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Key Benefits — Barrel Racing (Farrier’s Magic products are natural based products developed by an equine…)

Key Benefits

Farrier’s Magic products are natural based products developed by an equine pharmacologist with over

Want a hoof supplement formulated by an equine pharmacologist with 40+ years experience?

Reviewed by Ann Pruitt, InfoHorse.com · Updated May 2026
Farrier's Magic Plus hoof supplement bucket of biotin alfalfa pellets for horses
Farrier's Magic Plus hoof supplement bucket of biotin alfalfa pellets for horses
Farrier's Magic Plus™ Hoof Supplement

Designed by people who Know horses! Farrier’s Magic products are natural based products developed by an equine pharmacologist with over 40 years of experience!

About Farrier's Magic

Farrier’s Magic is a family of products for the complete betterment of your horse with scientifically proven formulas that withstand the test of time. Our premium supplement line includes Farrier’s Magic Plus Hoof, Flex-in-Action Joint, Magic Mineral Comprehensive Equine, Proven PRO:formance, and Graze-ON Natural Pasture Fertilizer. We are family owned and operated brand that is “Hands on” from the manufacturing to processing to packaging, distribution and every step in between…. truly Small Business at it’s finest! We take pride in supplying the equine market with a quality product, at affordable pricing. Farrier’s Magic is truly Excellence in Equine— Made with pride in the USA!
Note: Proud, audited, member of NASC (National Animal Supplement Council)

How Were Farrier's Magic Formulas Created?

The Farrier's Magic line was developed by an Equine Pharmacologist with over 40 years of experience. Our products are formulated with only quality ingredients and are well known, accepted and distributed at most racetracks, tack shops, catalogue companies and retail stores in the United States, parts of Canada and Europe.

How Do I Know If My Horse Can Benefit From Biotin?

Biotin, also known as B7, is required in a horse's diet for the production of Keratin. Keratin is the Main Protein that forms a strong, durable hoof structure, healthy coat and skin. Those the are visual benefits-- Biotin also supports many other elements of the horse's physiology, including fat metabolism, sugar metabolism, and exercise tolerance. All horses of all ages benefit from biotin, but if your horse has cracked or shelly hooves that struggle to hold shoes properly, or a dull, lack luster coat, an excellent Biotin Supplement (like ours!) could greatly benefit your horse!!

Isn't There Enough Biotin In My Horse's Feed?

Your horse is likely NOT getting enough biotin in their feed for multiple reasons.

* Many feeds are simply not as absorbable as they should be to get the ingredients the horse is eating into their system
* If your horse is on any kind of antibiotic, the microbes necessary to absorb biotin and other vitamins simply have been killed off in a way that can hinder proper absorption
* Older horses have an aged gut that is very often not capable of absorbing feed nutrition properly.
* High grain diets have been linked to behavioral changes in horses due to shifts in gut health, it has been thought that B Vitamins, such as Biotin, support a calming effect on the nervous system... which can visibly show in your horse's mood and attitude.

Farriers Magic Plus™ Hoof

Farrier's Magic Plus™ Hoof Supplement is our flagship product! If you are looking for a product that gives hyour horse not only a healthy hoof from the inside out, but a coat that turns heads, you don't need to look any further! Farrier's Magic Plus Hoof Supplement is a scientifically developed nutritional supplement designed to maintain strong, healthy hooves and a coat for equines of all ages and breeds. High in Biotin,, and fortified with Methionine, this blend features a balanced combination of Vitamins, Proteins, Minerals and Amino Acides in a palatable alfalfa based pellet. Proudly made in the USA! This amazing formula contains high levels of Biotin, Methionine, Iodine and Zinc..

Key Benefits

  • Contains increased biotin for hoof and coat health.
  • Scientifically developed combination of nutrients for strong, healthy hooves and coat.
  • Palatable alfalfa hay based pellet makes it easy to feed.
  • Fortified with methionine to aid in biotin absorption and to support connective tissue health.
  • Proudly made in the USA with domestic & imported ingredients.

Directions For Use:

Add 6 oz per head daily.
 Reduce to 3 oz per head daily after desired results are achieved.

What Sets Farrier's Magic Plus™ Hoof Apart From Other Hoof Supplements?

Plus Hoof Supplement, by Farrier's Magic contains the recommended dose of 20 mg of Biotin as well as additional fortification with Methionine, which supports the absorption of the Biotin in your horse's system. This is also a very palatable formula that even the pickiest eaters enjoy!!

