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Cowboy Magic ® — Tack (From our Rosewater Shampoos and Conditioners, to our)

Cowboy Magic ®

Cowboy Magic ® From our Rosewater Shampoos and Conditioners, to our

Need proven horseshow products for your horse?

Reviewed by Ann Pruitt, InfoHorse.com · Updated May 2026
Cowboy Magic Detangler & Shine 16 ounce bottle front view
Cowboy Magic Detangler & Shine 16 ounce bottle front view
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Cowboy Magic ®

From our Rosewater Shampoos and Conditioners, to our Greenspot Remover to our Super Bodyshine® and Detangler and Shine- nothing out produces the results Cowboy Magic® brings horses!

About Cowboy Magic®...

Now a Part of Straight Arrow Products-- The "Mane n Tail" People....
Cowboy Magic was originally founded by Jim and Charlotte Cummings in 1979, providing high quality grooming products, including shampoos, conditioners, and finishing sprays & gels for the equine world. Its star product, concentrated Detangler & Shine gel created the category and continues to be the leading detangler and shine for horses. It has become a staple product in tack boxes all around the world. Upon Jim and Charlotte’s recent retirements, their goal was to keep the legacy of Cowboy Magic ongoing. To keep the tradition of making high quality formulas for grooming, Straight Arrow Products, Inc now includes Cowboy Magic in its stable of grooming lines.



Cowboy Magic® Rosewater Shampoo

COWBOY MAGIC® Concentrated Rosewater Shampoo with Silk Conditioners is easy to use and is formulated to

Works on people too!

  • It works instantly:

    The fast working ingredients break down dirt and unwanted matter quickly without damaging hair.
  • It is a deep conditioner:

    Panthenol and silk protein penetrate the hair and deep condition the skin, preventing dryness.
  • It creates a shine:

    The silk molecules reflect prism light giving the hair a rich, natural shine as it restores vibrant beauty.
  • It takes a small amount:

    The formula has a double action that allows gentle full strength use without damage.
  • It is easy to rinse:

    Quick release sudsing surfactants cost us more, but give the user a fast and easy rinse action without buildup. You get more suds and less work because it is easier to rinse.
  • It works on people too:

    Our double rich formula can be compared with some of the most popular and expensive “salon-only” shampoos on the market.

Cowboy Magic® Rosewater Conditioner

Cowboy Magic® Concentrated Rosewater Conditioner is a new innovation in the equine market. Hair neutralization and clarification has been a human hair salon service for a long time. It’s use results in healthy looking hair.
The conditioner benefits:

  • It works instantly:

    As it is massaged in, the formula will dissolve mineral and chemical buildup deposited by water. After rinsing, the hair will be left in an ultra clean, almost virgin state.
  • It deep conditions:

    Silk and panthenol penetrate hair and skin, moisturizing and adding body to hair.
  • It is long lasting:

    Neutralizing the hair by demineralizing, it can last for more than a week depending on the water you use and what other treatments are put on the hair after neutralization. Whatever additional process you use, hair will look and feel better. It neutralizes static electricity, tangles are reduced and kept to a minimum as static electricity is controlled by reducing the trace mineral in the hair.
  • It only takes a small amount:

    The formula is very concentrated and a small amount goes a long way.
  • It works on people too:

    Human hair care salons have been offering this special service for a long time. You can use COWBOY MAGIC® as a conditioner and body builder after shampooing. Hair will instantly look and feel soft and clean with full body and be more manageable.

Cowboy Magic® Greenspot Remover:

Cowboy Magic® Greenspot Remover can help remove urine, manure, and other spots instantly!
  • It is concentrated: Greenspot® Remover/Shower in a Bottle is made from very expensive, natural, non-sudsing cleaners derived from plants.
  • It works instantly: Breaks down foreign molecules and dissolves manure, urine, dirt, and sweat, melting them away.
  • It is a deep conditioner: We have added silk and panthenol to strengthen the hair and condition the skin.
  • It creates a shine: We have added shea butter to make it possible to brush up a shine after drying. It is important to use a damp towel to activate the ingredients. Follow up with a dry towel to pickup and absorb manure, dirt or sweat.
  • It only takes a small amount: Spray on a small amount and massage it in and wipe it off. Repeat, working on small areas. Spray, massage in, wipe off, spray, massage in, wipe off.
  • It works on people too: Greenspot® Remover/Shower in a Bottle is great for campers and mountain bikers who want to clean up dirty, smelly bodies without using lots of water. The only water needed is to wet the towel to activate the ingredients that break down the sweat or dirt. Follow up with a dry towel to remove the sweat or dirt
Note: It works on people too! Human hair care salons have been offering this special service for a long time. You can use COWBOY MAGIC® as a conditioner and body builder after shampooing. Hair will instantly look and feel soft and clean with full body and be more manageable.

