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UNBEETABLE FEEDS — Barrel Racing (Headquartered in San Rafael, California, Midwest Agri-Commodities Company…)

UNBEETABLE FEEDS

Headquartered in San Rafael, California, Midwest Agri-Commodities Company (Midwest Agri) was formed

Want superior beet pulp pellets, shreds, and molasses from a 45-year California-based producer?

Reviewed by Ann Pruitt, InfoHorse.com · Updated June 2026
UNBEETABLE Feeds beet pulp pellets 50 lb bag by Midwest Agri
UNBEETABLE Feeds beet pulp pellets 50 lb bag by Midwest Agri

Headquartered in San Rafael, California, Midwest Agri-Commodities Company (Midwest Agri) was formed in 1979. 5 million tons of solid and liquid sugar beet products a year. Midwest Agri's UNBEETABLE Feeds brand includes beet pulp pellets, beet pulp shreds, and beet molasses as well as our Forage Only blend. Our customers are feed store retailers across the United States as well as the leading commercial animal nutrition companies in the world.

UNBEETABLE FEEDS

Looking for a superior Beet Feed for your horses? UNBEETABLE FEEDS have beets filled with natural prebiotics! Located at many Tractor Supply locations and with the lowest possible NSC, your horse will love it!

What Makes UNBEETABLE Feeds— the Feed Company Horse Different? Headquartered in San Rafael, California, Midwest Agri-Commodities Company (Midwest Agri) was formed in 1979. Midwest Agri markets, distributes, and finances well over 1.5 million tons of solid and liquid sugar beet products a year. Midwest Agri’sUNBEETABLE Feeds brand includes beet pulp pellets, beet pulp shreds, and beet molasses as well as our Forage Only blend. Our customers are feed store retailers across the United States as well as the leading commercial animal nutrition companies in the world.


What Customers Say

I have a mare that is insulin resistant and has to have a Very low NSC. I loved the fact that Forage Only was OFF THE Charts LOW in Sugar (lowest I could ever find!). I also loved that it had Alfalfa and Flax Oil… so, I went to Tractor Supply and picked up a bag! To say my mare loved it was an understatement, I am on my way to pick up 4 more bags right now. This is a keeper for me.

What Feeds Are Available With UNBEETABLE Feeds? We have a wonderful selection of the Best that beet pulp has to offer!!

Forage Only Blend:
This is fast becoming an industry favorite! This blend is 2/3 Alfalfa, 1/3 beet pulp and 2% Flax Seed OIL! No soaking necessary!
  • Forage only. No grain included. Yet still high-energy, low-sugar and easily digestible fermentable fiber
  • Clean and natural – three simple, high-powered ingredients (alfalfa, beet pulp and flaxseed oil)
  • Can replace corn and/or other grain-based equine feeds at a cost-effective price without heating up your horse(s)
  • Easily-digestible protein and energy from forage in a pellet that delivers consistent quality and nutrition
  • Ultra-low starch/sugar energy - no more than 6% NSC but as a forage-based - easily digestible fiber rather than grain
  • Flaxseed oil provides Omega 3 fatty acid: cool burning fuel while supporting healthy skin add coat as well as gastric and muscle health
  • Pellet is 11/64ths in diameter – tiny and easier to chew than standard equine pellets – no soaking required along with reduced choke risk.
  • By adding a ration balancer/multi-vitamin, “Unbeetable” becomes a complete feed – additional hay/forage needs are often reduced

Beet Pulp Pellets: Beet pulp is the fibrous portion of the sugar beet, left after the sugar and liquid has been removed. It is mechanically pressed, dried, and then pelletized into a 5/16” (8mm) diameter pellet. The fiber in beet pulp is highly digestible making it a good non-starch energy source for cattle and horses. Unbeetable Feeds offers beet pulp pellets in bulk or in 50-pound bags. Soaking is recommended.

Beet Pulp Shreds:Beet pulp shreds are fibrous flakes from sugar beets after the sugar extraction process. It is dried to reduce the water content to approximately 9%. Sugar beet pulp fiber is low-cost, highly digestible, and an extremely palatable feed in a form that is considered less dusty than hay. Unbeetable Feeds plain shreds are sold in 30-pound bags. Soaking is highly recommended.
Beet Pulp Shreds w/Molasses: Beet pulp shreds are fibrous flakes from sugar beets after the sugar extraction process. It is dried to reduce the water content to approximately 9%. Sugar beet pulp fiber is low-cost, highly digestible, and an extremely palatable feed in a form that is considered less dusty than hay. Molasses can be added to make the shreds sweeter and more desirable to finicky, active, or older horses, and to help keep their weight at an optimum level. Unbeetable Feeds offers molassed shreds in 30-pound bags. Soaking is highly recommended.


