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Premier Rose' Conditioner by — Tack (Premier Equine Products Premier Rose' Conditioner)

Premier Rose' Conditioner by

Premier Rose' Conditioner by Premier Equine Products Premier Rose' Conditioner

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Reviewed by Ann Pruitt, InfoHorse.com · Updated April 2026
Premier Rose' Conditioner one gallon concentrate bottle for horse coat shine
Premier Rose' Conditioner one gallon concentrate bottle for horse coat shine
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Premier Rose' Conditioner by Premier Equine Products
Premier Rose' Conditioner by Premier Equine Products has been known as the "Barn Secret" for decades. Regular use will help restore the color and shine of your horse's coat!

About Premier Equine Products

Known around the World, by word of mouth.
Premier Equine Products are designed for performance, halter, miniature and draft horses. Absolutely NO silicon! Premier Rose’ Conditioner will never cause slippage of tack or harness. You will love the way it helps to restore your horse’s natural color and brilliance!

Is It True That Premier Equine Products Help Prevent Static Electricity— Which Can Attract Dirt?
YES! By providing an incredible moisture barrier, Premier Rose’ Leave In Conditioner, allows the skin and hair to loose the static electricity that can attract dust and dirt. Premier Rose’ Leave In Conditioner ensures moisture levels that reduce the ability to soak up and set in stains.

Can Premier Rose' Conditioner Help My Horse’s Faded Coat?

Oh yes and this is one thing that truly sets us apart from the crowd. Premier Rose' Conditioner is the product that has been known as the “Barn Secret” for over 35 years. (The beautiful smell always gave it away.) Spray Premier Rose’ Conditioner over the entire body, mane and tail, they can be wet or dry. Brush in. With just pennies per day and in three to five minutes, you can attain the optimum healthy skin and hair you and your horse have always wanted. The hair generally deepens in color, two to three shades. If you use it every day for a week, you will notice a real difference in the brightness of your horse’s color! Only $9.95 Quart Size Ready to Use, 1 quart concentrate makes 11 quarts $21.95

Premier Nature's Clean Shampoo Is The Healthy Choice For Your Horse’s Coat!

Just imagine how your skin would feel if you just rinsed off without using anything to loosen the dirt and salt built up, after a long day. This can host a list of problems for your horse including hot spots, girth itch and fungus.
This gentle, Ph balanced shampoo can boost the energy level by opening the pore structure for the skin to breathe. With the performance horse in mind, Premier Nature's Clean Shampoo was developed and can be used as frequently as needed, even daily. With a hint of pine oil, a natural antiseptic, the balance of the skin, is maintained. Nature's Clean Shampoo along with Premier Rose' Conditioner, discourages rubbing and itching from dry skin… only $16.95 Quart size

Premier White Magic Shampoo Is Also Perfect For Greys, Paints, Buckskins and Palominos!
Tired of stains, faded whites or grey? Tired of purple fingers from other “whitening” shampoos? Never worry again about having their hair, your skin, or your clothes turn purple! Premier White Magic Shampoo causes the hair to "glow" white.
Ph-balanced, this incredible product whitens the white and intensifies colored hair. Premier White Magic can be used on all species when you need it to be done right the first time and only Premier White Magic has been the leading whitening and stain removal shampoo in the horse and livestock industry for over 35 years! $21.95 Quart size
Note: Can be left on for up to an hour for deep stains, absolutely no hint of purple after rinsing. Use Premier Rose' immediately so hair will soak up and close the cutiicle. Stains will remain on surface only.

What Do Horse Owners Say About Premier Equine Products?

I bought the Rose’ Conditioner because my gorgeous, liver chestnut Morgan Mare was “fading” in the Florida sun. I was skeptical- but hopeful. All I can say is “Wow Wow Wow!” After 3 days of using Premier Rose’ Conditioner- she is back to her rich, liver color. It also made her smell Amazing! I am telling all my friends!