Cowboy Magic® Shine in YellowOut ™

Cowboy Magic® Shine in YellowOut ™ Neutralizes yellow stains and brightens hair of all colors: Black, White, Chestnut, Bay Brown, Roan, Palomino, Paint!
  • Benefits:
 There are benefits for both horse and human. Shine IN Yellowout™ takes yellow stains out of hair and gives dull hair of every color a more brilliant sheen. It leaves hair silky, shiny and smelling good.
  • Directions: 
Apply to wet hair, massage in until blue suds turn white. Soak for two to five minutes, then rinse well before repeating, if necessary.
  • Permanent Stains: 
Try COWBOY MAGIC® Green Spot Remover®, then continue to reapply COWBOY MAGIC® Yellowout™ per directions. If stain persists, it may be permanent. Continue to follow directions to minimize permanent yellow stain until stained area can grow out.


Cowboy Magic® Detangler & Shine

It works on humans too!
  • It is concentrated:
 Pure conditioning, contains no water or alcohol, does not dry hair.
  • It works instantly:
 Detangles as you rub it in and keeps on working, resulting in less grooming time and less product used, saving time and money.
  • It is a deep conditioner: 
Penetrates below the surface and restores moisture while strengthening hair, resulting in a natural shine with a soft texture.
  • It is long-lasting:
 Repels dirt, dust, and sand, resulting in a shine that lasts longer. Not oily.
  • It only takes a small amount:
 A small amount (about the size of a nickel) massaged into wet or dry hair will instantly detangle and deep condition. Continue to add nickel sized amounts and brush through until a rich, silky, smooth, shine appears.
  • It works on people, too:
 COWBOY MAGIC® Detangler & Shine is a high quality cosmetic that is great for little girls with long hair and adults of all ages too.

Cowboy Magic® Super Bodyshine®

Cowboy Magic® Super Bodyshine® is formulated to give hair a super shine. Helps repel show ring dust and dries fast.is formulated to give hair a super shine. Helps repel show ring dust and dries fast.
  • It is concentrated
: Super Bodyshine® is concentrated and ready to use.
  • It works instantly! 
Formulated from nature’s natural ingredients just spray it on and stand back and prepare to smile. Super Bodyshine® dries fast and reflects a full spectrum of light resulting in a maximum body shine under sun or show ring lights.
  • It is a deep conditioner
. We have added Aloe Vera to strengthen and condition hair and skin.
  • It helps repel dust! 
Super Bodyshine® makes it more difficult for show ring and stable stall dust to collect on hair saving grooming time and work.
  • It is long lasting. 
Super Bodyshine® will not become gummy and sticky after days of use, reducing the number of trips to the wash rack.formulated to give hair a super shine.


Order Cowboy Magic® Today!

Found in nearly every tack store, quality horse catalog, Cowboy Magic® products have been setting the standard in coat, mane and tail care in the horse industry for over 30 years. Order today!



Cowboy Magic Detangler & Shine 16 ounce bottle front view
Cowboy Magic Detangler & Shine 16 ounce bottle front view

What is the Cowboy Magic® grooming line?

Cowboy Magic® is a concentrated equine and pet grooming system built around a Rosewater Shampoo, a Rosewater Conditioner, the signature Detangler & Shine, Super Bodyshine®, Greenspot Remover, Shine in Yellowout, and Cowboy/girl Magic® Lotion. The brand's philosophy treats grooming as a ritual, "a celebration of the hard work and connection that exists between you and your animals." Most formulas are concentrated, so a small amount goes a long way on manes, tails, coats and feathers.

