ⓘ
The Solution Section (FAQ)
What does EquiFUSE® make?
EquiFUSE® is an equine skin care line that develops high-performance shampoos, conditioners, and shine products. The company focuses solely on horses and does not crossover into the pet or salon market. Its bathing and grooming collection is built around moisturizing the skin, coat, mane, and tail to promote a natural shine.
Which shampoo should I use for my horse?
EquiFUSE® offers two shampoos for different coats. CFS™ Concentrate + Paste Shampoo is for normal coats and has a shine element added, cleaning, finishing, and shining in one bath. CitraFoam™ Sulfate-Free + Foaming Shampoo is for dry or damaged hair and cleans without stripping the natural oils, using d-limonene from oranges to neutralize odors.
How do I condition my horse's mane and tail?
CitraCreme™ Deep Conditioner + Rehydrant is a rinse-out conditioner designed to soften and rehydrate the mane and tail. It is loaded with anti-static proteins to detangle, and is infused with the natural oils of oranges, lemons, and sesame seeds. Work a small amount through the mane and tail down to the base of the dock and mane, then rinse.
What is the full EquiFUSE® bathing and grooming routine?
The products are designed to work together in five steps: choose your shampoo (CFS™ or CitraFoam™), wet and lather the horse, condition the mane and tail with CitraCreme™, apply Rehydrinse™ 1 step coat protector + conditioner with a sponge (do not rinse), and finish with GLEAM™ Moisturizer + Shine Serum worked through the mane and tail. Avoid the eyes throughout.
What does GLEAM™ do?
GLEAM™ Moisturizer + Shine Serum is an ultra-rich formula for all equine hair types that provides long-lasting shine while rejuvenating root deep. It is infused with Macadamia nut oil and Vitamin E to work through brittle and tangled tresses, leaving manes and tails soft, manageable, and healthier. It can be applied to wet or dry hair.
Do I need to use a lot of product per bath?
No. EquiFUSE® products are all engineered to be extremely concentrated, so a little goes a very long way. The company's advice is to start with less and gradually build up to using more. For example, a half-ounce of CFS™ or CitraFoam™ in a bucket of water is enough to lather the horse.
What results can I expect with continued use?
EquiFUSE® products are formulated to moisturize the skin, coat, and hair, promoting a natural luster while preventing breakage. Each strand of the mane and tail can grow out longer due to being more supple, and the weightless formulas promote more volume without attracting dust and dirt. Coats feel soft and luxurious without the slick side effects of other product lines.
How do I order EquiFUSE® products or learn more?
You can visit https://equifuse.com/ for more information and to place an order, and the EquiFUSE® team welcomes your calls at 408-212-9513. The line was founded by lifelong equestrians Allyson Winter Harrison and Beki Starr in Sunnyvale, California. EquiFUSE® products can also be found at JeffersEquine.
Who founded EquiFUSE® and when?
EquiFUSE® was founded in 2010 by lifelong equestrians Allyson Winter Harrison and Beki Starr. The two met at a boarding facility and bonded over their frustration with the less-than-stellar grooming products available at the time. They combined complementary backgrounds in business and chemistry to build a results-focused equine skin care line.
What does the EquiFUSE® brand name mean?
Allyson and Beki created the name together, starting it with 'Equi,' short for equine. The 'fuse' portion signals the fusion of beauty-industry science and equine grooming. Allyson's family background in the retail and fragrance business helped inspire the idea of a true beauty line for horses.
What is the EquiFUSE® brand philosophy?
The company is built on the belief that 'superior shine is not an option, but a result of quality products.' EquiFUSE® says it uses cutting-edge technology to create an equine skin care line dedicated to results. Every formula is engineered for performance rather than just fragrance or appearance.
What products are in the core EquiFUSE® line?
The core line includes CFS Concentrate + Paste Horse Shampoo (1 lb, $24.99), Gleam® Moisturizer + Shine Serum (8 oz, $22.99), Shine Perfect + Shine Spray (32 oz, $39.99), and CitraCreme Deep Conditioner + Rehydrant. Together they form a complete wash, condition, and finish routine. All are sold directly through equifuse.com.
What is CFS Concentrate shampoo and how is it used?
CFS Concentrate + Paste Horse Shampoo is a highly concentrated paste-style shampoo that cleans, brightens, and shines the coat, mane, and tail in one step. You dilute ½ to 1 oz. in a bucket of water and sponge it over the entire coat, then rinse thoroughly. Its extreme suds and foam make for easier bathing and deep cleansing, and one bottle yields 50+ washes when used as directed.
