✓Reviewed by Ann Pruitt, InfoHorse.com·Updated June 2026
I.C.E. Products USA - Image 2 on InfoHorse.com
BE Prepared • BE Reunited • Peace OF Mind IS Priceless. E. Products USA! Fire! E. Products USA ) beloved horses, “Rio" and “Stetson" were boarded. Although thankfully there were no injuries to people or horses, both homes on the property were reduced to ashes. Upon hearing the news of the fire, many of the boarders arrived on scene to try to extinguish spot fires in stalls and paddocks.
I.C.E. Products USA I.C.E.(In Case of Emergency) Products USA ensures you, or others, can identify your horse, when disaster strikes, or your horse breaks free on the trail! Takes moments to attach- super affordable and secure.
BE Prepared • BE Reunited • Peace OF Mind IS Priceless
About Sierra View Ranch General Store, LLC, dba I.C.E. Products USA!
Fire! In 2006, a wildfire tore through the property in Southern California where Sue and Dan’s (owners of Sierra View Ranch General Store dba I.C.E. Products USA) beloved horses, “Rio" and “Stetson" were boarded. Although thankfully there were no injuries to people or horses, both homes on the property were reduced to ashes. Upon hearing the news of the fire, many of the boarders arrived on scene to try to extinguish spot fires in stalls and paddocks. The firemen were able to protect the barns from a direct hit by the fire, so the stalled horses sheltered in place and escaped injury.Sue and Dan were there and went to work doing what they could to help with the clean-up. In a word, Dan describes the situation as “chaotic”. Additional fires, in years to come, fueled by dry forage and Santa Ana winds made fear of natural disasters a reality in their lives.
When Natural Disaster Strikes, Are You Prepared?
Fire, Flood, Hurricane, Tornado, or earthquake— they are a reality for everyone but especially challenging for horse owners. You never know exactly when or where they will strike. Sometimes (like in the case of Hurricanes) you'll have some advance notice so you can haul your horse to safety, but what happens when you have NO Notice and disaster is Imminent? No one wants to open up that gate and turn horses loose— no one––but sometimes, it is the Only choice you can make to save their lives. How can you get them back again, and what time do you have when seconds count? With I.C.E. Products USA's ManeStay™ you have a product that is durable and dependable, clips on in 2-3 seconds and can provide owner and horse information to the first responder. ManeStay™ was designed to be safe for the horse faced with wildfire. Read the FAQ page atIceProducts.netfor all the details. Get your cell phone to ring when your horse has been found so you can be reunited without delay.
"strict-origin-when-cross-origin"
Think You Are Safe at a Show or Barrel Race?
We’ve all seen a horse get loose at shows and barrel races! Perhaps they were taking off the bridle to put on the halter and the horse takes off, perhaps the horse gets loose from being tied at the trailer. Maybe someone didn’t latch the gate well enough on their show stall…whatever the situation, it will be important for that horse to have identification on! Make Sure your horse is wearing identification from I.C.E. Products USA before you leave for the show! It will be additional peace of mind and security for your horse!
In 2015I.C.E. Products USAgot its start, fueled by the events of that day in 2006. Sue and Dan recognized the need for horse owners to have a tool to quickly put ID on their animals when faced with imminent disaster (wildfire, hurricane, tornado or flood). The first product manufactured was the I.C.E. Halter (in both a standard and breakaway style, with a sewn-on I.C.E. form). Soon after came I.C.E. Clip-on, with trail riders in mind, and lovingly referred to as "portable peace of mind" since it can be clipped to the saddle, halter, breast collar, saddle bag or to the rider's belt loop.
ManeStay™ … Peace of Mind For Horse Owners!
In 2016, after a year of intense research and many conversations with veterinarians, barn owners and large animal rescue personnel, the firstManeStay™ prototype was created and put to the test in a variety of situations. ManeStay™ can be secured to Unbraided hair in literally three seconds, and its I.C.E. form keeps the user's info private until needed behind Velcro® closures. When completed with an ultra fine point Sharpie® brand marker, the user's info is permanent and waterproof. ManeStay provides peace of mind to the horse owner and gives the horse the advantage of being easily identifiable. Every I.C.E. Products USA I.C.E. form is Calfire rated and the user's information is permanent and waterproof when written with an ultra fine point Sharpie®. $25
Note: In conversations with large animal rescue personnel and first responders, Sue and Dan learned that in a field of evacuated horses, those wearing visible ID will be the first to be processed and returned to their families. Feeding evacuated horses is costly and requires many volunteers. They're going to quickly process those horses who are easily identifiable.