Cowboy Magic Detangler & Shine 4 ounce tube front view
Cowboy Magic Detangler & Shine 4 ounce tube front view

Who makes Cowboy Magic® today?

Cowboy Magic® is now a part of Straight Arrow, Inc., the Bethlehem, Pennsylvania family company behind the "Mane 'n Tail" People and Exhibitor's grooming products. Straight Arrow manufactures all of its products in the United States at its Forks Township, Pennsylvania plant, holding the line to strict quality and high-performance standards. The company also serves as Official Grooming Products of the USHJA Equitation and Show Jumping Championships, and counts Olympic eventer Boyd Martin among its brand ambassadors.

Cowboy Magic Rosewater Shampoo 16 ounce bottle front view
Cowboy Magic Rosewater Shampoo 16 ounce bottle front view

What ingredients give the formulas their results?

The Rosewater Shampoo and Rosewater Conditioner are enriched with honey, hydrolyzed silk proteins, panthenol (Provitamin B5) and botanical extracts of chamomile, comfrey, horsetail, nettle, sage, peppermint and Rosa Centifolia rose flower. The Detangler & Shine relies on silk proteins and dimethicone-family conditioners to coat each strand, repel dirt and dust, and leave a non-greasy gloss. Super Bodyshine® adds Aloe Vera and Chamomile Flower Extract for hydration, while Greenspot Remover uses witch hazel as a natural astringent with honey and glycerin to lift manure, sweat and grass stains.

Cowboy Magic Rosewater Conditioner 16 ounce bottle front view
Cowboy Magic Rosewater Conditioner 16 ounce bottle front view

How does the Detangler & Shine work on tangles?

Cowboy Magic Detangler & Shine is a concentrated formula that works instantly to break down knots and mats while leaving hair silky and shiny. Its silk proteins smooth and protect each strand and help repel dirt, dust and debris so the coat stays cleaner between baths, all without leaving a greasy residue. It is versatile enough for horses, pets and even human hair.

Who is the Cowboy Magic® line for?

The pH-balanced Rosewater Shampoo and Conditioner are safe for sensitive skin and suitable for horses, dogs and humans alike, making the line a fit for show grooms, trail riders, breeders and pet owners. The Greenspot Remover is built for fast waterless touch-ups on grays and light coats before a class or photo, and Super Bodyshine® gives a show-ring gloss that repels dust to maintain that freshly groomed look. Because the formulas are concentrated, they appeal to budget-minded barns that want professional results economically.

How do you buy Cowboy Magic® products?

