For normal-bout colic, nothing works better — natural, fast, safe!
Fire! In 2006, a wildfire tore through the property in Southern California where Sue and Dan’s (owners of Sierra View Ranch General Store dba I.C.E. Products USA) beloved horses, “Rio" and “Stetson" were boarded. Although thankfully there were no injuries to people or horses, both homes on the property were reduced to ashes. Upon hearing the news of the fire, many of the boarders arrived on scene to try to extinguish spot fires in stalls and paddocks. The firemen were able to protect the barns from a direct hit by the fire, so the stalled horses sheltered in place and escaped injury. Sue and Dan were there and went to work doing what they could to help with the clean-up. In a word, Dan describes the situation as “chaotic”. Additional fires, in years to come, fueled by dry forage and Santa Ana winds made fear of natural disasters a reality in their lives.
Having heard many success stories about this unique product, we purchased it about seven years ago so we'd be prepared in case our own horses began to show signs of colic. In those seven years, it has happened four times and each time, we administered SayWhoa! In about 30 minutes, it was obvious that our horse was feeling much better, and before long was happily grazing again. We have become an Avid spokesperson and user of SAY WHOA and recommend it to ALL our clients with horses!
Note To Horse Owners: While SayWhoa! can take up to two hours, our experience has been that we see improvement and hear gut sounds return within 30 to 45 minutes. Every horse and every situation will be different, of course.
It works-- for a normal colic impaction we have a Huge success rate! Absorbed through the gums, it hydrates the gut and helps to soften impacted manure so that it (and gas) can pass!
• Eliminate waiting for Help • Does not require a vet to administer in their mouth • Easy to Use - Horse Just Swallows. • Proven - Effective • Food Impactions, gas, light sand, spasmodic and diarrhea • Digestive Sounds Return in 10 – 30 min • Eliminate Worry All Natural - Will Do No Harm • Eliminate Shots • Eliminate Nasal Tubing • Eliminate Walking Horse • No Temperature Control – Will not freeze - Keep in feed room or trailer on trips
• Irish Sea Moss • Kelp • Magnesium, Phosphorus, Potassium & Calcium • Peppermint Oil • Vegetable Glycerin & Purified Water • Molasses & Sorbitol -Flavor & Sweetness
Through technology, this is the new way to treat colic. Colic is the #1 killer of horses, because the old convention way to treat colic is not working. Stops Colic is a natural product that “Can Do No Harm” to be given orally; the horse just swallows.
Part 1 - It quickly breaks apart and softens fecal impactions to a semi-liquid state
Part 2 - Draws excess fluid from within the body into the dehydrated bowels where it’s needed. Once proper hydration in the tissues are restored, the bowels begin to function properly once more.
Part 3 - Restores the ionic solution needed by the bowel muscles to regain their motility. In turn, this allows the now semi-liquid impaction to begin to move toward elimination.
Part 4 - Dissipates gas. This deflates the painful distended bowels and stomach tissue. The semi-liquid fecal matter & gas are then passed and the colic is stopped.
Yes-- see our video below!
If your horse is suffering from colic you need Say Whoa. Say Whoa dissolves impacted feed materials safely, effectively, and without trauma to your horse. It is all natural, it can do no harm and tests drug free. Say Whoa is an alternative to using NSAIDS. NSAIDS, such as Banamine and Bute, are not appropriate for treating impaction colic which deals with dehydration. They would only mask the pain which gives a false hope. NSAIDS also relax the smooth muscles which are needed to help move the impaction along the digestive tract.
Note: Say Whoa is different, is that it rehydrates the bowel naturally without drugs, so the impaction is turned into a softened state so it can be eliminated naturally.
Warning: Giving heavy oil may also rupture the bowels during an impaction colic.
Good question. Here is the basic difference:
Normal Bout of Colic- is considered a feed impaction, light sand, gas or spasmodic.
Abnormal Bout of Colic- is considered bowels that are twisted, torsion, knotted, ruptured, excessive sand, gravel, stones, tumors or infected bowels, ulcers or blocked by foreign object (eating plastic bag, etc.). Stops Colic cannot help with these.
Ann Pruitt, InfoHorse.comI have Personally seen "Say Whoa" save 3 different horses suffering from manure impaction colic! One horse was so bad that the vet had already been called for euthanasia. After that call, I was contacted and ran over with 1 single bottle of Say Whoa — administered it to the horse (which was down and almost non-responsive) and before the vet arrived, 1 hour later, the horse was up, passed piles of manure and gas, and was back to normal.
