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equineGenie Looking for Horse Business Management Software that is BEYOND “recor — Services (Looking for Horse Business Management Software that is BEYOND record keeping)

equineGenie Looking for Horse Business Management Software that is BEYOND “recor

Looking for Horse Business Management Software that is BEYOND record keeping? equineGenie is your silent partner.

Running a horse business and need software that handles accounting, care, billing, and customers?

Reviewed by Ann Pruitt, InfoHorse.com · Updated April 2026
equineGenie horse business management software mission and features overview
equineGenie horse business management software mission and features overview
equineGenie
Looking for Horse Business Management Software that is BEYOND “record keeping”? equineGenie is your silent “partner”, your “assistant manager” and your “personal assistant”!

How Does equineGenie Help Me as a Business Owner?

equineGenie is a complete management system that includes your business’s financials and accounting, horse care and management, business operations, purchasing, inventory and payables, and customer care, billing, invoicing and receivables - all integrated in one software program. You have instant access to all the information you need to make better business decisions. You do not need any other software programs. Therefore, you do not need to make multiple entries. equineGenie is the lowest cost of ownership of any horse management solution!

* equineGenie’s chart of accounts is for managing a horse business. Each account can have up to 999 subaccounts. This enables you to track, measure, manage and analyze your business to your the required level of detail. * equineGenie supports both the English and Metric measurement system and your countries financials. * equineGenie enables you to manage multiple departments, each with their individual income statements. This allows you to know which areas in your business need attention or are ready to grow and deserve additional investment. * The purchase of equineGenie includes asktheGenie, a free service. asktheGenie is a stable of horse and business professionals and experts in horse care and management, business, finance and much more! They are readily available to help you analyze your horse business and answer any horse business questions! * equineGenie can be username and password protected. Your business’s security can be setup so that its users can only have access to specific areas within equineGenie. * equineGenie contains expert knowledge that help minimize your data entry and eliminate input errors while increasing your own horse business knowledge. The expert Knowledgebase included in equineGenie is supported with artificial intelligence and software logic that enables predictive modeling, resource optimization and heuristic learning. Your business is operating at maximum efficiently at all times and nothing falls through the crack because the ‘Genie’ never sleeps! * equineGenie includes contact management, appointment tracking and notification, daily logs, calendars, tasks, and automatic reminders. * equineGenie includes more than 500 comprehensive intelligent reports. If you need a particular report that is not already in equineGenie it can be created free of charge. * equineGenie includes comprehensive Horse Care and Management, Stallion and Mare Reproduction, Showing, Training and Lessons * equineGenie manages your horse information, uses and disciplines, department allocations, pedigree, insurance, nutrition and stores additional horse documents, images and videos. * equineGenie assists in maintaining your horses’ health by reminding you when to administer the required preventative care. Preventative care includes a horse’s temperature, weight, height, vaccinations, deworming, dental and farrier work. You can administer and manage vaccinations, deworming and farrier work to your entire herd or the horses in a specific location. * If a horse needs general health care equineGenie tracks and manages a horse’s health care from diagnosis through recovery reminding you when medications or health care tasks need to be administered. equineGenie can store x-rays, medical documents and images, and videos. * Preventative care and general health care on a customer’s horse can be easily charged to the customer’s horse billing log for invoicing. * equineGenie includes a comprehensive stallion and mare reproduction capability enabling you to track and manage your stallions services and your mares complete estrous cycle. Stallion reproduction includes live cover, semen collection, preparation and shipping, and frozen semen preparation, storage, inventory management and shipping. The mare reproduction includes all the activities associated with pre and post breeding including embryo transfer, insemination, foaling date projections, ultrasound image storage, pre and post foaling tracking and management. * Stallion and mare reproduction on a customer’s horse can be easily charged to the customer’s horse billing log for invoicing. * equineGenie schedules shows with reminders when to send in show entries. You can record specific show entries in equineGenie by entering classes, riders and judges. equineGenie tracks and manages show results, placements including times, points and awards, cost, and winnings. You can store show pictures and videos. Show charges on a customer’s horse can be easily charged to the customer’s horse billing log for invoicing. * equineGenie schedules a horse’s training and can include the use of multiple trainers for different training disciplines. Training results are tracked, measured and managed for facility use, trainer cost, horse income and customer billing. You can store training pictures and videos. Training charges on a customer’s horse can be easily charged to the customer’s horse billing log for invoicing. * equineGenie schedules customer riding lessons and can include the use of multiple instructors for different lesson disciplines. Group lessons and customer horses can be included when scheduling lessons. Lesson results are tracked, measured and managed for facility use, instructor cost, lesson horse income and customer billing. You can store lesson pictures and videos. Lesson charges for a customer can be easily charged to the customer’s billing log for invoicing.