UNBEETABLE Feeds beet pulp pellets 50 lb bag by Midwest Agri
UNBEETABLE Feeds beet pulp pellets 50 lb bag by Midwest Agri

What does the UNBEETABLE Feeds line actually include?

UNBEETABLE Feeds is a forage-focused, beet-based equine line built on Midwest Agri's own sugar-beet co-products. Beyond the foundational Beet Pulp Pellets, Beet Pulp Shreds, and Beet Pulp Shreds w/Molasses, the brand offers three formulated feeds: Unbeetable Complete (a grain-free fortified feed), Unbeetable Balance (a grain-free ration balancer), and Unbeetable Original, the grain-free Forage Only blend. The promise running through all of them is simple and stated on the bags: "A Feed You Can Trust."

UNBEETABLE Feeds beet pulp shreds with molasses bag
UNBEETABLE Feeds beet pulp shreds with molasses bag
Who makes UNBEETABLE Feeds, and where does the beet pulp come from?
The brand is owned by Midwest Agri-Commodities Company (Midwest Agri), headquartered in San Rafael, California and formed in 1979 by Minn-Dak Farmers Cooperative, soon joined by Southern Minnesota Beet Sugar Cooperative, American Crystal Sugar Company, and Michigan Sugar Company in 2002. Those member cooperatives operate 13 factories representing more than 5,900 growers and process tens of millions of tons of sugar beets each year. UNBEETABLE Feeds turns the fiber left after sugar extraction into clean, traceable horse feed rather than treating it as a byproduct.

UNBEETABLE Feeds plain beet pulp shreds 30 lb bag
UNBEETABLE Feeds plain beet pulp shreds 30 lb bag

What is plain beet pulp made of and how is it processed?

Beet pulp is the fibrous material that remains after the sugar and liquid are removed from sugar beets, then pressed and dried. UNBEETABLE pellets and shreds are Plain Dried Beet Pulp with no additives, binders, or molasses, carrying a guaranteed analysis of 6.0% minimum crude protein, 0.30% minimum crude fat, 22.0% maximum crude fiber, 15.0% maximum moisture, and just 0.01% total sugars. The shreds are dried to roughly 9% water content for a fast, even soak; the pellets are made to a consistent size with low dust.

Unbeetable Complete grain-free fortified horse feed product render
Unbeetable Complete grain-free fortified horse feed product render
How does beet pulp work as a feed, and what is BeetAdvantage Technology?
Beet pulp is a highly digestible "super-fiber" that ferments slowly in the hindgut, delivering energy comparable to oats without the starch-and-sugar spike of grain — what the brand calls "cool energy" that is non-heating. It also acts as a natural prebiotic supporting gut bacteria. The formulated feeds add BeetAdvantage Technology, a combination of premium beet pulp with naturally sourced betaine from sugar beets, marketed to support hydration, digestion, and cellular protection, and they are fortified with Kentucky Equine Research (KER) micronutrients.

Which horses are these feeds built for?

The line spans the full barn. Plain pellets and shreds soak into a soft, safe calorie source for hard keepers, seniors who struggle with hay, and horses needing a partial forage replacement, and they are also suitable for cattle, sheep, goats, and camelids. Unbeetable Complete (NSC 7% maximum, with guaranteed lysine, methionine, threonine, and tryptophan) can be fed up to 100% of the ration for horses that cannot eat hay, while Unbeetable Balance (25% minimum protein, 8% maximum NSC) targets easy keepers, ponies, and horses with metabolic concerns, PPID, or grain sensitivities.

Where can you buy UNBEETABLE Feeds?

UNBEETABLE products are sold through independent feed retailers and national livestock and farm chains across the United States, including Tractor Supply, Fleet Farm, and Runnings, with a store locator on unbeetablefeeds.com. Beet Pulp Pellets come in 50 lb bags and the shreds in 30 lb bags. For retail or wholesale partnership inquiries, customer service is reachable at or, and sales contact Jason Stewart can be reached.

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The Solution Section (FAQ)
Who makes Unbeetable Feeds?

Unbeetable Feeds is a brand of Midwest Agri-Commodities Company (Midwest Agri), headquartered in San Rafael, California. Midwest Agri was formed in 1979 and markets, distributes, and finances over 1.5 million tons of solid and liquid sugar beet products a year. Customers include feed-store retailers across the United States plus the world's leading commercial animal-nutrition companies. The Unbeetable line covers beet pulp pellets, beet pulp shreds, beet molasses, and the Forage Only blend.

Why is beet pulp called a "unicorn feed"?

Per Unbeetable Feeds, beet pulp is a high-fiber, high-energy feed that works for any horse — not just the seniors and hard keepers most owners associate it with. The energy is clean and slow-burning rather than "hot" — so it can replace corn or grain-based feeds without spiking the horse. Soaked beet pulp also delivers extra hydration while acting as an ulcer preventative, and can cut your hay bill. Useful for everything from colts to seniors to performance horses.