Ann Pruitt Director, InfoHorse

Leaves the skin soft and the hair shiny! Rinses easily in cold water. "Nature's Clean is by far the best cleansing shampoo on the market!" We have horses that nearly rubbed their mane and tails off. After a few weeks, their whole attitude changed!

Katherine Martin, Independence, MO.

After seeing what it did for my horses, I tried it on my little terrier, Mitzi. For years she has scratched herself until her skin bleed. The vets had prescribed cortisone and medicated shampoos. Nothing helped until Nature's Clean Shampoo and Rose' Conditioner. Mitzi and I want to Thank YOU!

Donna Smith, Ft. Worth Texas

They glow white with the White Magic Shampoo!

Ross Roark, Trainer of Multiple AQHA and APHA World Champions

When they line up, you can see the difference between the competitors that use Premier White Magic versus those that use the other brands. The Premier prepped hair just blooms with intensity.

J.T.Mitchell, Leading APHA and AQHA Halter Trainer & Judge

Every Horse Can Be Show Ready With Premier Equine Products!

Premier Equine Products just can’t be beat. Used by top trainers, Judges and active people in the horse industry— they offer your horse truly amazing skin and coat care with outstanding results— and our prices are truly amazing. Want to be a dealer? Just call today and tell us about Your horses! We’ll be glad to help you with your order. Make Your horse— a PREMIER horse today!



Premier Rose' Conditioner one gallon concentrate bottle for horse coat shine
Premier Rose' Conditioner one gallon concentrate bottle for horse coat shine

What exactly is the "Barn Secret"?

Premier Rose' Conditioner is a leave-in skin and hair conditioner that has circulated through show barns for decades, passed quietly from one exhibitor to the next by word of mouth. It is a daily, spray-and-brush conditioner for a horse's entire body, mane, and tail, and it carries the signature rose fragrance that gives the line its name. The reason it stayed a "secret" so long is simple: barns that found it rarely wanted their competition to know what was behind their horse's shine.

Premier Rose' Conditioner one quart concentrate leave-in horse hair conditioner
Premier Rose' Conditioner one quart concentrate leave-in horse hair conditioner

Who makes Premier Rose' Conditioner?

The product comes from Premier Equine/Livestock Products, founded in 1988 by Bob Wallace, a multi-generation horseman, cattle rancher, livestock exhibitor, and animal-health distributor. Wallace worked alongside a world-renowned skin and hair scientist to develop safe, natural, cost-effective formulas, refining the first batches on his own family show cattle. The brand is reachable, and the catalog is sold online at premierequineproducts.com.

Premier Rose' Conditioner one quart ready to use spray bottle
Premier Rose' Conditioner one quart ready to use spray bottle
What is in it, and what is deliberately left out?
The formula is built to deliver microscopic moisture deep into the hair shaft, and the company is emphatic that it contains absolutely NO silicon. That matters under tack: because there is no silicone film, the coat does not become slick, so the product will not cause saddle slippage. The companion product, Rose POP Conditioner/Fly Repellent, adds the same conditioning base to a fly-repellent built on 6% pyrethrins and 60% piperonyl butoxide derived from chrysanthemum flowers.

Premier Rose' Conditioner half gallon refill ready to use bottle
Premier Rose' Conditioner half gallon refill ready to use bottle

How does it deepen color and grow tail?

By creating what Premier calls a "moisture lock," Rose' Conditioner builds elasticity within the hair shaft to reduce breakage, eliminates dry skin, and cuts the static electricity that pulls dust and dirt onto the coat. The company documents that colored hair generally deepens two to three shades and that horses have shown three to five inches of tail growth within six months. Because the hair holds its own moisture, it is also less able to soak up and set in stains.

How do you actually use it day to day?

For daily grooming you put about 1 1/2 inches of concentrate in a spray bottle, fill the rest with water, then spray over the body wet or dry and brush in, a routine that takes roughly three to five minutes. For a tangled tail, mix about 5 inches of concentrate with water, saturate, and wrap for 24 hours; for a deep hot-oil treatment, use about 3 inches over the whole body, mane, and tail and wrap with a cotton sheet for 24 hours. The same diluted mixture works on cattle, goats, sheep, and swine, finished with a blower held at a 45-degree angle.