Colic does NO T come with "24-hour notice" — make Sure you have SAY WHOA available in your tack room when colic makes its attack on your horse. Now you can fight back and win over a normal-bout impaction colic!
Colic doesn't come with 24-hour notice — make sure SAY WHOA is in your tack room Before you need it. Call Dan or Sue today and get it on hand.
SayWhoa! is an all-natural oral gel that promotes normal digestive flow and is designed to stop an uncomplicated case of colic in its tracks. It ships as a ready-to-use, pre-filled gel formula you administer the moment you spot a horse in distress, before colic has a chance to escalate. I.C.E. Products USA calls it "what you do first for a horse in distress," and reports it saved their own horses all four times they used it. The product comes in two 60 mL pre-filled oral syringes per package.
SayWhoa!'s ingredients work with the horse's own body through osmosis to help draw fluids back into the intestine, softening the impaction and helping to stimulate bowel movements. The full ingredient list is Calcium, Vitamin D, Phosphorus, Potassium, Magnesium, Peppermint Oil, Irish Sea Moss, Vegetable Glycerin, Purified Water, and Sorbitol. Because the formula is natural and food-grade, there is no withdrawal period and nothing to mask a developing problem. The sweet taste also helps horses accept the dose readily.
SayWhoa! is sold by I.C.E. Products USA, which became an authorized retailer for the colic treatment in 2025. Since 2015 the company has focused on safety and loss prevention with American-made products, and its mailing address is 15115 Rankin Ave., Suite 101, Dunlap, TN 37327. You can reach them at or. The owners came to the product after a barn fire and a string of colic scares convinced them every tack room needs it on the shelf.
To administer, lift your horse's head upward and, with the included open-end syringe, squeeze the gel into the mouth much like a wormer paste, then watch the horse swallow. Gut sounds should begin returning within 30 minutes, with normal digestion typically restored within two hours. If gut sounds have not returned after two hours, you should call your veterinarian immediately, because the situation may be beyond what the product can address.
SayWhoa! is built for uncomplicated impaction colic and the stress-triggered episodes caused by weather changes, a new feed, hard riding, trailering, and showing. It is NOT effective for, and should never be relied on for, bowels that are twisted, in torsion, knotted, ruptured, blocked by objects, packed with excessive sand, gravel, stones or tumors, in heavy spasm, or infected. Those are surgical emergencies that require a veterinarian. Treat SayWhoa! as your immediate first response and a bridge to professional care, not a replacement for it.
SayWhoa! is priced at $84. 99 per package, and I. C. E. Products USA has offered the promo code Stopcolic for a discount at checkout. The gel carries a five-year shelf life and stores best around 70°F, though temperature fluctuations do not affect its potency, making it practical to keep in the trailer, barn, or tack room year-round. You can order directly from the product page at iceproducts. net or by phone, and the company recommends keeping it on hand before you ever need it, since colic rarely waits for a convenient hour.
Per Sierra View Ranch / I.C.E. Products USA: SAY WHOA is the company's colic-impaction product; the canonical I.C.E. Products USA listing covers the full vendor portfolio. Per the company: "Nothing works better at helping your horse with a manure impaction (normal bout of colic) than SAY WHOA."
Per Sierra View Ranch / I.C.E. Products USA: Sue and Dan own Sierra View Ranch General Store dba I.C.E. Products USA. Per the company: their Southern California property survived a 2006 wildfire that destroyed both homes; the barns and stalled horses (Rio + Stetson) sheltered in place. Subsequent fires fueled by Santa Ana winds made fear of natural disasters a constant reality.
Per I.C.E. Products: "Having heard many success stories about this unique product, we purchased it about seven years ago so we'd be prepared in case our own horses began to show signs of colic. In those seven years, it has happened four times and each time, we administered SayWhoa."
Per the company: in about 30 minutes, it was obvious that our horse was feeling much better, and before long was happily grazing again.
Per I.C.E. Products: absorbed through the gums, it hydrates the gut and helps soften impacted manure so it (and gas) can pass.
For normal colic impaction: HUGE success rate. Per the company: while it can take up to two hours, experience has been to see improvement and hear gut sounds return within 30 to 45 minutes. Every horse and situation differs.
Per I.C.E. Products: keep on hand before colic strikes — by the time you have signs, you don't want to be ordering. Especially valuable for horse properties in remote areas where vet response is delayed.
Per Sierra View Ranch / I.C.E. Products USA: email [email protected], website https://www.iceproducts.net. Pricing as quoted is subject to change.
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