Does CFS shampoo help with white coats and stains?
Yes. CFS contains built-in brighteners and moisturizers, and the brand says it 'dazzles your horse's whites and makes the dullest coats brilliant.' The formula dissolves heavy dirt and everyday stains while delivering superior shine. It also features a 100% all-natural citrus-based fragrance and a proprietary shine additive.
What does Gleam® Moisturizer + Shine Serum do?
Gleam® is a moisturizing shine serum that provides superior long-lasting shine while rejuvenating hair roots. It targets brittle and tangled manes and tails, leaving hair soft, manageable, and healthy. The non-greasy formula will not attract dust or dirt and helps prevent breakage to promote hair growth.
What are the key ingredients in Gleam® serum?
Gleam® is formulated with macadamia nut oil, which contains fatty acids that add shine and nourish hair follicles, and Vitamin E oil, which alleviates dull and damaged hair while improving manageability. Together they restore moisture and suppleness to the hair. You massage the serum into wet or dry manes and tails, then comb through as desired.
How is Shine Perfect + Shine Spray different from Gleam®?
Shine Perfect is a 32 oz multitasking conditioning spray that instantly infuses hair with shine across the whole coat, mane, and tail, whereas Gleam® is a more concentrated serum focused on manes and tails. Shine Perfect is formulated with camelina oil, Vitamin C, and Vitamin E oil plus the signature EquiFUSE® Gleam® fragrance. The brand calls it a scientifically proven formula to increase hair shine in one application.
What is CitraCreme and what does it do?
CitraCreme Deep Conditioner + Rehydrant is a deep conditioner that creates a dramatic improvement in hair health, transforming brittle, dry manes and tails into soft, supple hair. It is marketed as 'the ultimate detangler' and uses anti-static proteins to keep hair manageable and under control. It is preservative-free and made with natural orange, lemon, and sesame seed oils.
How do you use CitraCreme conditioner?
First cleanse the mane and tail with an equiFUSE shampoo, then apply a liberal amount of conditioner to your hands and work it through the hair, starting at the ends and moving toward the roots. Leave it on for 2-3 minutes, then rinse thoroughly. For enhanced results, the brand recommends following with Gleam® Mane and Tail Moisturizer + Shine Serum.
What sizes does CitraCreme come in?
CitraCreme is offered in a 16 oz travel size and a 64 oz barn size. The travel size is convenient for shows and trailering, while the barn-size jug is more economical for everyday use at home. Both contain the same preservative-free, citrus-and-sesame conditioning formula.
Are EquiFUSE® products natural or free of harsh additives?
EquiFUSE® emphasizes natural ingredients across the line, including a 100% all-natural citrus-based fragrance in CFS and natural orange, lemon, and sesame seed oils in CitraCreme. CitraCreme is also formulated without synthetic preservatives. The serums and sprays rely on plant oils and vitamins such as macadamia nut oil, camelina oil, Vitamin C, and Vitamin E.
Will EquiFUSE® shine products make the coat greasy or attract dirt?
No. Both Gleam® and Shine Perfect use a non-greasy formula that the brand says will not attract dust or dirt. The shine is designed to be long-lasting while keeping the coat clean between groomings. Customers reviewing Shine Perfect specifically praised its residue-free finish.
Which professional riders and trainers use EquiFUSE®?
EquiFUSE® is endorsed by a roster of well-known equestrians including Olympic dressage rider Kasey Perry-Glass, horsemanship clinician Warwick Schiller, Lana Grieve, Charlie & Hilary Carrel of Colts Unlimited, Kristina Harrison, Catherine Cruger of Some Day Farms, Kacie Doyle, Samantha VanSickle of Starfire Training Center, and Erin Gaul of Equine Detailing, LLC. These professionals span dressage, natural horsemanship, breeding, and equine detailing. Their endorsements reflect the brand's results-first reputation.
Where can I buy EquiFUSE® products and is there a rewards program?
EquiFUSE® products ship directly from the brand's online store at equifuse.com, and the line is also carried by select equestrian retailers. The website prices the core trio at $24.99 for CFS Concentrate shampoo, $22.99 for the 8 oz Gleam® serum, and $39.99 for the 32 oz Shine Perfect spray. EquiFUSE® also offers a loyalty program that rewards repeat customers.
