Helping Horse Owners Make Informed Decisions
Horse Fence Direct, LLC Horse Fence Direct is your source for horse — Fencing (Your source for horse fencing — high tensile wire, flexible rail, electric, and…)

Horse Fence Direct, LLC Horse Fence Direct is your source for horse

Your source for horse fencing — high tensile wire, flexible rail, electric, and complete electric fence systems.

Need horse fencing in high-tensile, flexible rail, or electric from a 4-H family business?

Reviewed by Ann Pruitt, InfoHorse.com · Updated May 2026
HFD Braid electric horse fence rope shown in both black and white colors
HFD Braid electric horse fence rope shown in both black and white colors
Horse Fence Direct, LLC
Horse Fence Direct is your source for horse fencing with a wide range of fence products including high tensile wire fence, flexible rail fencing, electric fencing and electric fence systems. Their knowledgeable staff is ready to help you!

About HORSE FENCE DIRECT— We Know Horses!
Horse Fence Direct™ is a small family owned business that has been in the equine world for decades that started with a love for horses and competing in 4-H and local show circuits to opening an Equine Rescue, Rehabilitation and Sanctuary Facility in Ohio, The Healing Barn. Nancy is known as our healer and is the one who spends most of her days in the barn with our herd rehabbing and healing. Corri, our trainer and manager, helps rehab and train the herd utilizing both her Equine Science and Equine Business Management Degrees from the University of Findlay is who you will get most days managing the phones. Connie, our design and installation expert who also has her own farm and small herd, is available to help you plan your project. And lastly, Allen, our installation and troubleshoot expert who maintains our fences on our farm, but is also widely knowledgeable in fencing and installation helping our customers complete their DIY fencing projects as needed.

What Sets HORSE FENCE DIRECT™ Apart from Other Electric Fence Companies?

Horse Fence Direct™ prides itself on great customer service! As a small family owned business we want to be sure you feel supported through your entire experience with us. We offer individual quotes to ensure you will have everything you need to complete your project in one order and phone installation assistance or troubleshooting as needed. We want to earn your business for a lifetime, so you can depend on us to be there for you— every step of the way.




HFD Braid electric horse fence rope shown in both black and white colors
HFD Braid electric horse fence rope shown in both black and white colors

What kind of horse fencing does Horse Fence Direct sell?

Horse Fence Direct is a family-owned specialist that has served customers for over 15 years, focused entirely on safer horse fencing built for do-it-yourself installation. The catalog spans coated-wire flexible rail, braided electric rope, monofilament strand fence, electric fence chargers, posts and the full slate of accessories. Brand lines carried include Centaur®, CenFlex®, Centaur® HTP®, Hot-Rail, PolyPlus HTP, White Lightning, ElectroBraid™, Bayco® Finish-Line and Gallagher. You can reach their fence professionals.

CenFlex flexible rail horse fence installed on wood posts
CenFlex flexible rail horse fence installed on wood posts

How does CenFlex flexible rail fence work?

CenFlex® HTP® is a 5″ fence rail built from three 12.5-gauge galvanized high-tensile steel wires embedded in a tough HTP® Polymer coating, giving a 5″ total rail width on a 660′ roll. Because each rail installs in one continuous length, an impact is absorbed along the entire run of fence rather than at a single point, so it flexes instead of breaking. The company states it "installs faster than wood and rigid PVC and will never splinter, rust, rot or crack." Each strand carries 4050 lbs of breaking strength and a 20-year limited warranty, at roughly $0.75 per foot plus accessories.

Centaur HTP 5-inch white horse fence rail with board-fence look
Centaur HTP 5-inch white horse fence rail with board-fence look

What makes Centaur HTP rail different from board fence?

Centaur® HTP® delivers the traditional look of board fence without the high maintenance costs, created from a blend of virgin polymers embedded with three strands of 12.5-gauge wire in a 5″ rail. It shares the 4050 lbs breaking strength of the CenFlex line but steps up to a 30-year warranty. Centaur 5″ HTP rail runs $354.00 to $663.00, and the full accessory system is stocked, including the Spinning Jenny at $315.00, the Two-Way Barrel Tensioner at $110.00 and post insulators at $9.50 per 25-pack.

Bayco Finish-Line monofilament horse fence spool in black
Bayco Finish-Line monofilament horse fence spool in black

Why is ElectroBraid both a fence and a deterrent?