What does it cost and how do you buy it?

Rose' Conditioner is sold in several sizes: the Gallon Concentrate is $74.95 (it makes up to 8 quarts of ready-to-use product, about $3.75 per quart), the 1 Quart Concentrate is $29.95, the 1 Quart Ready to Use is $13.95, and the 1/2 Gallon Refill Ready to Use is $25.95. The fly-repellent Rose POP runs $69.95 for the 1 Quart Concentrate, $29.95 ready-to-use by the quart, and $48.95 for the 1/2 gallon. Orders ship from premierequineproducts.com, where the brand also offers White Magic, Nature's Clean, the 100% Rice Root Brush, and Welcome and Summer bundle packs.

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The Solution Section (FAQ)
What is Premier Rose' Conditioner?
Premier Rose' Conditioner is a leave-in coat conditioner from Premier Equine Products that has been known as the "Barn Secret" for over 35 years. Regular use helps restore the color and shine of your horse's coat, and the hair generally deepens two to three shades in color. It is made for performance, halter, miniature, and draft horses.
Will the conditioner make tack or harness slip?
No. Premier Rose' Conditioner contains absolutely NO silicon, so it will never cause slippage of tack or harness. That makes it safe to use on horses that are being ridden, driven, or shown.
How do I use Premier Rose' Conditioner, and how fast does it work?
Spray it over the entire body, mane, and tail (the coat can be wet or dry) and brush it in. In just three to five minutes a day you help restore healthy skin and hair, and using it every day for a week brings out a real difference in the brightness of your horse's color.
Can it help a horse with a sun-faded coat?
Yes. Premier Rose' Conditioner is built to restore faded color, with hair typically deepening two to three shades. It also creates a moisture barrier that reduces static electricity, which helps the coat shed dust and dirt and resist staining.
What does Premier Rose' Conditioner cost?
The ready-to-use quart size is $9.95. A 1 quart concentrate, which makes 11 quarts, is $21.95, so it works out to just pennies per day.
What other coat-care products does Premier Equine Products make?
Premier offers Premier Nature's Clean Shampoo, a pH-balanced shampoo with a hint of pine oil (a natural antiseptic) that can be used as often as daily, priced at $16.95 per quart. They also make Premier White Magic Shampoo, a pH-balanced whitening and stain-removal shampoo that brightens greys, paints, buckskins, and palominos with no purple residue, priced at $21.95 per quart.
Is Premier White Magic Shampoo only for white or grey horses?
No. While it is excellent for whites and greys, it is also perfect for paints, buckskins, and palominos because it whitens the white and intensifies colored hair. It has been a leading whitening and stain-removal shampoo in the horse and livestock industry for over 35 years, and rinses out with absolutely no hint of purple.
How do I order Premier products or become a dealer?
Premier Equine Products welcomes both horse owners and prospective dealers. Call 817-690-4241 to talk about your horses and place an order, or visit https://www.premierequineproducts.com to see the full line of coat and skin care products.
Why is it called the "Barn Secret"?
Premier Equine Products grew almost entirely by word of mouth, and Rose' Conditioner spread the same way through the show world. Exhibitors who discovered the shine it produced often kept the source to themselves so competitors wouldn't catch on. Over the years the nickname "Barn Secret" stuck.
Who makes Premier Rose' Conditioner?
It is made by Premier Equine/Livestock Products, founded in 1988 by Bob Wallace. Wallace was a multi-generation horseman, cattle rancher, livestock exhibitor, and animal-health distributor. The brand has since been revived and expanded by Sondra Wallace, who brought the original team and product line back together.
Does Rose' Conditioner contain silicone?
No. Premier states the formula contains absolutely NO silicon. This is a deliberate design choice because silicone leaves a slick film that can cause saddle slippage. Rose' Conditioner instead works by delivering microscopic moisture into the hair shaft itself.
Will Rose' Conditioner really deepen my horse's coat color?
