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Flair ® Equine Nasal Strips by Achieve Equine — Health (Abasic understanding of airflow dynamics helped them appreciate that partial…)

Flair ® Equine Nasal Strips by Achieve Equine

Abasic understanding of airflow dynamics helped them appreciate that partial collapse or narrowing

Wondering if a nasal strip could help your horse breathe better during hard work?

Reviewed by Ann Pruitt, InfoHorse.com · Updated July 2026
FLAIR Classic black equine nasal strip by Achieve Equine product photo
FLAIR Classic black equine nasal strip by Achieve Equine product photo

Abasic understanding of airflow dynamics helped them appreciate that partial collapse or narrowing of the nasal passages which occurs during exercise increases resistance to airflow into the lungs when oxygen is needed most. They wondered if it was possible to improve airflow in the horse by applying an external nasal passage support similar to the BreatheRight® strip used by human athletes.

Flair ® Equine Nasal Strips by Achieve Equine Flair ® Equine Nasal Strips by Achieve Equine help enhance your horse's breathing ability during performance! How It All Started... Jim Chiapetta and Ed Blach began developing FLAIR® Equine Nasal Strips in the mid 1990’s, as a result of their experiences as equine veterinarians. For years, the duo witnessed that working horses experienced a collapse of their nasal passages when breathing in during exercise. A basic understanding of airflow dynamics helped them appreciate that partial collapse or narrowing of the nasal passages which occurs during exercise increases resistance to airflow into the lungs when oxygen is needed most. They wondered if it was possible to improve airflow in the horse by applying an external nasal passage support similar to the BreatheRight® strip used by human athletes. A review of the equine research literature revealed a void in knowledge regarding the role of the nasal passages in horses’ breathing and respiratory health. This caused them to begin designing and testing equine nasal strips until they had a product that improved airflow, was safe to use and easy to apply. Now, over 20 years later, we are pleased that Jim and Ed’s initial “what if” questions have provoked significant University and private clinical research. More than seven clinical studies, several physiology and veterinary textbook articles, numerous symposia, presentations, discussions and debates confirm their original hypothesis. The Strips are proven to make breathing easier, reduce fatigue, conserve energy, quicken recovery and decrease lung bleeding . In addition, further ongoing studies have identified the role the nasal passages play in other upper airway conditions not previously understood. About Achieve Equine, formerly FLAIR, LLC In December 2020 we changed our name from Flair, LLC to Achieve Equine, LLC. This came as a result of a desire to have a greater impact on serving the needs of both...


FLAIR Classic black equine nasal strip by Achieve Equine product photo
FLAIR Classic black equine nasal strip by Achieve Equine product photo

What exactly is a FLAIR® Equine Nasal Strip?
The FLAIR® Equine Nasal Strip is a drug-free, self-adhesive band applied across the bridge of the horse's nose roughly 1.5 inches above the nostrils. Inside the strip sit three plastic supports that generate a precise, spring-like force, gently lifting and stabilizing the soft tissues over the nasal passages. The company's tagline says it plainly: "Performance Starts at the Nose." It is a single-use product, applied fresh for each ride or competition.

FLAIR USA flag design equine nasal strip product photo
FLAIR USA flag design equine nasal strip product photo

Who makes FLAIR® Strips?
FLAIR® Equine Nasal Strips are made and distributed by Achieve Equine, LLC (formerly Flair, LLC). The company has built its entire mission around equine respiratory health, grounding every claim in published clinical research rather than marketing alone. You can reach the team at or, and the full catalog ships from flairstrips.com.

Barrel racing horse wearing FLAIR equine nasal strip rounding a barrel
Barrel racing horse wearing FLAIR equine nasal strip rounding a barrel

The science of how the strip improves a horse's breathing

Horses are obligate nasal breathers, moving roughly two five-gallon buckets of air into and out of the lungs every second at full exertion. The nasal valve is the narrowest part of the airway and the single biggest source of resistance, and 50 to 80 percent of total airway resistance originates in the nares and nasal passages. When a horse inhales hard, this soft tissue tends to collapse inward. FLAIR® Strips support and dilate that nasal valve area so it stays open, cutting resistance exactly when oxygen demand peaks.