What Does InfoHorse Say About Farrier's Magic Plus™ Hoof ?

"I was truly surprised that such an affordable, tasty, hoof supplement could do so much for my horse's hooves in such a small amount of time. My horse's hooves grew about 1.5 inches (in the dead of winter!) after only 4 weeks on Plus Hoof. Their coats are looking amazing too--- have to say, that this power house product at a very reasonable price-- and my horse's Love the taste!"-- Ann Pruitt, Director

Order Farrier's Magic Today!

Great hooves provide a solid foundation both for the health and performance of your horse. Farrier's Magic helps ensure horse owners that they are giving their horses the supplementation they need to ensure healthy hooves. Farrier's Magic is available at Smart Pak Equine, Jeffers Equine, ValletVet Supply, Tractor Supply and most retailers you can order conveniently today-- or give us a call and we are happy to help you find a dealer nearest you.



Farrier's Magic Plus hoof supplement bucket of biotin alfalfa pellets for horses
Farrier's Magic Plus hoof supplement bucket of biotin alfalfa pellets for horses

Who develops the Farrier's Magic line?

Farrier's Magic began on a horse farm in Berlin Center, Ohio, at the hands of an entrepreneur with a heart for horses and a background in pharmacology. An avid and well-known harness racer in his time, he tested and perfected liniments, hoof creams, and supplements in his "laboratory" — the barn — and fellow horsemen, breeders, and harness racers came from far and wide to have him work his "Magic." Today Republic Mills, Inc. of Okolona, Ohio carries that heart forward, formulating every product with the same standard of "Excellence in Equine." The full line is developed by an equine pharmacologist with over 40 years of experience.

Farrier's Magic Flex-N-Action equine joint supplement pellets product packaging
Farrier's Magic Flex-N-Action equine joint supplement pellets product packaging

What exactly is Farrier's Magic Plus™?

Farrier's Magic Plus™ is a scientifically developed hoof supplement built around 20 mg of biotin per serving, delivered in a tasty, palatable alfalfa-hay-based pellet that horses readily eat. It provides the nutritional building blocks to support healthy hooves and a shiny coat: the label states it "Helps cracked hooves and weak walls, restores hoof growth and helps hold shoes longer," and "Also provides healthy skin and coat." It is fortified with methionine specifically to aid biotin absorption and to support connective tissue health. The product is made in the USA with domestic and imported ingredients.

Farrier's Magic Flex-N-Action joint supplement timothy hay pellets close up
Farrier's Magic Flex-N-Action joint supplement timothy hay pellets close up

What is in the formula?

The full ingredient list is Alfalfa Meal, Yeast Culture, Lecithin, Gelatin, DL-Methionine, Ascorbic Acid (Vitamin C Supplement), Copper Sulfate, Zinc Oxide, L-Tyrosine, Biotin, Choline Chloride, Inositol, Ethylenediamine Dihydroiodide (Eddi), Bentonite Clay, Water, and Natural and Artificial Flavors. Per serving the supplement supplies roughly 20 mg biotin, 247 mg zinc, 91.9 mg copper, 1289 mg Vitamin C, 487 mg choline, and 0.81 mg iodine. Biotin (vitamin B7) is required for the production of keratin, the main protein that forms a strong, durable hoof structure as well as healthy skin and coat.

Farrier's Magic Flex-N-Action horse joint supplement label and feeding directions
Farrier's Magic Flex-N-Action horse joint supplement label and feeding directions

How do you feed it?

Feeding is simple: add 6 oz per head daily during the loading phase, then reduce to 3 oz per head daily once desired results are achieved. Because hoof grows slowly from the coronary band down, consistent daily feeding over several months is what produces visibly stronger walls and faster, healthier growth. An 11-pound bucket provides roughly a 58-day supply at the 3 oz maintenance rate. The alfalfa-pellet base means most horses accept it readily as a top-dress over normal grain.

What sizes and prices are available?

Farrier's Magic Plus™ is sold in an 11 lb bucket, a 22 lb bucket, and a 50 lb bag, so owners of one horse or a full barn can size to their needs. Through retail partners the 11 lb bucket runs about $59.95, the 22 lb bucket about $97.95, and the 50 lb bag about $295.95, with autoship pricing of roughly $53.96, $88.16, and $266.36 respectively. The supplement is widely accepted and distributed at racetracks, tack shops, catalogue companies, and retail stores across the United States and parts of Canada and Europe.