Premier documents that colored hair generally deepens two to three shades with regular use. The deepening comes from the moisture-lock effect, which conditions the hair shaft so it reflects light and reads richer in color. Results are described as visible in minutes of daily use and building over the first week.
How does it help tail and mane growth?
By eliminating dry skin and creating elasticity within the hair shaft, the conditioner reduces breakage that normally shortens tails and manes. Premier documents three to five inches of tail growth within six months of regular use. For tangled tails, they recommend a concentrated soak-and-wrap treatment for 24 hours.
How do I mix and apply the concentrate for daily use?
Put about 1 1/2 inches of concentrate in a spray bottle and fill the rest with water. Spray Rose' Conditioner over the entire body, mane, and tail, wet or dry, then brush it in. The whole routine takes roughly three to five minutes a day.
Can I use it as a deep conditioning or hot-oil treatment?
Yes. For a hot-oil-style treatment, put about 3 inches of concentrate in a spray bottle, apply over the entire body, mane, and tail, and wrap with a cotton sheet for 24 hours. For a badly tangled tail, use about 5 inches of concentrate, saturate the tail, and wrap it for 24 hours.
How much product does a gallon of concentrate make?
The Gallon Concentrate, priced at $74.95, makes up to 8 quarts of ready-to-use Rose' Conditioner. That works out to roughly $3.75 per ready-to-use quart, which Premier describes as conditioning for just pennies per day.
What sizes and prices are available?
Rose' Conditioner comes in a Gallon Concentrate at $74.95, a 1 Quart Concentrate at $29.95, a 1 Quart Ready to Use at $13.95, and a 1/2 Gallon Refill Ready to Use at $25.95. The concentrates are diluted with water; the ready-to-use bottles are pre-mixed for spraying straight from the bottle.
What is Rose POP and how is it different?
Rose POP is a dual-purpose Conditioner/Fly Repellent that combines the Rose' conditioning base with insect protection in a single application. Its repellent is built on 6% pyrethrins and 60% piperonyl butoxide derived from chrysanthemum flowers, and it keeps the signature rose scent. The 1 Quart Concentrate is $69.95, the 1 Quart Ready to Use is $29.95, and the 1/2 Gallon Ready to Use is $48.95.
Does Rose POP attract dust and dirt like oily fly sprays?
No. Premier specifically notes that Rose POP DOES NOT ATTRACT DUST AND DIRT because it lacks the oiliness that makes particles cling to coat and skin. It protects against biting flies, flying insects, fleas, and ticks, with natural repellent action lasting roughly 2 to 3 hours per application.
Will Rose' Conditioner make my horse's coat slippery under the saddle?
No. Because the formula contains no silicone, it conditions without leaving a slick film, so it will not cause saddle slippage. This makes it suitable to use on performance and halter horses that are ridden or handled shortly after grooming.
Does it help keep horses cleaner between baths?
Yes. The conditioner reduces the static electricity that pulls dust and dirt onto the coat, so the hair stays cleaner longer. It also maintains moisture levels that reduce the hair's ability to soak up and set in stains, which is especially valuable for grays and light-colored horses.
What types of animals can use it?
Rose' Conditioner is designed for horses across performance, halter, miniature, and draft types, and it is used on many other species. Premier provides livestock directions for cattle, goats, sheep, and swine, where the same diluted mixture is sprayed, brushed, and finished with a blower held at a 45-degree angle. The product traces back to formulas Bob Wallace originally refined on his family show cattle.
Where can I buy Premier Rose' Conditioner and reach the company?
You can order Rose' Conditioner and the full Premier line directly at premierequineproducts.com, where the brand also sells White Magic, Nature's Clean, the 100% Rice Root Brush, the Super Sprayer, and Welcome and Summer bundle packs. The company can be reached by phone at 817-706-3960. Premier Equine/Livestock Products ships its catalog nationwide.

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