Looking For ID You Can Braid Into the Mane Or Upper Tail?
I.C.E. UltraLiteis your answer! Developed in 2017 and weighing in at less than three-quarters of an ounce, UltraLite's aluminum carabiner hooks through a mane braid and can be left in place long term (such as during the area's season of natural disasters). As with all of the other I.C.E. gear, it provides the first responder with a visible form of identification so that you can be reunited with your horse as fast as possible! UltraLite is ideal for riding, camping, transport and turnout, in addition to natural disaster preparation. 5C OLORSto choose from!$19
Don’t Want a ‘clip on’ product? I.C.E.Halteris the Answer!
I.C.E. Products USA offers 3 unique versions of it's Halter with sewn-on I.C.E. form. These halters are the ultimate in identification! Take a look at these beautifully designed, made-to-order Halters available in 16 colors. Only $36-48
I.C.E. Trail Halter:Designed for use under the bridle, the I.C.E. Trail Halter is made of 3/4" nylon, making it far less bulky than a standard 1" nylon halter. With its tie ring, the I.C.E. Trail Halter enables the rider to lead or tie the bridled horse/mule at the trailer or out on the trail. Note: Using the I.C.E. Trail Halterby itself(without a bridle over it) is not recommended for tying an unsupervised animal as it could possibly come off over his ears. Padded adjustable noseband in standard. Horse size $36 and "Large Horse” Sizes :$44
I.C.E. Halter:Made of 3/4" nylon, soit's slender enough to fit nicely under the bridle.The I.C.E. Halter has triple-ply cheeks and a double-ply poll strap. The rolled throat latch has a snap, and the PVC-padded noseband is adjustable with a buckle. Available in 6 sizes:$42
I.C.E. Breakaway Halter:Made of 3/4" nylon. Triple-ply cheeks, rolled throat latch with snap, double-ply nylon non-adjustable noseband. Leather poll strap makes this the perfect halter for the pastured horse since it will break if the halter gets caught, saving the horse from injury. Your horse can keep your contact info on him at ALL times. Leather poll strap adjusts at both sides. Available in 5 sizes. With or without padded noseband:$48
Make Sure YOU are Prepared with I.C.E. Identification Products Today!
I.C.E. Products USAhas made it possible for every horse owner to have an affordable, highly effective way, to ensure that your horse can be identified in the case of disaster or accident. Keep in mind, too, that this ID gear will help you get needed assistance by making your contact details known to a first responder. These amazing identification products make great and affordable gifts for your friends and family too! Enjoy the peace of mind that I.C.E. Products gear can bring to a chaotic and upsetting situation by getting your cell phone to ring when your horse has been found. Order Today!!
BE Prepared • BE Reunited • Peace OF Mind IS Priceless
BE Prepared • BE Reunited • Peace OF Mind IS Priceless
Horse wearing the I.C.E. ManeStay emergency identification clip on its mane
What does I.C.E. Products USA actually make?
I.C.E. Products USA manufactures fast, durable, American-made identification gear that attaches highly visible emergency contact information directly to your horse, mule, donkey, or dog. The lineup spans the flagship ManeStay clip, the lightweight I.C.E. UltraLite, the I.C.E. Clip-on, the I.C.E. Halter and Halter ID, the I.C.E. Breakaway Halter, the I.C.E. Trail Caveson, and the I.C.E. Collar ID for Dogs. The guiding promise runs across everything: Be Prepared, Be Reunited, Peace of Mind is Priceless.
I.C.E. ManeStay polycarbonate emergency horse ID clip product photo
Who makes I.C.E. Products USA?
The company is family-owned, located in Dunlap, Tennessee, and every product is proudly American made. Founders Sue and Dan launched I.C.E. Products USA in 2015 after a 2006 fire tore through the boarding facility where their horses Rio and Stetson were kept. No animals or people were lost, but both homes on the property burned to the ground, and the founders began years of research into how to keep visible ID secured to each horse at home, at the stable, on the trail, or in a disaster.
I.C.E. UltraLite lightweight aluminum carabiner horse ID tag
What is the ManeStay and how does it work?
ManeStay is the only fast, safe, dependable way to attach visible emergency contact information directly to the mane or tail in literally three seconds. It is molded from polycarbonate, the same material used in NFL-caliber helmets, with a stainless steel connector ring and a compression spring that applies 40 lbs of pressure on the hair once the characteristic "U" bend is achieved. It measures 8.75 inches, weighs just 1.7 ounces, and carries an "I.C.E. In Case of Emergency" form for your contact details. ManeStay is priced at $25.00.
