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Clear Choice — Health (is the Natural Choice-- for horse owners who want natural and effective results)

Clear Choice

Clear Choice-- is the Natural Choice-- for horse owners who want natural and effective results

Want natural horse care from a 35-year tack and supplement specialist?

Reviewed by Ann Pruitt, InfoHorse.com · Updated April 2026
Horse mane and tail braiding bands from Intrepid International for coat and mane care
Horse mane and tail braiding bands from Intrepid International for coat and mane care
Clear Choice by Intrepid International
Clear Choice-- is the Natural Choice-- for horse owners who want natural and effective results for their horses!

About Intrepid International

Intrepid International has been designing and distributing Horse Tack for more than 35 years. The Intrepid staff includes FEI level judges and riders and has more than 200 years of combined horse experience. Intrepid is known by the brand names they produce. Best Friend Muzzles and bareback pads being one of the most known. Intrepid produces more than 1100 horse bits known as Coronet bits as well as Dave Robart Pinchless bits. Other brands such as Exselle, Comfort Plus, Foot free stirrup Irons and Tie safe have long been offered to the most popular tack shops throughout the United States and Canada. Intrepid has always endeavered to put forth superior quality with satisfaction of both horse and owner in mind.

The Choice Is CLEAR with CLEAR CHOICE!
All Clear Choice Horse Care Products use only proven safe chemicals with the goal of never harming the horse, the human or the environment. Many products on the market today have cancer causing chemicals. More than one year of research has gone into developing products as natural and safe as possible for use on horses and dogs..
Clear Choice Is All NEW From Intrepid International!

Clear Choice Natural Conditioner and Detangler

Especially formulated for use on mane, tail and coat. Assists in removing tangles while minimizing hair loss. Aids in developing longer, thicker manes and tails. Conditions and strengthens hair. Promotes a healthy shiny coat. Prevents staining and allows for easier removal of mud and dirt. Comes in convenient 16 oz or 1 gallon size.

Clear Choice Natural Shampoo

PH balanced diethanolamine free shampoo with a pleasant fragrance. Produces a high lather that is easy to rinse out. Fortified with moisturizing agents and emollients to provide deep cleaning while conditioning the coat leaving hair soft and shiny. Everyday use will not dry skin or coat. Comes in convenient 16 oz or 1 gallon size

Clear Choice Natural Fly Spray

Safe effective alternative to harsh chemicals. Fly spray will repel biting insects up to 8 hours. Contains a blend of natural oils that help moisturize the coat. Can be used on horses, foals and dogs.

Where Can I Buy My Clear Choice Products From Intrepid International?

There are over 400 dealers just in the USA that stock products from Intrepid International. If you cannot locate a dealers near you. Contact One of these dealers or online catalogs like Dover Saddlery., Statelinetack.com ValleyVet.com, SmartPak.com, Horsetackcco.com etc.


Horse mane and tail braiding bands from Intrepid International for coat and mane care
Horse mane and tail braiding bands from Intrepid International for coat and mane care

A Grooming System Built Around One Idea: Safe Enough for Every Day

Clear Choice was developed by Intrepid International after more than a year of dedicated research with a single guiding principle in mind: a grooming routine you reach for every day should never put the horse, the handler, or the barn environment at risk. Instead of relying on harsh detergents or aggressive chemistry, the line leans on proven, safe ingredients chosen to be gentle on skin and coat while still delivering the visible results horse owners expect. The result is a coordinated trio of products that work together rather than against each other, so a wash-day, detangle, and fly-protection routine can flow from one bottle to the next without fighting your horse's natural coat.

Magic plastic bristle horse grooming brush for everyday coat grooming
Magic plastic bristle horse grooming brush for everyday coat grooming
The Conditioner and Detangler: Longer Manes, Fewer Broken Hairs
The Clear Choice Natural Conditioner and Detangler is formulated specifically for mane, tail, and coat. It works through tangles to minimize the hair loss that comes from yanking out knots, helping manes and tails grow longer, thicker, and fuller over time. Beyond detangling, it conditions and strengthens each strand, promotes a healthy, high-shine coat, and leaves a finish that resists staining and lets mud and dried dirt slide off far more easily on the next grooming. Offered in a 16 oz bottle for a single horse and a full 1 gallon refill for busy barns, it is the foundation of the everyday-care routine.

Large rubber horse curry comb for loosening dirt before shampoo and conditioner
Large rubber horse curry comb for loosening dirt before shampoo and conditioner

The Natural Shampoo: Deep Clean Without the Dry-Out

Clear Choice Natural Shampoo is pH-balanced and diethanolamine (DEA) free, with a light, pleasant fragrance and a rich, high lather that rinses out fast so you spend less time chasing suds. It is fortified with moisturizing agents and emollients, so it cleans deeply while it conditions, leaving the hair soft and shiny rather than stripped. Because it is designed for repeat use, everyday bathing will not dry out the skin or coat, which makes it well suited to show strings, lesson barns, and any horse that gets bathed often. Like the rest of the line, it ships in both a 16 oz size and a 1 gallon size.