Cowboy Magic® products are sold directly at cowboymagic.com and through tack and farm retailers nationwide. Pricing starts around $12.99 for the Rosewater Shampoo, Rosewater Conditioner, Super Bodyshine® and Greenspot Remover, while the Detangler & Shine runs from $13.99; most come in 16 oz and 32 oz sizes, with 1 Gallon jugs available on several formulas. Multi-product kits include the 16 oz and 32 oz 3-Piece Bundles at $35.99, a Detangler & Shine 2-Pack at $21.99, and a 5-Piece Sampler Bundle at $12.99.
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The Solution Section (FAQ)
What is Cowboy Magic ® and who makes it?
Cowboy Magic ® is a line of high-quality equine grooming products including shampoos, conditioners, and finishing sprays and gels. It was originally founded by Jim and Charlotte Cummings in 1979, and is now part of Straight Arrow Products, Inc., the makers of "Mane n Tail." Its products have been setting the standard in coat, mane, and tail care for over 30 years.
What is Cowboy Magic ® best known for?
Its star product is the concentrated Detangler & Shine gel, which created the detangler category and remains the leading detangler and shine product for horses. It contains no water or alcohol, so it does not dry the hair. A small amount about the size of a nickel, massaged into wet or dry hair, instantly detangles and deep conditions while repelling dirt, dust, and sand for a longer-lasting shine.
How do I keep show ring dust off my horse's coat?
Cowboy Magic® Super Bodyshine® is formulated to give hair a super shine while helping repel show ring and stable stall dust so it is harder for dust to collect on the coat. It dries fast, reflects a full spectrum of light for maximum body shine under sun or show ring lights, and contains Aloe Vera to strengthen and condition hair and skin. It is concentrated, ready to use, and will not become gummy or sticky after days of use.
How can I remove manure and urine stains from my horse?
Cowboy Magic® Greenspot Remover can help remove urine, manure, and other spots instantly. Sometimes called "Shower in a Bottle," it is made from expensive, natural, non-sudsing plant-derived cleaners that break down and dissolve manure, urine, dirt, and sweat. It also adds silk, panthenol, and shea butter so you can brush up a shine after drying. Use a damp towel to activate the ingredients, then follow with a dry towel.
What removes yellow stains from a white or light-colored horse?
Cowboy Magic® Shine in YellowOut ™ neutralizes yellow stains and brightens hair of all colors, including black, white, chestnut, bay brown, roan, palomino, and paint. Apply it to wet hair and massage in until the blue suds turn white, soak for two to five minutes, then rinse well and repeat if necessary. For stubborn stains, try Greenspot Remover® first, then reapply YellowOut™ per the directions.
What does the Rosewater Shampoo and Conditioner do?
Cowboy Magic® Concentrated Rosewater Shampoo uses fast-working ingredients to break down dirt without damaging hair, while panthenol and silk protein deep-condition the skin and silk molecules reflect light for a rich, natural shine. The Rosewater Conditioner dissolves the mineral and chemical buildup left by water, leaving hair in an ultra-clean, almost virgin state. Because both are highly concentrated, a small amount goes a long way.
Can Cowboy Magic ® products be used on people?
Yes. Cowboy Magic® notes that its grooming formulas work on people too, and the double-rich Rosewater Shampoo can be compared with popular, expensive salon-only shampoos. The Detangler & Shine is described as a high-quality cosmetic that is great for little girls with long hair and adults of all ages, and the Greenspot Remover is handy for campers and mountain bikers who want to clean up using very little water.
Where can I buy Cowboy Magic ® products or learn more?
Cowboy Magic® products are found in nearly every tack store and quality horse catalog. To see the full product line, learn more, or order, visit https://www.cowboymagic.com. You can also reach the friendly staff in Bethlehem, Pennsylvania at 610-882-9606.
What is Cowboy Magic® Detangler & Shine and what does it do?
It is a concentrated grooming formula that works instantly to detangle tough knots, mats and tangles in manes, tails and coats. It enhances shine without leaving a greasy residue and uses silk proteins to smooth and protect each strand. Because it also repels dirt, dust and debris, the coat stays cleaner between baths.
What is in Cowboy Magic Rosewater Shampoo?
The Rosewater Shampoo is enriched with honey, hydrolyzed silk protein, panthenol and aloe, plus botanical extracts of chamomile, comfrey, horsetail, nettle, sage, peppermint and Rosa Centifolia rose flower. It is a pH-balanced, deep-cleaning formula that restores moisture and shine while rinsing easily without residue. It carries a fresh rosewater fragrance.
Who manufactures Cowboy Magic® now?
Cowboy Magic® is now a part of Straight Arrow, Inc., the makers of "Mane 'n Tail" and Exhibitor's grooming products, based in Bethlehem, Pennsylvania. Straight Arrow manufactures all of its products in the United States at its Forks Township, Pennsylvania facility. The company holds its products to strict quality assurances and a high-performance standard.
Are Cowboy Magic® products made in the USA?