equineGenie includes Business Operations Management of Supplier, Purchases, Inventory, Employees, Assets, Vehicles and Equipment

* In any business, but particularly a horse business, it isn’t what you make, it’s what you keep. Missing from horse recordkeeping and accounting systems is the connection between business operations and the expense and income associated with an individual horse, customer, business activity or task, supplier or vendor and labor cost. * equineGenie manages and analyzes your suppliers, supplied items, purchase and inventory. equineGenie manages inventory stocking levels and generates reorder reminders saving you time and misused cash. You can store your receipts for easy recall by date and purchase. * equineGenie manages your vehicles, equipment and capital assets by tracking and analyzing their maintenance , repairs, utilization and utilization cost. equineGenie provides trip logs, fuel usage and cost per mile or kilometer. Vehicles and equipment can be allocated to one or more departments. Maintenance reminders can be scheduled by mileage used or time of use. * equineGenie tracks and manages employee and contractor information, job assignments, work schedules, insurance and expense reports. equineGenie does not do payroll, but does provide for reporting all employee taxes. equineGenie tracks the amount paid to contractors and provides the yearend 1099 information.

equineGenie includes Customer Care and Management, Billing Logs, Invoicing and Receivables, Customer Receipts and Statements

* Timely customer invoicing is important for your business’s cash flow, but the profit from your invoicing is essential to the ongoing financial health of your business. equineGenie tracks, manages and analyzes your customer billing from invoicing through and including your receivables. * equineGenie manages and analyzes your customers, the services and products you provide, and your billing and invoicing. Each billing log entry automatically creates an invoice line item. * equineGenie manages your invoicing history, invoice delinquencies and customer receivables. * equineGenie can provide a receipt for a customer that is not invoiced and statements for customers that are invoiced. * equineGenie tracks and manages the income and expenses on all your customers and their horses. * equineGenie tracks and manages the income associates with your horses you use servicing your customers. * equineGenie supports the management of multiple income generating businesses such as an equestrian center with a tack shop.

equineGenie Has 4 Horse Business Management Solutions With A Price Right For You!

equineGenie Stable ($349US): This Management Solution is for a Horse Boarding or an Equestrian Center Business! It includes: Financial Management; Horse Care and Management; Business Operations; Customer Management and Invoicing.

equineGenie Trainer ($399US): This Management Solution is for a Horse Training and or a Riding Lesson Business! It includes: Financial Management; Horse Care and Management; Horse Training and Riding Lessons; Business Operations; Customer Management and Invoicing.

equineGenie Breeder($449US): This Management Solution is for a Horse Breeding Business! It includes: Financial Management; Horse Care and Management; Stallion and Mare Reproduction; Business Operations; Customer Management and Invoicing.

equineGenie Pro($499US): This Management Solution is for the All-Inclusive Horse Business! It includes: Financial Management; Horse Care and Management; Stallion and Mare Reproduction; Horse Training and Riding Lessons; Business Operations; Customer Management and Invoicing.

clientGenie ($199US): clientGenie puts your equineGenie management solution at your fingertips any time, any place, anywhere in the world! clientGenie provides a managed secure encrypted connection to Your equineGenie System via a wired or wireless local area network (LAN/WAN) or the Internet. Multiple users can be on a clientGenie/equineGenie connection at the same time. Multiple users can be entering information into equineGenie on the same screen at the same time. You are never competing use other users of connection time.

Is It True That There Are NO Additional or Re-Ocurring Charges?

Yes! All equineGenie horse Business Management solutions are a onetime charge.They all include free setup help, unlimited product training, unlimited ongoing support, and software updates. There are no monthly charges or annual fees. We have customers in 26 countries. Our live person support is available 24/7, anywhere in the world!

Will Any Computer With Windows Work?

Yes equineGenie is compatible with Windows 98 through and including Windows 10, 32 and 64 bit. equineGenie will run on any computing device that supports a Windows operating system. This includes desktops, laptops, flip books and tablets. equineGenie will run on any Apple computer that supports Windows using Parallels or VMware Fusion. equineGenie takes up less than 400 Mbytes of disk space including your equineGenie data file.