What else does Farrier's Magic make?

Beyond the Plus hoof supplement, the line includes Flex-N-Action®, a joint supplement fortified with MSM, hyaluronic acid, chondroitin sulfate, and glucosamine HCl in a palatable timothy-hay-based pellet (fed at 1 oz daily, where 1 scoop = 1 ounce). Magic Mineral is an "all-in-one" vitamin and mineral top dress that adds prebiotics and fermentation extracts to support hooves, coat, joint lubricity, feed utilization, circulation, and digestive health (fed at 2–4 oz daily). Together the range lets an owner build a complete nutritional program from one trusted family company.

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The Solution Section (FAQ)
What is Farrier's Magic Plus™ Hoof Supplement?

Per Farrier's Magic: Farrier's Magic Plus™ Hoof Supplement is designed by people who KNOW horses — natural-based products developed by an equine pharmacologist with over 40 years of experience.

Who is Farrier's Magic — and what's the company posture?

Per Farrier's Magic: a family-owned and operated brand that is "hands on" from manufacturing through processing, packaging, and distribution. Per the company: "truly SMALL BUSINESS at its finest."

Farrier's Magic product family includes:

  • Farrier's Magic Plus Hoof
  • Flex-N-Action Joint
  • Magic Mineral Comprehensive Equine
  • Proven PRO:formance
  • Graze-ON Natural Pasture Fertilizer

Note: Farrier's Magic is a proud, audited member of NASC (National Animal Supplement Council).

Why does my horse need biotin?

Per Farrier's Magic: biotin (also known as B7) is required in a horse's diet for the production of Keratin — the main protein that forms a strong, durable hoof structure, healthy coat, and skin.

Beyond visual hoof/coat benefits, biotin supports:

  • Fat metabolism
  • Sugar metabolism
  • Exercise tolerance

Per the company: all horses of all ages benefit from biotin, but a horse with cracked or shelly hooves that struggle to hold shoes properly, or a dull, lackluster coat, could greatly benefit from a biotin supplement.

Isn't there enough biotin in my horse's feed already?

Per Farrier's Magic: your horse is likely NOT getting enough biotin in their feed for multiple reasons:

  • Many feeds are simply not as absorbable as they should be to get the ingredients into the horse's system
  • If the horse is on any antibiotic, the microbes necessary to absorb biotin and other vitamins have been killed off
  • Older horses have an aged gut that often is not capable of absorbing feed nutrients efficiently
How is Farrier's Magic Plus Hoof different from Flex-N-Action — same company?

Per Farrier's Magic: distinct products targeting different equine systems within the same supplement family.

  • Farrier's Magic Plus™ Hoof Supplement — biotin-focused for hoof, keratin, coat, skin
  • Flex-N-Action™ — joint-focused with Glucosamine, Chondroitin, Hyaluronic Acid, MSM
  • Magic Mineral™ — comprehensive vitamin/mineral supplement
  • Proven PRO:formance — performance-targeted
  • Graze-ON™ — pasture fertilizer (not a feed supplement)

Choose based on the specific equine system you want to support.

How do I order Farrier's Magic Plus Hoof Supplement?

Per Farrier's Magic:

Made with pride in the USA. Pricing as quoted is subject to change due to economic factors — confirm current pricing with Farrier's Magic directly when ordering.