What's in the Forage Only Blend?

The Forage Only Blend is becoming an industry favorite. The recipe is short: 2/3 alfalfa, 1/3 beet pulp, plus 2% flaxseed oil. No grain. Per Unbeetable: forage only with high energy and low sugar (no more than 6% NSC), easily-digestible fermentable fiber, Omega-3 from the flaxseed oil for cool-burning fuel and gastric/skin/coat support. The pellet is unusually small — 11/64" in diameter — which makes it easier to chew than standard equine pellets. Soaking is not required for most horses, which reduces choke risk while keeping prep simple.

Why is beet pulp considered a prebiotic?

Per Unbeetable, beet pulp is a prebiotic — the fiber that the friendly probiotic bacteria in the hindgut feed on. Without prebiotic fiber, those bacterial populations can't stay healthy. Because beet pulp is a slower-burning energy source than commercial grains, hindgut microbes can convert the fiber to volatile fatty acids (VFAs) efficiently — and the horse absorbs and uses those VFAs as energy. The result: clean energy without the gut disruption that comes from sudden grain-driven fermentation.

What about the beet pulp pellets and shreds?

Both are pure beet pulp products — the fibrous material that's left after sugar extraction. Beet Pulp Pellets are mechanically pressed and dried, then pelletized to 5/16" (8 mm) diameter. Sold in bulk or 50-pound bags. Soaking recommended. Beet Pulp Shreds are dried fibrous flakes (~9% water content) — low-cost, highly digestible, less dusty than hay, and palatable. Sold in 30-pound bags. Soaking highly recommended. Beet Pulp Shreds with Molasses is the same shred with molasses added for finicky, active, or older horses, also in 30-pound bags. Forage Only does not require soaking; pellets and shreds do (per Unbeetable's choke-risk recommendation).

Do I need to add a ration balancer or vitamin supplement?

Yes — Forage Only is unfortified, so it's short some essential vitamins and minerals on its own. Unbeetable recommends adding your favorite ration balancer or multi-vitamin to make Forage Only a complete feed. With the balancer in place, Unbeetable's own Forage Only often reduces a horse's other hay/forage needs.

Where can I buy Unbeetable Feeds?

Unbeetable Forage Only is sold across major U.S. feed-store chains: Tractor Supply, Bomgaars, Runnings, Atwoods, Murdoch's, North 40, Big R, Cal-Ranch, Coastal, and many others. The store locator on unbeetablefeeds.com will find your nearest retailer. The product is also on Chewy. Prices are set at retail, so check the carrier near you.

What do Ann Pruitt and other owners say?

Ann Pruitt, Director of InfoHorse.com: "I have a mare that is insulin resistant and has to have a VERY low NSC. I loved the fact that Forage Only was OFF THE CHARTS LOW in SUGAR (lowest I could ever find!). I also loved that it had Alfalfa and Flax Oil... My mare loved it. I am on my way to pick up 4 more bags right now. This is a keeper for me." One owner cut their feed program from four bags down to two by switching to Forage Only — replacing alfalfa pellets, beet pulp, and Renew Gold with the single product. Another owner with a barrel-horse daughter saw chronic-ulcer weight loss reverse on beet pulp — "We no longer travel with Ulcergard." A third owner brought a tooth-and-sinus-infection rescue back from severe weight loss with soaked beet pulp in 9 days, then bought a full pallet for the rest of the herd.