ElectroBraid™ is a permanent electric fence designed especially for horses that acts as both a physical barrier and a psychological deterrent. It is built from high-grade polyester rope — the same fiber used in automotive seat belts and parachute harnesses — with a double helix of copper wire conductors braided into the outer jacket, in white, black or speckled colors at ¼ inch diameter. The rope has a 1,300 lb break strength to absorb a galloping horse, while an extremely low-amperage shock for 3/10,000 of a second, once a second, teaches the horse to respect the line. Copper is chosen because it is 70 times more conductive than steel, and The Braid™ costs 16 to 18 cents a foot.

Is Finish-Line a no-maintenance, no-wire option?
Bayco® Finish-Line is the original and only warranted horse fence of its kind, a monofilament strand fence that contains no wire and is built with UV inhibitors so it will not lose its tension, making it virtually maintenance free. Each strand carries 1250 lbs of breaking strength. The FinishLine Horse Fence 2000ft Spool is priced at $474.00 and comes in black or white.

How do you order and what does shipping cost?

Horse Fence Direct sells direct to DIY horse owners and encourages buyers to call to talk through their specific fencing requirements with an experienced fence professional. Featured items include the HFD Braid 1000 ft Roll at $195.00, the New Zealander Corner Kit at $230.00–$256.00, and KleerFlex Doors from $126.00–$594.00. Shipping varies by volume and location — if the quoted rate exceeds the actual cost, the difference is refunded, and if actual costs run higher than the quote, you are contacted before the order is processed.
Share This Solution
The Solution Section (FAQ)
What kinds of horse fence does Horse Fence Direct sell?

Horse Fence Direct, LLC sells a wide range of fence products including high-tensile wire fence, flexible rail fencing, electric fencing, and electric-fence systems. Their site copy positions them as a single source for fencing needs.

Who runs Horse Fence Direct?

Horse Fence Direct is a small family-owned business with deep equine experience — they also operate The Healing Barn, an Equine Rescue, Rehabilitation and Sanctuary Facility in Ohio. The team includes Nancy (rehab/healing), Corri (trainer/manager, University of Findlay degrees), Connie (design/installation), and Allen (installation/troubleshoot).

What sets Horse Fence Direct apart from other electric-fence sellers?

The company highlights customer service as their differentiator — being a small family-owned business means direct, knowledgeable interaction. They install and troubleshoot fences on their own farm, so the staff has hands-on experience with what they're selling.

Can Horse Fence Direct help me plan a DIY fencing project?

Yes — Connie, the design and installation expert, is available to help you plan your project, and Allen handles installation troubleshooting for DIY customers as needed. Their team supports the planning-through-build cycle.

What's Horse Fence Direct's connection to equine rescue?

The owners run The Healing Barn, an Equine Rescue, Rehabilitation and Sanctuary Facility in Ohio, alongside the fencing business. Their work with rescue and rehab horses gives them direct insight into what fencing solutions actually work for horses.