I.C.E. UltraLite in red high-visibility color for braided horse mane
Are these products fire and water resistant?
Yes, and the engineering is deliberate. The ManeStay nylon strap melts at 419 to 430 degrees and its polycarbonate body at 520 degrees; because mane and tail hair becomes fuel at those temperatures, ManeStay drops to the ground first rather than holding flame against the hide. The I.C.E. UltraLite releases from the braid before its nylon melts, since horse mane and tail hair begins to disintegrate at 370 degrees. Information stays 100% waterproof when written with a Sharpie brand ultra fine point permanent marker, which the company sells alongside the products for $1.65.
Which I.C.E. product is right for the trail versus an evacuation?
ManeStay is an emergency tool meant to live in your go-bag, tack trunk, or on the stall door for instant use during wildfire, hurricane, tornado, or flood. The I.C.E. UltraLite, inspired by competitive trail riders, weighs less than 3/4 ounce, clips through a mane braid on an aluminum carabiner so it hangs free of the hide, and is built for longer-term wear through a ride weekend or an entire fire or flood season. It comes in five high-visibility colors, Red, Bright Yellow, Hot Orange, Hot Pink, and Lime, and is priced at $19.00. For dogs, the I.C.E. Collar ID weighs just 4 grams (Medium) or 6 grams (Large).
How do you buy I.C.E. Products USA gear?
Products are sold directly at iceproducts.net and the Take the Lead Store, with the ManeStay also stocked on Amazon. The company is reachable at or and ships from 15115 Rankin Ave., Suite 101, Dunlap, TN 37327. A one-year return and replacement policy backs the gear (excluding custom items, SayWhoa!, StallBlaster, and soaps), and when your contact details change you can simply request a weatherproof replacement label rather than buying a whole new unit.
Per Sierra View Ranch General Store, LLC: in 2006, a wildfire tore through the Southern California property where Sue and Dan's beloved horses, "Rio" and "Stetson," were boarded. Thankfully no human or horse injuries — but both homes on the property were reduced to ashes. The firemen protected the barns from a direct hit; the stalled horses sheltered in place. Dan describes the situation in one word: "chaotic." Additional fires in the years to come, fueled by dry forage and Santa Ana winds, made fear of natural disasters a reality in their lives. In 2015 I.C.E. Products USA launched, fueled by that 2006 day. Sue and Dan recognized the need for horse owners to have a tool to quickly put ID on their animals when faced with imminent disaster (wildfire, hurricane, tornado, or flood).
When natural disaster strikes, what's the actual problem I.C.E. solves?
Per I.C.E. Products: fire, flood, hurricane, tornado, earthquake — all reality for horse owners. Sometimes (hurricanes) you have advance notice; sometimes seconds count and disaster is imminent. No one wants to open the gate and turn horses loose — but sometimes it's the only choice to save their lives. The question becomes: how do you get them back, and how fast? Per conversations Sue and Dan had with large-animal rescue personnel and first responders: in a field of evacuated horses, those wearing visible ID will be the first to be processed and returned to their families. Feeding evacuated horses is costly and requires many volunteers — rescue teams quickly process the horses who are easily identifiable. ID is the difference between same-day reunion and weeks of fostering chaos.
What is the ManeStay™ — the flagship product?
Per I.C.E. Products, ManeStay™ launched in 2016 after a year of intense research and many conversations with veterinarians, barn owners, and large-animal rescue personnel. Designed to be safe for the horse faced with wildfire. Key specs: secures to unbraided hair in literally three seconds; the I.C.E. form keeps the user's info private until needed (behind Velcro® closures); when completed with an ultra-fine-point Sharpie® brand marker, the user's info is permanent and waterproof. Every I.C.E. form is Calfire rated. Price as listed: $25. Pricing as quoted is subject to change due to economic factors — confirm current pricing with I.C.E. directly.
What about identification I can braid into the mane or tail long-term?
Per I.C.E. Products, the I.C.E. UltraLite launched in 2017, weighing in at less than three-quarters of an ounce. The aluminum carabiner hooks through a mane braid and can be left in place long term — such as during the area's season of natural disasters. UltraLite is ideal for riding, camping, transport, and turnout in addition to natural-disaster preparation. 5 colors to choose from. Price as listed: $19. Pricing as quoted is subject to change due to economic factors — confirm current pricing with I.C.E. directly.
What if I want a portable ID that clips to my saddle or belt?