Plastic mane and tail comb for detangling long manes and tails
Plastic mane and tail comb for detangling long manes and tails
The Natural Fly Spray: Up to 8 Hours of Protection, Gently
The Clear Choice Natural Fly Spray is the safe, effective alternative for owners who want to step away from harsh insecticides. It repels biting insects for up to eight hours per application and carries a blend of natural oils that help moisturize the coat while it protects, so the same pass that keeps flies off also leaves the hair looking conditioned. It is gentle enough to be used on horses, foals, and dogs alike, which makes it a practical choice for a barn that shares space with farm dogs and young stock.

Backed by Intrepid International's 35-Plus Years in Tack

Clear Choice carries the weight of its parent company. Intrepid International has been designing and distributing horse tack for more than 35 years, and is one of the leading equestrian wholesale distributors in the country, based in New Holland and Lancaster, Pennsylvania. The Intrepid staff includes FEI-level judges and riders and represents more than 200 years of combined horse experience, and that expertise shows up across the brands they are known for, from Best Friend muzzles and bareback pads to more than 1,100 Coronet bits, Dave Robart Pinchless bits, Exselle, Comfort Plus, Foot Free stirrup irons, and Tie Safe. The same commitment to superior quality and the satisfaction of both horse and owner that built those lines is what stands behind every Clear Choice bottle.