Who is Horse Fence Direct?
Horse Fence Direct, LLC is a small family-owned business that has been in the equine industry for over 15 years, specializing in safer horse fencing. They sell a wide range of fence products directly to horse owners, with a focus on do-it-yourself installation. Their knowledgeable staff helps customers choose the right system for their property at 1-800-478-0099.
What types of horse fence does Horse Fence Direct carry?
They stock high tensile wire fence, flexible rail fencing, coated wire, braided electric rope, monofilament strand fence, electric fence systems and chargers, posts and accessories. Brand lines include Centaur®, CenFlex®, Centaur® HTP®, Hot-Rail, PolyPlus HTP, White Lightning, ElectroBraid™, Bayco® Finish-Line and Gallagher. This gives owners both electric and non-electric options across a range of budgets.
What is CenFlex fence made of?
CenFlex® HTP® is a 5″ fence rail using three 12.5-gauge galvanized high-tensile steel wires embedded in a tough HTP® Polymer coating. It comes on a 660′ roll and is designed to install faster than wood and rigid PVC. The company says it will never splinter, rust, rot or crack.
How strong is CenFlex and how long is it warranted?
CenFlex 5″ flexible rail has a breaking strength of 4050 lbs per rail and carries a 20-year limited warranty. Because each rail installs in one continuous length, an impact is absorbed by the entire length of the fence instead of concentrating at a single point. CenFlex 5″ Flexible Rail is priced at $330.00 to $550.00, roughly $0.75 per foot plus accessories.
How is Centaur HTP different from CenFlex?
Centaur® HTP® is created from a blend of virgin polymers embedded with three strands of 12.5-gauge wire and gives the traditional look of board fence without the high maintenance costs. Like CenFlex it is a 5″ rail with 4050 lbs of breaking strength, but it steps up to a 30-year warranty. Centaur HTP rail is priced from $354.00 to $663.00.
What post spacing is recommended for flexible rail fence?
Horse Fence Direct recommends post spacing at 8′, 10′ or 12′ intervals for flexible rail. The continuous-length rail design lets the fence flex and absorb impact between posts. Their staff can advise on the right spacing for your terrain and herd.
What is ElectroBraid and how does it work?
ElectroBraid™ is a permanent electric fence designed especially for horses that works as both a physical barrier and a psychological deterrent. It delivers an extremely low-amperage shock for 3/10,000 of a second, once a second, so that once a horse receives a painful shock it will not go near the fence again. The rope itself has a 1,300 lb break strength and is resilient enough to absorb the impact of a galloping horse without breaking.
What is ElectroBraid rope made of?
ElectroBraid is made from high-grade polyester rope — the same fiber used in automotive seat belts and parachute harnesses — with a double helix of copper wire conductors braided into the outer jacket. Each strand is ¼ inch in diameter and is available in white, black or speckled colors. Copper is used because it is 70 times more conductive than steel, the same reason telephone and power companies use only copper wiring.
How much does ElectroBraid cost per foot?
According to Horse Fence Direct, The Braid™ costs 16 to 18 cents a foot, approximately $0.17 per foot. That makes the conductor rope an affordable choice for fencing large pastures and perimeters. Energizers, posts and accessories are sold separately.
What is Bayco Finish-Line fence?
Bayco® Finish-Line is described as the original and only warranted horse fence of its kind. It is a monofilament strand fence that contains no wire and is built with UV inhibitors so it will not lose its tension, which makes it virtually maintenance free. Each strand has 1250 lbs of breaking strength.
How much is Finish-Line fence and what colors are available?
The FinishLine Horse Fence 2000ft Spool is priced at $474.00 and is offered in black and white. Because it contains no wire and resists losing tension, it is positioned as a low-maintenance, long-life option. It is one of the non-electric fence choices in the catalog.
Does Horse Fence Direct sell fence posts and accessories?
Yes. They carry T-Post (including Timeless T-Post), Fiberglass Post, Mule Post, Portable and Sure Fit post systems, plus insulators, tensioners, corner kits, splice buckles, brackets and fence tools. Centaur accessories include the Spinning Jenny at $315.00, the Two-Way Barrel Tensioner at $110.00, the One-Way Barrel Tensioner at $45.00 and post insulators at $9.50 per 25-pack. A New Zealander Corner Kit runs $230.00 to $256.00.
What is HFD Braid?
HFD Braid is Horse Fence Direct's own braided electric rope line, available in multiple colors. A featured HFD Braid 1000 ft Roll is priced at $195.00. It works on the same electric-fence principle of acting as both a visible barrier and a shock deterrent.
What are KleerFlex Doors?
KleerFlex Doors are flexible door flaps stocked by Horse Fence Direct for barn and stall openings, priced from $126.00 to $594.00 depending on size. They let horses and people pass while helping keep out wind, weather and pests. They are part of the company's broader equine supply offering alongside fencing.
Is Horse Fence Direct fence good for DIY installation?
Yes — the company's products are specifically designed for do-it-yourself projects, and they offer consultations with experienced fence professionals to help plan your layout. Continuous-length flexible rail and braided rope systems are engineered to be installed faster than wood or rigid PVC. Call 1-800-478-0099 to discuss your specific fencing requirements before you order.
How is shipping calculated?
Shipping costs vary by volume and location. If the quoted shipping rate exceeds the actual cost, Horse Fence Direct issues a refund for the difference; if actual costs exceed the quote, they contact the customer before processing the order. This keeps freight charges fair on the heavy, bulky rolls of fence.
How do I contact Horse Fence Direct?
You can reach Horse Fence Direct by phone at 1-800-478-0099 or shop online at horsefencedirect.com. Their knowledgeable staff is ready to help match the right fence type — electric, flexible rail, coated wire or monofilament — to your horses and property. They have served customers in the equine industry for over 15 years.

Contact Horse Fence Direct, LLC Horse Fence Direct is your source for horse

Call Website Email
Ann Pruitt
Contact Ann Pruitt
InfoHorse.com