Per I.C.E. Products, the I.C.E. Clip-on is portable peace of mind. Designed to attach to the saddle, halter, breast collar, saddle bag — or to the rider's belt loop. If you're separated from your horse on the trail, the Clip-on helps a finder reunite you. The company suggests putting one on your horse and another on your own belt loop — that way if you need medical assistance, your riding buddy can call your emergency contact (spouse, doctor) using the info on the Clip-on you're wearing. 11 colors to choose from. Price as listed: $19. Pricing as quoted is subject to change due to economic factors — confirm current pricing with I.C.E. directly.
Don't want a clip-on — do you make ID halters?
Per I.C.E. Products, three halter versions, all with sewn-on I.C.E. form, made-to-order in 16 colors:
I.C.E. Trail Halter — designed for use UNDER the bridle. Made of 3/4" nylon, less bulky than standard 1" nylon. Tie ring enables leading or tying the bridled horse/mule. Padded adjustable noseband standard. Note: not recommended for tying an unsupervised animal by itself (without a bridle over it) — could possibly come off over the ears. Horse size $36, Large Horse $44.
I.C.E. Halter — 3/4" nylon, triple-ply cheeks, double-ply poll strap, rolled throat latch with snap, PVC-padded adjustable buckle noseband. Available in 6 sizes: $42.
I.C.E. Breakaway Halter — 3/4" nylon, triple-ply cheeks, rolled throat latch with snap, double-ply non-adjustable noseband. Leather poll strap breaks if the halter gets caught — perfect for the pastured horse who keeps contact info on at ALL times without injury risk. Adjusts at both sides. 5 sizes, with or without padded noseband: $48.
Pricing as quoted is subject to change due to economic factors and material costs — confirm current pricing with I.C.E. directly.
How does I.C.E. help on the trail or at a show — not just disasters?
Per I.C.E. Products, the unexpected happens beyond natural disasters. On the trail: a horse spooks at a deer or rabbit; bolts as you try to remount; rears at a snake on the trail and you're thrown. Off goes your horse. With ID clipped to the saddle (Clip-on) or horse's mane (UltraLite), whoever finds your horse can give you a call. At a show or barrel race: we've all seen a horse get loose. Maybe taking off the bridle to put on the halter and the horse takes off; maybe getting loose from being tied at the trailer; maybe a show-stall gate that wasn't latched well enough. Identification on the horse turns a chaotic situation into a phone-call-and-reunion situation.
How do I order — and what's the company motto?
I.C.E. Products USA's tagline: BE PREPARED • BE REUNITED • PEACE OF MIND IS PRICELESS. Contact Sierra View Ranch General Store, LLC at:
Address: 15115 Rankin Avenue, Suite 101, Dunlap, Tennessee 37327
The full FAQ on ManeStay safety, the I.C.E. form Calfire-rating details, and ordering specifics are at IceProducts.net. Per the company, these affordable products make great and meaningful gifts for friends and family who ride.
What is I.C.E. Products USA?
I.C.E. Products USA is a family-owned, American-made manufacturer of visible emergency identification gear for horses, mules, donkeys, and dogs. The "I.C.E." stands for "In Case of Emergency," and the company's mission is captured in its slogan: Be Prepared, Be Reunited, Peace of Mind is Priceless. Products are designed to keep contact information securely attached to your animal at home, at the boarding stable, on the trail, or during a natural disaster.
What is the story behind I.C.E. Products USA?
In 2006, a devastating fire swept through the boarding facility where founders Sue and Dan kept their horses, Rio and Stetson. No people or horses were lost, but both homes on the property were reduced to ashes. That experience drove years of research into reliable ways to attach visible ID to each animal, and in 2015 the founders officially began manufacturing I.C.E. Products USA in Dunlap, Tennessee.
What is the ManeStay and how does it work?
ManeStay is the flagship product, a spring-loaded clip that attaches highly visible emergency contact information directly to a horse's mane or tail in just three seconds. It is molded from polycarbonate, the same material used in NFL-caliber helmets, with a stainless steel connector ring and a compression spring that applies 40 lbs of pressure on the hair. It carries an "I.C.E. In Case of Emergency" form so finders or first responders can immediately call your cell phone.
How much does the ManeStay cost?
The ManeStay is priced at $25.00. The company also sells the recommended Sharpie brand ultra fine point marker, used to make the contact information permanent and waterproof, for $1.65. The ManeStay is also available on Amazon.
What are the ManeStay's exact specifications?
The ManeStay has an overall length of 8.75 inches and weighs just 1.7 ounces. Its body is polycarbonate, its connector ring and compression spring are stainless steel, and the spring applies 40 lbs of pressure on the hair once the characteristic "U" bend is achieved during attachment.