Sized for the Way Real Barns Actually Work

Every Clear Choice product is offered in two sizes on purpose: a convenient 16 oz bottle for the single-horse owner and a 1 gallon refill for multi-horse households and professional stables that go through grooming product by the case. With over 400 dealers across the USA plus major online catalogs carrying Intrepid products, the line is built to be easy to restock once it earns a place in your grooming tote.
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The Solution Section (FAQ)
How does Clear Choice help horses or owners?
Prevents staining and allows for easier removal of mud and dirt. Everyday use will not dry skin or coat. Comes in convenient 16 oz or 1 gallon size Clear Choice Natural Fly Spray Safe effective alternative to harsh chemicals.
What does Clear Choice offer?
The Intrepid staff includes FEI level judges and riders and has more than 200 years of combined horse experience. All Clear Choice Horse Care Products use only proven safe chemicals with the goal of never harming the horse, the human or the environment.
How do you use Clear Choice?
All Clear Choice Horse Care Products use only proven safe chemicals with the goal of never harming the horse, the human or the environment. More than one year of research has gone into developing products as natural and safe as possible for use on horses and dogs..
Who is Clear Choice designed for?
Clear Choice by Intrepid International Clear Choice-- is the Natural Choice-- for horse owners who want natural and effective results for their horses! The Intrepid staff includes FEI level judges and riders and has more than 200 years of combined horse experience.
What products are in the Clear Choice horse care line?
Clear Choice by Intrepid International is a focused natural horse care line built around three core grooming products: the Clear Choice Natural Conditioner and Detangler, the Clear Choice Natural Shampoo, and the Clear Choice Natural Fly Spray. Each is formulated for everyday use on the mane, tail, coat and skin, and each is offered in a convenient 16 oz bottle as well as an economical 1 gallon size for barns and multi-horse households. The line was created so horse owners can groom, clean, condition and protect their horses with proven, safe ingredients rather than harsh chemicals.
What makes Clear Choice a natural and safe choice for grooming horses?
Clear Choice horse care products use only proven safe chemicals, formulated with the goal of never harming the horse, the human handling it, or the environment. More than one year of research went into developing the line to be as natural and safe as possible, in direct response to the fact that many grooming products on the market still contain harsh or potentially cancer-causing chemicals. Because the products were developed with both horses and dogs in mind, they are gentle enough for sensitive-skinned animals while still delivering effective cleaning, conditioning and fly protection.
How does the Clear Choice Natural Conditioner and Detangler work on manes and tails?
The Clear Choice Natural Conditioner and Detangler is especially formulated for use on the mane, tail and coat. It assists in removing tangles while minimizing hair loss, which helps protect the long hairs of the mane and tail from breaking during grooming. With regular use it aids in developing longer, thicker manes and tails, conditions and strengthens the hair, and promotes a healthy, shiny coat. It also prevents staining and allows for easier removal of mud and dirt, so it doubles as a grooming aid and a coat protectant. It is available in 16 oz and 1 gallon sizes.
Is Clear Choice Natural Shampoo gentle enough for everyday bathing?
Yes. Clear Choice Natural Shampoo is a pH balanced, diethanolamine (DEA) free shampoo formulated for regular bathing without drying out the skin or coat. It produces a high lather that is easy to rinse out and is fortified with moisturizing agents and emollients, so it provides deep cleaning while conditioning the coat and leaving the hair soft and shiny. The pleasant fragrance and skin-friendly formula make it suitable for everyday use, and it comes in both a 16 oz bottle for spot baths and a 1 gallon size for full-body washes or multiple horses.
How long does Clear Choice Natural Fly Spray repel insects, and is it safe for foals and dogs?
Clear Choice Natural Fly Spray is a safe, effective alternative to harsh chemical fly sprays. It is formulated to repel biting insects for up to 8 hours, and it contains a blend of natural oils that help moisturize the coat while it protects. Because it is built on the same gentle, natural philosophy as the rest of the Clear Choice line, it can be used on horses, foals and dogs, making it a versatile insect repellent for the whole barn. Like the other Clear Choice products, the fly spray is available in 16 oz and 1 gallon sizes.
Who is Intrepid International and where can I buy Clear Choice products?
Clear Choice is produced by Intrepid International, an equestrian distribution company based in New Holland, Pennsylvania that has been designing and distributing horse tack and horse care products for more than 35 years. The Intrepid staff includes FEI level judges and riders with more than 200 years of combined horse experience, and the company is known for brands such as Best Friend muzzles and bareback pads, Coronet bits, Dave Robart Pinchless bits, Exselle, Comfort Plus, Foot Free stirrup irons and Tie Safe. Clear Choice products are stocked by over 400 dealers across the USA, and can also be found through major online catalogs and tack shops. If you cannot locate a dealer near you, Intrepid's friendly staff can help you find one.
What sizes does the Clear Choice grooming line come in?
Every product in the Clear Choice line is offered in two sizes so it fits the way different barns operate. The 16 oz bottle is sized for the individual horse owner who grooms one or two horses, while the 1 gallon refill is intended for multi-horse households and professional stables that go through grooming product quickly. This applies across the trio: the Natural Conditioner and Detangler, the Natural Shampoo, and the Natural Fly Spray are each available in both the 16 oz and 1 gallon formats, so you can start small and step up to the gallon as a refill once a product earns its place in your routine.
Why is Clear Choice marketed as a natural grooming choice for horses?
Clear Choice was created around the idea that the products you use on a horse every day should be as safe as possible for the horse, the human handling them, and the surrounding barn environment. The line uses only proven, safe ingredients, and more than a year of dedicated research went into developing formulas that avoid the harsher chemistry found in some competing products. The goal stated by Intrepid International is straightforward: never harm the horse, the human, or the environment. That is why the conditioner, shampoo, and fly spray all lean on gentle, coat-friendly ingredients rather than aggressive detergents or harsh insecticides.
Can Clear Choice products be used on animals other than horses?
Yes. The Clear Choice Natural Fly Spray is specifically formulated to be safe for use on horses, foals, and dogs, which makes it practical for a farm where horses and dogs share the same space and the same fly season. Because the fly spray relies on a blend of natural oils rather than harsh chemistry, it can be applied across those animals without switching products. The grooming products in general were developed with safety for both horses and dogs in mind, reflecting Intrepid International's stated goal of products as natural and safe as possible for use on horses and dogs.