Yes. Straight Arrow continues to manufacture all of its products in the United States, including the Cowboy Magic® equine grooming line, at its Forks Township, Pennsylvania plant. The company emphasizes strict quality guidelines and consistent high-performance standards across every batch.
Can Cowboy Magic® products be used on dogs and other pets?
Yes. The Rosewater Shampoo and Conditioner are pH-balanced and safe for sensitive skin, and are described as suitable for horses, dogs and humans alike. The Detangler & Shine and Super Bodyshine® are also versatile across horses and pets. Greenspot Remover is likewise safe for horses, pets and humans.
How much do Cowboy Magic® products cost?
Pricing starts around $12.99 for the Rosewater Shampoo, Rosewater Conditioner, Super Bodyshine® and Greenspot Remover. The Detangler & Shine runs from $13.99. Multi-product kits include the 16 oz and 32 oz 3-Piece Bundles at $35.99, a Detangler & Shine 2-Pack at $21.99, and a 5-Piece Sampler Bundle at $12.99.
What sizes does the Rosewater Shampoo come in?
The Rosewater Shampoo is offered in a 16 Ounce Bottle, a 32 Ounce Bottle and a 1 Gallon Jug. The formula is concentrated, so it is economical to use even on multiple horses. The same size range is also available for the Rosewater Conditioner, Super Bodyshine® and Greenspot Remover.
What is Super Bodyshine® used for?
Super Bodyshine® is an instant shine spray that adds a brilliant, long-lasting gloss to a horse or pet's coat. It is enriched with Aloe Vera and Chamomile Flower Extract for hydration and soothing benefits, and it repels dust, dirt and debris to maintain a freshly groomed look. It is quick-drying and leaves no sticky residue.
How does Greenspot Remover work without water?
Greenspot Remover is a waterless shampoo for spot cleaning that combines witch hazel as a natural astringent with honey for moisture retention and glycerin for coat conditioning. It quickly lifts manure, dirt and sweat stains while deodorizing, all without requiring a full bath. It is ideal for fast touch-ups on grays and light-colored coats before a class.
What ingredients are in the Detangler & Shine?
The Detangler & Shine contains cyclopentasiloxane, dimethicone, ethylhexyl methoxycinnamate, tocopheryl acetate, panthenol and hydrolyzed silk, along with fragrance components. The silk proteins and dimethicone-family conditioners coat each strand to smooth it, add shine and repel dirt. The result is a silky, non-greasy finish.
Is the Rosewater Shampoo safe for sensitive skin?
Yes. The Rosewater Shampoo is pH-balanced and described as safe for sensitive skin, suitable for horses, dogs and humans. Its blend of honey, silk proteins, panthenol and soothing botanical extracts like chamomile and aloe helps cleanse gently while restoring moisture. It rinses easily without leaving residue.
Who founded Cowboy Magic®?
Cowboy Magic was originally founded by Jim and Charlotte Cummings, who built the brand around high-quality grooming products for horses. The brand later became part of Straight Arrow Products, Inc., the "Mane 'n Tail" company. Straight Arrow now produces the full Cowboy Magic® equine line in the United States.
What is in the Rosewater Conditioner?
The Rosewater Conditioner is enriched with silk proteins, honey and panthenol, plus nourishing oils including avocado, coconut, sweet almond and olive, and the same rose and herbal botanical extracts as the shampoo. It repairs and hydrates dry, brittle hair while smoothing and detangling for easy manageability. It is pH-balanced and concentrated, making it economical to use.
Does Cowboy Magic® sponsor any equestrian events or riders?
Yes. Straight Arrow, the parent of Cowboy Magic®, has served as the Official Grooming Products of the USHJA Equitation and Show Jumping Championships. The brand also works with ambassadors such as Olympic eventer Boyd Martin. These partnerships reflect the line's use in competitive show grooming.
Will Cowboy Magic® Detangler & Shine make a coat greasy?
No. The Detangler & Shine is specifically formulated to enhance shine without leaving a greasy residue, using silk proteins to smooth strands rather than coat them in oil. It also repels dirt, dust and debris, which helps keep the coat looking clean. A little of the concentrated formula goes a long way.
Where can I buy Cowboy Magic® products?
Cowboy Magic® products are available directly from the official site at cowboymagic.com and through tack shops and farm-and-ranch retailers nationwide. The site sells individual products as well as bundles such as the 3-Piece Bundles and the 5-Piece Sampler. Buying the concentrated formulas in 32 oz bottles or gallon jugs is the most economical option for busy barns.
What makes the Cowboy Magic® rosewater formulas different?
The rosewater formulas pair a deep-cleaning or deep-conditioning base with honey, hydrolyzed silk proteins, panthenol and a botanical blend of chamomile, comfrey, horsetail, nettle, sage, peppermint and Rosa Centifolia rose flower. This combination is designed to nourish hair while leaving a signature fresh rosewater fragrance. The formulas are pH-balanced, concentrated and gentle enough for sensitive skin on horses, dogs and people.

Contact Cowboy Magic ®

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Ann Pruitt
Contact Ann Pruitt
InfoHorse.com