Is the ManeStay fire resistant?
Yes. The ManeStay is engineered to fail safe in extreme heat: the nylon strap melts at 419 to 430 degrees and the polycarbonate body melts at 520 degrees. Because mane and tail hair becomes a fuel at those temperatures, the ManeStay drops to the ground first rather than holding flame against the horse's hide, so it does not accelerate fire or injure the animal.
What is the I.C.E. UltraLite and how is it different from the ManeStay?
The I.C.E. UltraLite is a lightweight ID tag that clips through a braided mane on an aluminum carabiner and weighs less than 3/4 ounce. While the ManeStay is an emergency tool kept with your supplies for instant use, the UltraLite is built for longer-term wear, such as a competitive trail ride weekend or an entire fire or flood season. It hangs suspended from the mane rather than flat against the hide and stays secure as long as the braid is intact.
What colors does the I.C.E. UltraLite come in, and how much is it?
The I.C.E. UltraLite is available in five high-visibility colors: Red, Bright Yellow, Hot Orange, Hot Pink, and Lime. It is priced at $19.00 per unit for all colors. The bright colors are chosen to make the ID easy for finders and responders to spot.
Should ManeStay be attached to a braid?
No. The ManeStay should NOT be attached to a braid. It requires flexible, unbraided hair that can be drawn fully inside the body of the clip so the spring achieves its holding "U" bend. For braided manes, the I.C.E. UltraLite is the correct product, since it hooks through a braid with its carabiner.
Is the contact information waterproof?
Yes, the information is 100% waterproof, including the emergency contact form, when written with a Sharpie brand ultra fine point permanent marker. The company specifically recommends that marker to ensure the writing stays permanent and legible through rain, water crossings, and flood conditions. Replacement weatherproof labels are available if your information changes.
What contact information should I write on the ID?
The company recommends including your cell phone number plus a second number that's out of the area, in case local phone service has been compromised during a disaster. Adding an email address and an additional out-of-state contact provides extra backup. The ManeStay form also lets you circle Yes or No to indicate whether the horse is microchipped, which helps responders work efficiently.
Do these products replace a microchip, tattoo, or brand?
No, they complement them. Microchips, tattoos, and brands provide permanent identification, but they require special equipment or knowledge to read and aren't visible at a glance. I.C.E. products add the critical layer of immediate, visible identification so a finder can call your phone right away during an emergency, without waiting to decode a permanent ID.
Can the ManeStay be reused?
Yes, the ManeStay can be used repeatedly. To maintain its holding power, the company advises keeping the tiny teeth in the hook free of dirt and debris so the grip isn't compromised. For extreme conditions like a hurricane, owners can wrap duct tape around the ManeStay body and strap for additional security.
What products are available for trail riders?
For horses that might become separated on the trail, I.C.E. offers several options: the I.C.E. Halter that fits under a bridle, the UltraLite that hooks through a mane braid, the I.C.E. Clip-on that attaches to saddle rings and comes in eleven colors, and the Halter ID that wraps around an existing halter or rope halter. The I.C.E. Trail Caveson and I.C.E. Breakaway Halter with a leather crown round out the trail and turnout lineup.
Does I.C.E. Products USA make identification for dogs?
Yes. The I.C.E. Collar ID for Dogs is a lightweight visible ID that attaches to an existing collar, weighing just 4 grams (0.14 ounce) in Medium and 6 grams (0.21 ounce) in Large, so it is nearly imperceptible to the dog. The company notes that 1 in 3 dogs who become lost never find their way home due to improper identification, which makes everyday visible ID worthwhile.
Where is I.C.E. Products USA located and how do I contact them?
I.C.E. Products USA is family-owned and located in Dunlap, Tennessee, with a mailing address of 15115 Rankin Ave., Suite 101, Dunlap, TN 37327. You can reach the company by phone at 805.231.5305 or 805.816.8759, and follow them on Instagram (@iceproductsusa) and Facebook (ice.products). Products are sold at iceproducts.net and the Take the Lead Store.
What other products does I.C.E. Products USA carry?
Beyond ID gear, the company offers personalized embroidered lead ropes (30 color options) and slip leads, StallBlaster probiotic-based barn ammonia odor destroyer, handmade chemical-free goat milk soaps, and is an authorized retailer of SayWhoa! colic treatment. A one-year return and replacement policy covers most gear, though custom items, SayWhoa!, StallBlaster, and soaps are excluded.
