eggs, flatworms, tapeworms, bloodworms / large strongyles, pinworms, hookworms, flukes, and roundworms. The herbs are also nutrient-dense and antioxidant-rich, supporting lymph drainage, blood purification, liver flush, and kidney clearance. ActivateQi recommends a clean diet alongside KNOCKOUT for best results.
ActivateQi's EPM protocol is KNOCKOUT (parasite cleanse) followed by RESPOND (nerve and spinal cord inflammation support). The company recommends every horse get at least one parasite cleanse per year, with EPM horses doing twice. Owners can run one bucket at a time, or start with 30–60 days of KNOCKOUT then add RESPOND. Dosing for the EPM-Lyme-West-Nile family of protocols: KNOCKOUT Days 1–7 one scoop twice daily, Days 8–90 two scoops twice daily. RESPOND introduced Day 21 — one scoop twice daily for 7 days, increase to two scoops twice daily for 90 days. ActivateQi recommends working with your veterinarian alongside the protocol.
Lyme protocol: Step 1 KNOCKOUT (parasites can carry Lyme bacteria and hide it in organs, which is why flare-ups come and go); Step 2 REVERSE (formulated to eliminate Lyme and support joint or muscle pain); Step 3 RESPOND (nerve damage, spinal cord inflammation, cognitive function). West Nile protocol: REMEDY — a natural antibiotic with antibacterial, antiviral, and antifungal herbs — plus RESPOND for nerve and spinal support, with REGULATE for nutrient-dense immune nourishment. Severity, cleansing tolerance, and budget guide which option fits the horse.
REMOVE is ActivateQi's heavy-metal cleanse. Heavy metals can come from pesticides on grain or hay, from binders in grain products, from contaminated water, and they pass from mares to foals through the placenta. REMOVE uses chelating herbs that bind heavy metals for removal through the excretory system, and clears arsenic, cadmium, aluminum, lead, mercury, and uranium. The cleanse extends to neurotoxins like phthalates, plasticizers, and insecticides. As with KNOCKOUT, the company recommends a clean diet alongside the cleanse.
M.P. writes: "I had a horse with a heavy parasite load. She was lethargic and had an uncontrollable head shake. After a week on this her energy levels increased and head shake was almost completely gone by week 3 — she was back to her healthy old self again." Kara's anxious, ulcer-prone, EPM-prone gelding is now on KNOCKOUT and RESPOND: "These ingredients just SIMPLY make sense and I am so thankful for the road ahead." Ann from InfoHorse reports her older chihuahua with a heart murmur and chronic cough went from continuous day-and-night coughing to almost no cough within 3 days on RESPIRE (the ActivateQi lung formula). She also recommended REPAIR to her sister's two arthritic 15-year-old dogs: "After 1 week, both are walking great and even jumping up and down like they used to."
Call 612-500-6439, email info@ActivateQi.com, or visit activateqi.com. The company is based at 6181 480th St., Rush City, Minnesota 55069. Brittany and Rachel are not licensed veterinarians, but they have detailed knowledge of how the formulas are designed and how the protocols stack — they're a strong resource alongside your vet for choosing the right product mix for your horse or dog.
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