Call equineGenie Today!
You will wonder how you ever got along without it! equineGenie is the business partner that works for you seven days a week, 24 hours a day and never sleeps. Call today and let us help put the "genie" to work for your business!



equineGenie horse business management software mission and features overview
equineGenie horse business management software mission and features overview

What does equineGenie actually do beyond record keeping?

equineGenie is a complete horse-business management system built on a single principle the founders state plainly: "if you can't measure it, you can't manage it." Rather than storing isolated notes, it links every entry to your finances and operations so that, in their words, "ONE Transaction AND Your Records and financials ARE Updated, Analyzed, Managed AND Reported!" That design eliminates "Double AND Triple Entries - Less Time, Less Mistakes!" The result is a system that thinks horse business management, not just paperwork.

equineGenie by GenieCo Inc horse business management system imagery
equineGenie by GenieCo Inc horse business management system imagery

Who builds equineGenie and where do they operate?

equineGenie is produced by GenieCo, Inc., a developer of intelligent business systems for specialty markets that operates from Ft. Collins, CO, in close proximity to Colorado State University. The product was conceived in 2004 by a team of horse, university, business and software professionals, and GenieCo, Inc. was formally established in 2007 to commercialize it. The company today serves horse businesses across 35 countries worldwide, and you can reach the team at or.

Which parts of a horse operation does the software manage?

The platform spans the full breadth of an equine business through dedicated modules: Horse Care Management, Stallion and Mare Reproduction, Horse Training, Riding Lessons, Horse Showing, Horse Racing, Horse Eventing, Horse Customer Care and Management, Horse Business Operations (Purchasing, Inventory, etc.), and Business Financials. Supporting tools cover Contacts, Calendars, Reminders, Security, Networking, Email and Worldwide Networking. It also includes more than 600 comprehensive intelligent reports plus invoicing, accounts receivable and payable, daily logs, tasks and automatic reminders.

Does equineGenie run on a PC or a Mac?

equineGenie is a Windows PC application and runs the same on a PC or Mac, with the company noting that additional software is required to run on a Mac. Importantly, you do not need any additional software beyond that on the PC side, which the company frames as keeping it "your lowest cost solution and your lowest cost of ownership - period!" The clientGenie companion tool extends the system by enabling remote data entry so staff and clients can feed information into the central records.

Who is equineGenie built for?

It fits horse farms and ranches, equestrian and boarding centers, mare-and-stallion breeding operations, training and lesson businesses, and showing, racing and eventing outfits, including combined operations that do several of these at once. Dr. Jim Heird, PhD of Texas A&M University calls it "The Gold Standard in Horse Business Management!" and Cub Wright of Prairie Oak Ranch in Okotoks, Alberta notes it "has a full accounting system for not only the horse part of your business, but the entire ranch." Colorado Horse Rescue's Rachel Corbman adds that "tracking medical records on each horse has never been easier."

How do you buy equineGenie and what is included?

Editions are priced as a one-time purchase: equineGenie PRO $499 US, equineGenie Breeder $449 US, equineGenie Trainer $399 US, equineGenie Stable $349 US, and the clientGenie add-on $199 US. Every offering includes free unlimited setup help, product training, ongoing support 24/7/365 and software updates, with the company stressing "There are no monthly charges or annual fees." A free trial is available and credit card details are not required to try it; reach GenieCo, Inc. at Box 271924, Ft. Collins, CO 80527 or.

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The Solution Section (FAQ)
What does equineGenie do as a horse-business management system?

equineGenie is described by the maker as "silent partner, assistant manager, and personal assistant" for horse-business owners. It integrates financials and accounting, horse care and management, business operations, purchasing, inventory, payables, and customer billing in one program.

How granular is equineGenie's financial tracking?

equineGenie's chart of accounts is built specifically for managing a horse business. Each account can have up to 999 subaccounts, enabling tracking, measuring, managing, and analyzing your business at any level of detail.

Does equineGenie work outside the U.S.?

Yes. equineGenie supports both English and Metric measurement systems and accommodates your country's financials. The software is designed for international horse businesses, not just U.S. operations.

Can equineGenie handle a horse business with multiple departments?

Yes — equineGenie enables managing multiple departments, each with its individual income statement. This lets a barn or farm see which areas need attention and which are ready to grow with additional investment.

What's included in the purchase of equineGenie beyond the software itself?

The purchase of equineGenie includes asktheGenie, a free help resource for users. The product is positioned as the lowest cost of ownership of any horse-management solution.