Barrel racer Tayla Moeykens competing on a horse wearing a FLAIR nasal strip
Barrel racer Tayla Moeykens competing on a horse wearing a FLAIR nasal strip

What the clinical studies measured

Independent research on FLAIR® Strips documented measurable gains: a 16% reduction in airway resistance, a 19% reduction in peak inspiratory pressure, and respiratory muscles using 5-6% less energy to move the same volume of air. Studies also found a 55% reduction in EIPH (exercise-induced pulmonary hemorrhage, or lung bleeding), with the strip shown to be as effective as Lasix in reducing lung bleeding during high-intensity work. Horses recovered faster between efforts, with a 15% reduction in the interval to the next performance.

Why barrel racers reach for FLAIR® Strips
Barrel racing demands explosive acceleration, tight agile turns, and stamina, all of which spike the horse's demand for airflow in seconds. By keeping the nasal passages open, FLAIR® Strips deliver easier breathing and a steadier oxygen supply to working muscles, while the energy saved on respiration can be redirected into speed and power. The strips stay adhered through sweat, rain, and high-intensity exertion, and they are drug-free and legal under FEI, US Equestrian, NRHA, Usea, AQHA, and North American racing jurisdictions. They are also used in eventing, show jumping, polo, thoroughbred and standardbred racing, endurance, steeplechase, and combined driving.

How to buy and what it costs

FLAIR® Strips are sold directly at flairstrips.com across four lines: FLAIR® Classics start from $10.50, FLAIR® Signature Designs (including USA and Canada flag prints) start from $11.50, and FLAIR® Customize lets riders print their own artwork at $15.50 for a single pack or $87.00 for a six-pack ($14.50 per item). To apply, clean the nose with a dry cloth, vet wrap, or paper towel 30 minutes before exercise, then peel the strip gently but firmly from the top corner toward the middle to remove after the horse has fully cooled out.

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The Solution Section (FAQ)
What do FLAIR® Equine Nasal Strips do for a horse?

FLAIR® Equine Nasal Strips are an external nasal passage support that helps enhance a horse's breathing ability during performance. When a horse breathes in hard during exercise, the nasal passages can partially collapse or narrow, increasing resistance to airflow into the lungs right when oxygen is needed most. The strip supports that area to improve airflow.

Why do a horse's nasal passages collapse during exercise?

Working horses experience a collapse of their nasal passages when breathing in during hard exercise. A basic understanding of airflow dynamics shows that this partial collapse or narrowing increases resistance to airflow into the lungs at the moment the horse needs oxygen most. FLAIR® Strips were designed to support the nasal passages and reduce that resistance.

Who created FLAIR® Equine Nasal Strips?

FLAIR® Equine Nasal Strips were developed by Jim Chiapetta and Ed Blach beginning in the mid-1990s, drawing on their experience as equine veterinarians. After years of seeing working horses' nasal passages collapse during exercise, they wondered if an external nasal passage support, similar to the BreatheRight® strip used by human athletes, could improve airflow in the horse.

Is there research behind FLAIR® Equine Nasal Strips?

Yes. Over more than 20 years the original hypothesis has been studied extensively, with more than seven clinical studies plus physiology and veterinary textbook articles, symposia, presentations and debates. Ongoing studies have also identified the role the nasal passages play in other upper airway conditions that were not previously well understood.

What benefits are FLAIR® Strips proven to provide?

FLAIR® Equine Nasal Strips are proven to make breathing easier, reduce fatigue, conserve energy, quicken recovery and decrease lung bleeding. These benefits come from supporting the nasal passages so air moves into the lungs with less resistance during exertion.

Are FLAIR® Strips safe and easy to use?

Yes. The founders designed and tested equine nasal strips until they had a product that improved airflow, was safe to use and easy to apply. The strip is applied externally over the horse's nasal passages, so there is nothing invasive involved.

Is FLAIR the same company as Achieve Equine?

Yes. In December 2020 the company changed its name from FLAIR, LLC to Achieve Equine, LLC, reflecting a desire to have a greater impact in serving horses' needs. The FLAIR® Equine Nasal Strip remains the company's breathing product.

How can I get FLAIR® Equine Nasal Strips for my horse?

You can learn more and order directly at flairstrips.com, or call Achieve Equine at 763-972-9056 with questions about using the strips for your barrel horse or other performance horse. They're glad to help you choose and apply the right product for your horse's breathing needs.

What are FLAIR® Equine Nasal Strips?

FLAIR® Equine Nasal Strips are drug-free, self-adhesive bands applied across the bridge of a horse's nose to support the soft tissues of the nasal passages that collapse during exercise. They are made and distributed by Achieve Equine, LLC. Each strip contains three plastic supports that create a spring-like force to hold the nasal passages open and improve airflow.