What is UNBEETABLE Feeds?
UNBEETABLE Feeds is a forage-focused, beet-based equine feed brand owned by Midwest Agri-Commodities Company. The line is built on the company's own sugar-beet co-products and includes plain beet pulp pellets, beet pulp shreds, beet pulp shreds with molasses, and three grain-free formulated feeds: Unbeetable Complete, Unbeetable Balance, and Unbeetable Original (the Forage Only blend). Its tagline is 'A Feed You Can Trust.'
What exactly is beet pulp?
Beet pulp is the fibrous part of the sugar beet that remains after the sugar and liquid have been extracted. The material is pressed and dried to make a shelf-stable, highly digestible fiber feed. UNBEETABLE pellets and shreds are 'Plain Dried Beet Pulp' with no additives, binders, or molasses unless the molasses version is specified.
What is the difference between the pellets and the shreds?
Both are plain dried beet pulp with the same guaranteed analysis, but they differ in form and soak speed. The pellets are described as the most economic beet pulp option, made to a consistent size with low dust, and come in 50 lb bags. The shreds are the quickest-soaking option, dried to roughly 9% moisture, and come in 30 lb bags. There is also a Beet Pulp Shreds w/Molasses version for added palatability.
Do I need to soak UNBEETABLE beet pulp before feeding?
Yes, beet pulp is typically soaked before feeding. UNBEETABLE pellets and shreds break down with warm or cold water, with the shreds being the fastest-soaking option. Soaking turns the product into a soft, hydrating mash that is easy to chew, which makes it well suited to seniors and horses that struggle with long-stem hay.
Is beet pulp a safe energy source for horses prone to laminitis or metabolic issues?
Beet pulp is a low-starch, low-sugar fiber that ferments slowly in the hindgut, providing 'cool,' non-heating energy comparable to oats without a starch-and-sugar spike. The plain pellets and shreds show total sugars of just 0.01% on the guaranteed analysis. For horses with metabolic concerns, PPID, or grain sensitivities, the brand also offers low-NSC formulated options, but you should always confirm a feeding plan with your veterinarian.
What is the guaranteed analysis of UNBEETABLE plain beet pulp?
UNBEETABLE plain beet pulp pellets and shreds carry a guaranteed analysis of 6.0% minimum crude protein, 0.30% minimum crude fat, 22.0% maximum crude fiber, 15.0% maximum moisture, and 0.01% minimum total sugars (invert). The only ingredient is Plain Dried Beet Pulp, with no additives or binders.
What is BeetAdvantage Technology?
BeetAdvantage Technology is the formulation approach used in UNBEETABLE's fortified feeds, combining premium low-sugar beet pulp with naturally sourced betaine, a compound found in sugar beets. The company markets it as supporting hydration, digestion, cellular protection, and overall wellness. It appears in Unbeetable Complete and Unbeetable Balance.
What is Unbeetable Complete?
Unbeetable Complete is a premium, grain-free fortified feed that delivers balanced nutrition and safe calories from forage-based ingredients such as alfalfa, beet pulp, timothy hay, flax meal, and flax oil. It holds NSC at 7% maximum (2% dietary starch plus 5% sugars) and guarantees four amino acids: lysine, methionine, threonine, and tryptophan. It is fortified with Kentucky Equine Research micronutrients and can be fed up to 100% of the daily ration for horses unable to consume hay.
What is Unbeetable Balance and who is it for?
Unbeetable Balance is a grain-free ration balancer that supplies essential vitamins, minerals, and amino acids without excess calories. It guarantees 25% minimum crude protein and holds NSC at 8% maximum, with high lysine, methionine, and threonine plus pea protein for a complete amino acid profile. It is designed for easy keepers, ponies, horses on forage-only diets, and horses with metabolic sensitivities, PPID, or grain sensitivities.
What is the Unbeetable Forage Only blend?
Unbeetable Original, the Forage Only blend, is a simple grain-free, high-fiber forage replacement made from dehydrated alfalfa meal, dried plain beet pulp, and flaxseed oil. It runs about 13.5% minimum protein, 3.5% minimum fat, 25% maximum fiber, and 7% NSC. It can serve as a complete forage replacement during hay shortages, as a digestible fiber source, or alongside hay and pasture.
Can UNBEETABLE products be fed to animals other than horses?
Yes. The plain beet pulp pellets and shreds are suitable for horses, cattle, sheep, goats, and camelids, and are commonly sold to show cattle, goat, and horse owners. The Forage Only blend is likewise positioned for multi-species farms that need a consistent, grain-free forage option. The fortified feeds (Complete and Balance) are formulated specifically for horses.
What bag sizes does UNBEETABLE Feeds come in?
Beet Pulp Pellets are sold in 50 lb bags, while Beet Pulp Shreds and Beet Pulp Shreds w/Molasses come in 30 lb bags. Bulk purchasing is also available for some products through Midwest Agri's distribution network. The formulated feeds (Complete, Balance, Original) are bagged for retail.
Is UNBEETABLE Feeds connected to Kentucky Equine Research?
Yes. UNBEETABLE's formulated feeds, including Unbeetable Complete and Unbeetable Balance, are fortified with Kentucky Equine Research (KER) micronutrients, and the brand highlights KER as a research partner under its Resources. This connects the line's vitamin and mineral fortification to established equine nutrition science.
How do I contact UNBEETABLE Feeds for retail or wholesale?
Customer service can be reached at 800-290-1590 or 541-910-6975. For sales and partnership inquiries, contact Jason Stewart at jstewart@mwagri.com. More information, the full product line, and a store locator are available at unbeetablefeeds.com.
Why choose beet pulp over grain-based feeds?
Beet pulp is a highly digestible super-fiber that provides energy comparable to oats while keeping starch and sugar low, so it supplies 'cool,' non-heating energy without the spikes associated with grain. It ferments slowly in the hindgut and acts as a natural prebiotic that supports healthy gut bacteria, making it gentle on sensitive horses. Because UNBEETABLE sources its own beet pulp directly from member-cooperative sugar processing, the brand emphasizes clean, traceable, no-filler feed.
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