What is equineGenie?
equineGenie is a complete horse-business management system that goes beyond simple record keeping. It combines horse care tracking, financials and accounting, customer management, and business operations into one integrated platform so that a single transaction updates, analyzes, manages and reports across your records. It is produced by GenieCo, Inc. of Ft. Collins, CO.
Who makes equineGenie?
equineGenie is developed and sold by GenieCo, Inc., a company that builds intelligent business systems for specialty markets. The product was conceived in 2004 by a team of horse, university, business and software professionals, and GenieCo, Inc. was formally established in 2007. The company operates from Ft. Collins, CO, in close proximity to Colorado State University.
How much does equineGenie cost?
equineGenie is sold as a one-time purchase in several editions: equineGenie PRO is $499 US, equineGenie BREEDER is $449 US, equineGenie TRAINER is $399 US, and equineGenie STABLE is $349 US. The clientGenie remote data-entry companion is $199 US. There are no monthly charges or annual fees.
Are there any monthly or annual subscription fees?
No. equineGenie explicitly states, "There are no monthly charges or annual fees." You pay once for your edition, and every offering includes free unlimited setup help, product training, ongoing support 24/7/365, and software updates at no additional recurring cost.
Is there a free trial of equineGenie?
Yes. equineGenie offers a free trial, and credit card details are not required to try it. This lets you evaluate the software before committing to a purchase. You can contact GenieCo, Inc. at 970.682.2645 or [email protected] to get started.
Does equineGenie work on a Mac?
equineGenie is a Windows PC application that runs the same on a PC or a Mac. To run it on a Mac you will need additional software, as the company notes on its "Why The Genie" page. On a PC, the company states you do not need any additional software.
What kinds of horse businesses is equineGenie designed for?
It is built for horse farms and ranches, equestrian centers, boarding stables, mare and stallion breeding operations, training and lesson businesses, and showing, racing and eventing operations. It also handles combined operations that do several of these activities at once, with dedicated modules for each discipline.
How does equineGenie handle accounting and finances?
equineGenie includes a full business financials and accounting system, with invoicing, accounts receivable and payable, and expense tracking. Cub Wright of Prairie Oak Ranch notes it "has a full accounting system for not only the horse part of your business, but the entire ranch." Because entries are integrated, one transaction updates both your records and your financials, eliminating double and triple entry.
How many reports does equineGenie generate?
equineGenie provides more than 600 comprehensive intelligent reports. These cover horse care, breeding, training, customers, operations and financials, giving owners detailed insight into every part of the business. The reporting reflects the founders' principle that "if you can't measure it, you can't manage it."
What is clientGenie?
clientGenie is a companion tool that enables remote data entry into the equineGenie system, so staff or clients can feed information into your central records from elsewhere. It is priced at $199 US as an add-on to the main equineGenie editions. It extends the core management system rather than replacing it.
Does equineGenie manage breeding operations?
Yes. equineGenie includes a Stallion and Mare Reproduction module, and the BREEDER edition ($449 US) is tailored to breeding operations. It tracks breeding records alongside health histories, vaccinations and performance data, so mare-and-stallion programs are managed within the same integrated system as the rest of the business.
What support does equineGenie provide?
Every equineGenie product includes free unlimited setup help, product training, and ongoing support 24/7/365, plus software updates. The company states its "'live' person support is available 24x7x365, anywhere in the world!" There are no extra charges for this support.
Can equineGenie track horse health and medical records?
Yes. The Horse Care Management module keeps detailed horse records including health histories, vaccinations, breeding records and performance data. Rachel Corbman of Colorado Horse Rescue says, "Thanks to equineGenie, tracking medical records on each horse has never been easier."
Does equineGenie handle lessons, scheduling and reminders?
Yes. It includes Riding Lessons and Horse Training modules along with contacts, calendars, daily logs, tasks and automatic reminders. The scheduling tools let you plan appointments, lessons and training sessions and be reminded of them, keeping day-to-day operations on track.
What do customers say about equineGenie?
Dr. Jim Heird, PhD of Texas A&M University calls it "The GOLD Standard in Horse Business Management!" Brett & Bubba of Crooked River Ranch Horses say it "has been a great addition to our horse business" and is "very helpful in our day to day operations." Tenille Smith of Kyamba Lodge praises it as "so flexible to cover all our business needs."
How do I contact equineGenie or buy it?
You can reach GenieCo, Inc. by phone at 970.682.2645 or by email at [email protected], and the mailing address is Box 271924, Ft. Collins, CO 80527. The website's "Buy Now" page lists the editions, and a free trial is available without requiring credit card details before you purchase.

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Ann Pruitt
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