Who makes FLAIR® Strips?

FLAIR® Strips are made and distributed by Achieve Equine, LLC, formerly known as Flair, LLC. The company focuses specifically on equine respiratory health and backs its product with published clinical research. You can contact them at 1-888-683-5247 or [email protected].

How do FLAIR® Strips actually work?

Horses are obligate nasal breathers, and the nasal valve is the narrowest part of the airway, contributing 50 to 80 percent of total airway resistance. During hard inhalation this soft tissue collapses inward. The three plastic supports in a FLAIR® Strip produce a precise spring-like force that supports, stabilizes, and dilates the nasal valve area so the passages stay open and air flows more freely to the lungs.

Where on the horse's nose do I apply the strip?

Apply the strip approximately 1.5 inches (3.8 cm) above the horse's nostrils, centered over the bridge of the nose. Before applying, use a clean, dry cloth, a piece of vet wrap, or a paper towel to remove dirt and oil from the nose so the adhesive sticks securely.

How long before exercise should I put the strip on?

FLAIR® recommends applying the strip about 30 minutes before exercise. This gives the adhesive time to set and warm to the horse's skin so it stays firmly in place through the entire effort.

Are FLAIR® Strips reusable?

No. FLAIR® Strips are a one-time use product. You apply a fresh strip for each ride or competition and leave it in place until the horse is completely cooled out and breathing has returned to normal before removing it.

How do I remove the strip without irritating the horse?

Remove the strip by peeling gently but firmly from the top corner toward the middle. Do not pull the strip straight up or down, as that can be uncomfortable for the horse and pull on the skin.

Are FLAIR® Strips drug-free and legal in competition?

Yes. FLAIR® Strips are completely drug-free and are approved by major organizations including the FEI, US Equestrian, NRHA, USEA, AQHA, and racing jurisdictions across North America. Because they work mechanically rather than chemically, they can be used in most major competitions.

Do FLAIR® Strips really reduce lung bleeding (EIPH)?

Clinical studies documented a 55% reduction in exercise-induced pulmonary hemorrhage (EIPH) in horses wearing FLAIR® Strips. Research has shown the strip to be as effective as Lasix in reducing lung bleeding during high-intensity exercise, without any medication.

How much energy do FLAIR® Strips save a horse?

By reducing airway resistance, FLAIR® Strips allow a horse's respiratory muscles to use 5-6% less oxygen or energy to move the same volume of air. Studies also recorded a 16% reduction in airway resistance and a 19% reduction in peak inspiratory pressure, energy that can instead be directed toward speed and stamina.

Why are FLAIR® Strips popular with barrel racers?

Barrel racing demands explosive acceleration, agile turns, and stamina, all of which spike the horse's demand for airflow within seconds. FLAIR® Strips support the nasal passages so the horse breathes more easily and delivers a steady oxygen supply to its muscles, which helps maintain speed and power while conserving energy on respiration.

Will the strip stay on through sweat, rain, and hard work?

Yes. FLAIR® Strips are designed to remain adhered through sweat, rain, and high-intensity exertion. Proper application on a clean, dry nose 30 minutes before exercise helps ensure the strip stays in place for the entire run.

What disciplines use FLAIR® Strips besides barrel racing?

FLAIR® Strips are used across a wide range of disciplines, including eventing, show jumping, polo, thoroughbred racing, standardbred racing, endurance, steeplechase, combined driving, and quarter horse racing. Any sport that pushes a horse's respiratory demand high can benefit.

How much do FLAIR® Strips cost?

FLAIR® Classics start from $10.50 and FLAIR® Signature Designs start from $11.50. FLAIR® Customize, which lets you print your own artwork, is $15.50 for a single pack or $87.00 for a six-pack, which works out to $14.50 per strip.

Can I get FLAIR® Strips with a custom design?

Yes. In addition to FLAIR® Classics and FLAIR® Signature Designs, such as USA and Canada flag prints, the FLAIR® Customize line lets riders add their own artwork to the strip. Custom strips are sold as single packs at $15.50 or six-packs at $87.00.

How do I buy FLAIR® Strips and reach the company?

FLAIR® Strips are sold directly through the official store at flairstrips.com, where all four product lines are available. For questions, you can call Achieve Equine, LLC at 1-888-683-5247 or email [email protected].

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Ann Pruitt
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InfoHorse.com