What makes the Clear Choice Natural Shampoo different from a basic horse shampoo?
Clear Choice Natural Shampoo is pH-balanced and diethanolamine (DEA) free, which matters for horses bathed often because it helps the formula clean without stripping the coat. It produces a high lather that rinses out easily, so wash day takes less time, and it is fortified with moisturizing agents and emollients that condition while they clean. The practical payoff is that everyday use will not dry out the skin or coat, leaving the hair soft and shiny with a light, pleasant fragrance. For show barns, lesson programs, or any horse that gets bathed frequently, that combination of deep cleaning plus built-in conditioning is the key difference from a plain detergent shampoo.
How does the Clear Choice Conditioner and Detangler help grow longer manes and tails?
The Natural Conditioner and Detangler is formulated specifically for mane, tail, and coat, and its first job is to work through knots so you can detangle with far less pulling. Because it minimizes the hair loss that comes from yanking out tangles, more of the existing hair stays in the mane and tail, which over time supports longer, thicker, fuller growth. Beyond detangling, it conditions and strengthens each strand and promotes a healthy, shiny coat. It also leaves a finish that prevents staining and lets mud and dirt release more easily at the next grooming, so the coat stays cleaner between baths.
How long does the Clear Choice fly spray keep flies off a horse?
The Clear Choice Natural Fly Spray is designed to repel biting insects for up to eight hours per application. It is positioned as a safe, effective alternative to harsh chemical fly sprays, using a blend of natural oils that does double duty: it helps keep biting flies away while moisturizing the coat at the same time. That means a single pass during grooming both protects the horse and leaves the hair conditioned. Application frequency in practice will depend on heat, sweat, turnout, and how hard the insects are biting, but the up-to-eight-hour window is built to carry a horse through a working part of the day.
Is Clear Choice safe to use on foals?
Yes, the Clear Choice Natural Fly Spray is formulated to be safe for use on foals as well as adult horses and dogs. Foals have more sensitive skin and coats, so a fly product built on a blend of natural oils, rather than harsh insecticides, is a gentler option for young stock that still needs protection from biting insects during fly season. As with any grooming or fly product, it is sensible to introduce it gradually and watch the individual animal, but the line was specifically developed to be as natural and safe as possible across horses, foals, and dogs.
Who manufactures Clear Choice horse care products?
Clear Choice is a horse care line from Intrepid International, an equestrian company that has been designing and distributing horse tack for more than 35 years and is one of the leading wholesale equestrian distributors in the United States. Intrepid is based in New Holland and Lancaster, Pennsylvania, and its staff includes FEI-level judges and riders with more than 200 years of combined horse experience. That same team is behind well-known Intrepid brands such as Best Friend muzzles and bareback pads, Coronet and Dave Robart Pinchless bits, Exselle, Comfort Plus, Foot Free stirrup irons, and Tie Safe, so Clear Choice carries the backing of a long-established tack maker.
Where can I buy Clear Choice and other Intrepid International products?
Intrepid International products are carried by over 400 dealers across the USA, so the most direct route is usually a tack shop near you. If you cannot find a local stockist, the line and Intrepid's broader catalog are also available through major online retailers and catalogs that have long carried Intrepid products, including names like Dover Saddlery, Statelinetack.com, ValleyVet.com, SmartPak, and Horsetackco.com. Because Intrepid is a wholesale distributor, its products reach riders through this wide dealer network rather than a single storefront, which makes restocking your favorite Clear Choice product straightforward once it is part of your routine.
What is the best order to use the Clear Choice products on wash day?
The three Clear Choice products are designed to work together as a complete grooming routine, so a natural sequence is to start with the Natural Shampoo to deep-clean the coat, mane, and tail, then follow with the Natural Conditioner and Detangler to work through tangles, strengthen the hair, and add shine while the coat is still damp. Once the horse is dry and groomed out, the Natural Fly Spray finishes the routine by repelling biting insects for up to eight hours and adding a final layer of coat-moisturizing oils. Because the shampoo conditions as it cleans and the detangler prevents staining, the combination keeps the coat looking good and staying cleaner between full baths.
Does Clear Choice help keep a horse cleaner between baths?
Yes. The Natural Conditioner and Detangler is formulated to leave a finish that prevents staining and allows for easier removal of mud and dirt, which is a real advantage for gray horses, show horses, and any horse that lives outside. By coating and strengthening the hair, it helps dirt release at the next grooming rather than grinding in, so the coat looks cleaner for longer and routine grooming takes less elbow grease. Paired with the moisturizing, deep-cleaning Natural Shampoo, the line is built to extend that fresh-bathed look well past wash day.
Is Clear Choice a good fit for a professional or multi-horse barn?
It is built with busy barns in mind. Every Clear Choice product comes in a 1 gallon refill size alongside the 16 oz bottle, which is aimed squarely at multi-horse households and professional stables that go through grooming product quickly and want to buy in volume. The everyday-safe formulas mean staff can bathe and groom frequently without worrying about drying out coats, and the fly spray's safety across horses, foals, and dogs simplifies what a barn needs to keep on the shelf. With Intrepid's 400-plus dealer network behind it, restocking gallons is easy once the line is part of the barn's standard routine.
What does Intrepid International stand behind in its products?
Intrepid International has always aimed to put forth superior quality with the satisfaction of both horse and owner in mind, a standard the company has carried across more than 35 years of designing and distributing horse tack. With FEI-level judges and riders on staff and more than 200 years of combined horse experience, the company brings genuine equestrian expertise to its product development. That philosophy extends to Clear Choice, where the priority is grooming products that perform without compromising the safety of the horse, the handler, or the barn environment, reflecting the same care that built Intrepid's tack and equipment reputation.
Why choose a DEA-free shampoo for a horse?
Diethanolamine (DEA) is a foaming and pH-adjusting agent used in some shampoos, and Clear Choice deliberately leaves it out in favor of a pH-balanced, DEA-free formula. For a horse bathed regularly, a gentler, pH-balanced shampoo is less likely to dry out or irritate the skin and coat over repeated use, which is exactly the everyday-safe behavior the Clear Choice line was developed to deliver. The shampoo still produces a rich, easy-rinsing lather and is fortified with moisturizing agents and emollients, so owners get effective cleaning and conditioning without the harsher chemistry, in keeping with the line's natural and safe positioning.
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