What is Farrier's Magic Plus™?
Farrier's Magic Plus™ is a scientifically developed hoof supplement for horses, built around 20 mg of biotin per serving in a palatable alfalfa-hay-based pellet. It provides the nutritional building blocks to support healthy hooves and a shiny coat, helping cracked hooves and weak walls, restoring hoof growth, and helping hold shoes longer.
Who created Farrier's Magic?
The line was developed by an equine pharmacologist with over 40 years of experience. Farrier's Magic began on a horse farm in Berlin Center, Ohio, where the founder — an avid harness racer with a background in pharmacology — tested and perfected liniments, hoof creams, and supplements in his barn 'laboratory.' Republic Mills, Inc. of Okolona, Ohio now keeps the brand alive.
How much biotin is in Farrier's Magic Plus?
Each serving delivers 20 mg of biotin. Biotin, also known as vitamin B7, is required in a horse's diet for the production of keratin, the main protein that forms a strong, durable hoof structure as well as healthy skin and coat.
What are the full ingredients?
The ingredient list is Alfalfa Meal, Yeast Culture, Lecithin, Gelatin, DL-Methionine, Ascorbic Acid (Vitamin C Supplement), Copper Sulfate, Zinc Oxide, L-Tyrosine, Biotin, Choline Chloride, Inositol, Ethylenediamine Dihydroiodide (EDDI), Bentonite Clay, Water, and Natural and Artificial Flavors. The formula is fortified with methionine to aid biotin absorption and support connective tissue.
Why does the formula include methionine?
Methionine (listed as DL-Methionine) is added specifically to aid in biotin absorption and to support connective tissue health. Methionine is a sulfur-bearing amino acid important to keratin formation, so pairing it with biotin helps the horse make the most of the supplement's hoof-building nutrients.
How do I feed Farrier's Magic Plus?
Add 6 oz per head daily during the loading phase, then reduce to 3 oz per head daily once desired results are achieved. The alfalfa-pellet base is highly palatable, so most horses accept it readily as a top-dress over their normal grain.
How long until I see results?
Hoof grows slowly from the coronary band down, so consistent daily feeding over several months is what produces visibly stronger walls and faster, healthier growth. Owners typically begin at the 6 oz loading rate and step down to 3 oz maintenance once they see the improvement they want.
What sizes does Farrier's Magic Plus come in?
It is available in an 11 lb bucket, a 22 lb bucket, and a 50 lb bag, so owners of a single horse or an entire barn can size to their needs. At the 3 oz maintenance rate, an 11 lb bucket provides roughly a 58-day supply.
How much does Farrier's Magic Plus cost?
Through retail partners, the 11 lb bucket runs about $59.95, the 22 lb bucket about $97.95, and the 50 lb bag about $295.95. Autoship pricing is roughly $53.96, $88.16, and $266.36 respectively, reflecting about a 10% discount on recurring orders.
What does the supplement help with besides hooves?
In addition to hoof health, Farrier's Magic Plus also provides healthy skin and coat. The same keratin-building nutrients that strengthen the hoof wall — biotin, methionine, zinc, and copper — also support a shinier, healthier coat.
What other nutrients are in each serving?
Beyond 20 mg of biotin, each serving supplies approximately 247 mg zinc, 91.9 mg copper, 1289 mg Vitamin C, 487 mg choline, and 0.81 mg iodine. These work together to support hoof integrity, connective tissue, and overall coat and skin condition.
Is Farrier's Magic Plus made in the USA?
Yes. Farrier's Magic Plus is made in the USA with domestic and imported ingredients, and is produced by Republic Mills, Inc. of Okolona, Ohio. The brand emphasizes formulating with only quality ingredients and operating with honesty, integrity, and fairness.
What is Flex-N-Action®?
Flex-N-Action® is Farrier's Magic's joint supplement, fortified with MSM, hyaluronic acid, chondroitin sulfate, and glucosamine HCl to support the joints and connective tissue in horses of all ages. It comes as a palatable timothy-hay-based pellet and is fed at 1 oz daily, where 1 scoop equals 1 ounce. It is sold in 2.5 lb and 11 lb sizes.
What is Magic Mineral?
Magic Mineral is an 'all-in-one' vitamin and mineral top dress that includes prebiotics and fermentation extracts (such as active dried yeast, probiotic cultures, yeast culture, and beta glucan) for overall health. It supports hooves, coat, joint lubricity, feed utilization, circulation, digestive health, and immune function, and is fed at 2–4 oz per horse daily.
Can I feed Farrier's Magic Plus with other supplements?
Yes. Many owners build a complete program by pairing the Plus hoof supplement with Flex-N-Action® for joints and Magic Mineral as a daily vitamin-and-mineral base. Because all three come from the same family company, they are designed to fit together in a balanced feeding routine; consult your veterinarian when stacking supplements to avoid duplicating nutrients.
Where can I buy Farrier's Magic products?
Farrier's Magic is widely accepted and distributed at racetracks, tack shops, catalogue companies, and retail stores across the United States and parts of Canada and Europe. You can shop the full line directly at farriersmagic.com, and the products are also carried by major equine retailers and farm-supply chains.
Is the pellet palatable for picky horses?
Yes. Farrier's Magic Plus uses a tasty alfalfa-hay-based pellet specifically chosen for palatability, and Flex-N-Action uses a timothy-hay-based pellet. The hay-based formats mean most horses, including picky eaters, readily accept the supplement when it is top-dressed over their normal feed.
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Ann Pruitt
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